The document discusses various methods used to promote streetwear designs to an audience aged 16-24. Specifically, the creator used Instagram, YouTube, and TikTok to post pictures, videos, and countdowns of new releases. These social media platforms were found to be most commonly used by the target age range. Other methods like leaflets, merchandise, and billboards were deemed less effective according to research, as the audience primarily discovers new fashion online and through social media.

1. Presentation

2. Promoting Methods I Used

3. Instagram
The first way I have
presented all of my work is
by creating an Instagram. I
thought this would be a
good way of promoting my
work as nearly all 16-24
year olds use Instagram. I
have made 3 posts with
pictures of my models with
captions about the release
date and have also posted
a story with a countdown
on.
http://www.instagram.com/omcstreetwear

4. YouTube
The second way I have promoted
my work is YouTube. YouTube is
mostly used by 16-24 year olds
so I thought this was an effective
way of promoting my work. If
someone searches fashion into
YouTube somewhere listed will
be my videos.
https://youtu.be/3esnT7uQ1D0

5. Tik Tok
Another way I have
promoted my video is by
using Tik Tok. When
researching I found that the
most commonly used social
media platform by my target
audience was Tik Tok. This
will hopefully engage a lot
more people the same age
range as my target audience.
https://youtu.be/AIkoD-hCPGM

6. Promoting Methods I Didn’t Use

7. Leaflets
When researching I found nearly all 16-24 year olds see clothes they'd
buy online or on social media. Although leaflets are a quick and easy
way to promote and advertise it wouldn’t work well with my target
audience so instead I found other ways to advertise which would
engage my audience.

8. Merchandise
Although merchandise is a very popular way of promoting brands, I feel
that it wouldn't work well with the age range I have chosen. When
researching I found that it is younger people that usually but
merchandise.

9. Billboards
Even though billboards are an effective way of promoting and getting
your work out there, I don’t think this way of promoting would work for
me. When researching only 6.7% of my audience say they see clothes
they'd buy advertised on billboards and the other 93.3% said they see
them advertised online/social media.