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Theory
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- 2. Auteur Theory Reference: https://indiefilmhustle.com/auteur-theroy/ AuteurTheory is a way of looking at films that state that the director is the “author” of a film. The Auteur theory argues that a film is a reflection of the director’s artistic vision; so, a movie directed by a given filmmaker will have recognizable, recurring themes and visual queues that inform the audience who the director is (think a Hitchcock or Tarantino film) and shows a consistent artistic identity throughout that director’s filmography.
- 3. Reception Theory The receptiontheory concept points out that, a movie, book, or game events though it has none/some inherent meaning, the audience who watch them or experience it make a meaning. The audience comes into an understanding of the happenings of the text or screen. Reference: https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/reception-theory
- 4. The Hypodermic NeedleModel The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way. ... People believe that the mass media has a powerful effect. Reference: https://lessonbucket.com/media-in-minutes/the-hypodermic-needle-theory/
- 5. The Male Gaze Theperspective of a notionally typical heterosexual man considered as embodied in the audience or intended audience for films and other visual media, characterized by a tendency to objectify or sexualize women. https://www.verywellmind.com/what-is-the-male-gaze-5118422
- 6. Bibliography Indie Film Hustle. (28 Jul 2021). What is Auteur Theory? – Definition and Examples. Available: https://indiefilmhustle.com/auteur-theroy/. Last accessed 14th September 2021. The Media Insider. (4 Jun 2017). Reception Theory. Available: https://revisionworld.com/a2-level-level-revision/media-studies-level- revision/reception-theory. Last accessed 14th September 2021. Brett Lamb. (22 Aug 2012). THE HYPODERMIC NEEDLE THEORY.Available: https://lessonbucket.com/media-in-minutes/the-hypodermic- needle-theory/. Last accessed 14th September 2021. Aaron Johnson. ( September 11, 2021). What Is the Male Gaze?.Available: https://www.verywellmind.com/what-is-the-male-gaze-5118422. Last accessed 14th September 2021.
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- 8. This book talksabout how woman used to be viewed and how they are viewed now. Also talks about the equality
- 10. Vivienne Westwood Born 8thApril 1941in Cheshire She attended University Of Westminster Westwood came to public notice when she made clothes for Malcoln Mclaren's boutique in the Kings road, which became known as sex. Their ability to synthesise clothing and music shaped the 1970s UK punk scene which was dominated by McLaren's band, the sex pistols. She viewed punk as a way of "seeing if one could put a spoke in the system
- 11. Micro Analysis Red lipstickis used as it is bold colour and stands out from the rest of the picture including the outfit. Its also been used as it is a seducing colour. Vivienne Westwood spring 2021 Ready- to-wear fashion show- Throughout the whole fashion shoot there is at least one aspect of red in each outfit . In the fashion industry it is commonly used as a sign of fierceness and passion Shes making direct eye contact with the camera creating sexual tension. Shes also slightly looking down at the camera showing that she is superior to the audience. The background they have used enables the model and her outfit to stand out as it is light and has minimal patterns on it. The way she is standing is quite sassy. She has her hand on her hip suggesting that she asserts dominance.
- 12. Micro Analysis The maleis standing straight to the camera suggesting he is the more powerful one out of the two. The female is stood like she is shying away from the camera which could suggest she is the less powerful one of the two.