SEO Toolkit: Magento Extension by Amasty. User Guide.

SEO Toolkit
Support: http://amasty.com/contacts/
Magento Extension
User Guide
Official extension page: SEO Toolkit
User Guide: SEO Toolkit

Table of contents:
1. SEO Toolkit: General Settings ……………………………………………………………….….3
2. Product Reviews: Settings …………………………………………………………………….…..4
3. Product Reviews: Examples…………………………………...…………………………….......5
4. HTML Sitemap: Settings ………………………………….……..………………………….…....8
5. HTML Sitemap: Examples………………………………………………………………………..13
6. Rich Snippets: Examples ……………………………………………….…….…………………...14
7. Rich Snippets: Settings…………………………………………………………………………..…16
8. Rich Snippets: Twitter Cards…………………………………………………………..…………21
9. Rich Snippets: Twitter Card Example…………………………………………………………24
10. Rich Snippets: Rich Pins……………………………………………………………………..…….25
11. Rich Snippets with Landing Pages………………………………………………………………27
12. Import Product Tags: Settings…………………………………………………………………….29
13. Import Product Tags: Import/Export…………………………………………………….…....31
14. Import Product Tags: Examples…………………………………………………………..……..36
15. Meta Tags Templates: Settings ………………………………………………....................….38
16. Meta Tags Templates: Category-based templates ……………………………………..…..40
17. Meta Tags Templates: URL-based templates …………………………………..……….…..46
18. Meta Tags Templates: Examples ……………………………………………………..….…..….48
19. Google Sitemap: General Settings……………………………………………………..…….…..50
20. Google Sitemap: Edit Sitemap……………………………………………………………….…....51
21. Unique Product URL: General Settings………………………………………………………..57
22. Unique Product URL: Frontend Example……………………………………….…………….59
23. SEO-friendly filter URLs: Settings……………………………………………………………….60
24. SEO-Friendly filter URLs: Example……………………………………………………………..61
Page 2Support: http://amasty.com/contacts/

Enable the option to remove
duplicate content.
1. SEO Toolkit: General Settings
Please go to admin panel -> System ->
Configuration -> SEO Toolkit to manage
the extension settings.

Specify appropriate hash
values for containers with
reviews list and form . Note:
the values should be specified
without #.
2. Product Reviews: Settings
This option allows you to send
customer directly on product
page. To reach this aim just set
up “Yes”.
Display customer
reviews on the product
page of your store.

3. Product Reviews: Examples
Enable your customer to
write a review right on
product page via the review
form

SEO-friendly URL on the
full customer review
page helps to boost the
page in search results.
Page with single review
links to the product
page.

Send customer directly
to full customer review
page excluding the
review aggregator page.

4. HTML Site Map: Settings
To specify extension settings
please go to CMS -> SEO Toolkit-
>HTML Site Map
Specify title and meta
description for your HTML
Site Map.
The title will be displayed on
the page.
Meta description is essential
for Google to understand
what the page is about.
Design your HTML Site Map
page with ‘Layout’ and ‘Columns’
features.
Choose layout from certain
options:
- 1 column
- 2 columns with left bar
- 2 columns with right sidebar
- 3 colums
Enable or disable the search
window on the HTML site map
page.

Choose whether to include
Categories in the site map
and specify the sub header.
Choose how to display
category links on a sitemap
page. In case you choose the
List type you can also specify
the number of columns.
Use this option to
redirect visitors
from default
Magento site map
to Amasty HTML
site map.

Choose whether to include
products in site map, specify
the sub header and enable
redirect option in case you
want to redirect visitors
from the default Magento
site map.
Make site map
navigation easy by
splitting product
names by the first
letter.
Enable this option if
you want to hide the
links to pages with out
of stock products.

Specify which CMS pages
you want to exclude from
the site map.
Indicate the sub header
and choose whether to
include CMS pages in
your site map.

Add any additional links
to the site pages you
need.
NOTE! You can include
Landing Pages in the site
map if you use Amasty
Landing Pages Extension

5. HTML Site Map: Examples
See the example of
HTML site map with
search window,
products, categories and
CMS pages enabled.

6. Rich Snippets: examples
Website without microdata in
search results.

6. Rich Snippets: examples
Enable this microdata to display
detailed website information in
search results.

7. Rich Snippets: Settings
Specify CSS selectors to add
rich data to page elements.
For the next three fields
specify CSS selectors of
HTML elements that
contain product info.
In search results you can
display the product price
including tax or the price
excluding tax.

You can choose whether to
display votes or reviews,
or both votes and reviews
at the same time on Google
search page.
These settings are quite
complex from a
programming perspective.
If you need help in
configuration, please create a
support ticket.

This feature lets you display
the average product rating
and minimal price in search
results as well as at the
bottom of each category page
on your site.
See how to configure
organization mark up here
http://support.google.com/w
ebmasters/answer/146861

Switch this option to ‘Yes’ to
display sitelinks search box
in Google search results.

Specify product description
length, which will be
automatically loaded from a
product page. Set image
parameters, minimum
160*160 px
Enable the feature if you
want to display additional
info in your tweets
Choose which info you want to show:
price, stock availability, rating or
custom text field (in which you can
write anything, e.g. info about a
discount). Give any label you want.

8. Rich Snippets: Twitter Cards
Important: After configuring settings,
please, visit Twitter Validator Tool in
order to validate your domain. Enter
your product page url and click
Preview card.

2. Fill in the details about
your twitter account and
website. Wait for the
confirmation email from
twitter team.
1. Click Request Approval in
order to validate your domain

When Twitter team will
approve your domain, you’ll
see similar inscription

9. Rich Snippets: Twitter Cards Example
Now followers can see
additional info in
tweets: price, stock
availability, product
image and description

10. Rich Snippets: Rich Pins
Set product rich data to
“Yes” and save the
settings.
Visit Rich Pins Validator Tool in order
to validate your store. Enter your
product page url and click Validate

10. Rich Snippets: Rich Pins
Now followers can see
additional info in pins:
price, stock availability
and product url

11. Rich Snippets with Landing Pages
Set “Yes” to enable rich
snippets on the landing
pages.
Note! You need to
set up Landing
Pages extension to
use this
functionality

11. Rich Snippets with Landing Pages
Now you can show
summary products
rating and the most
attractive product price
on the bottom of the
landing page

12. Import Product Tags: Settings
Now you can show
summary products
rating and the most
attractive product price
on the bottom of the
landing page
This feature enables you
automatically rewrite
tag urls, making them
clear and SEO-friendly

12. Import Product Tags: Settings
This is how clear and
SEO-friendly url looks
like on the front-end

13. Import Product Tags: Export/Import
Click on this button to export
already exciting tags in CSV format.
Create a CSV file with
product tags and import
it into your Magento.

Manage imported tags in
Catalog – Tags
Change tags status on
delete tags in bulk
Page 32Support: http://amasty.com/contacts/

Assign imported tags to
any product you need.
You can also disable
tags.
Catalog – manage
products

Tags block is situated right
after description area.
Customers also can add
tags from product pages

There’s a page where you
can see all imported,
created and approved tags

14. Import Product Tags: Examples
Here you see the cloud of
imported tags.

14. Import Product Tags: Examples
Here you see product
search by tags. The
“laptop” tag was
assigned to these two
laptops

15. Meta Tags Templates: Settings
Introduction
With Meta Tags Templates extension you can automatically generate meta tags
as well as descriptions for:
-Product pages
-Category pages
-Any site page by URL
Functionality has hierarchical structure. That means you can choose the
category and specify all the tags for:
-Current category
-Sub categories
-Products in current category
-Products in subcategory
A range of complex variables can be used in tags and descriptions.

15. Meta Tags Templates: Settings
You can disable meta tags
functionality for product or
category pages.
Specify max length for meta
title and description.
Click on this button to
apply the template for all
previously created
products.
To specify general settings please go
to System->Configuration-> SEO
Meta Tags Templates
If you set the option to ‘No’
all previously created meta
tags won’t be replaced
except for empty ones. In
case you set the option to
‘Yes’ you’ll replace all meta
tags.

To create product meta tags templates
by category please go to admin panel -
> CMS-> Meta Tags by Category.
16. Meta Tags Templates: Category-based templates

Select store views to
which the template
will apply.
Please select the category to
which the template should
apply.

Please use ‘Product Meta Title’
field to create a template for
meta title tag.
You can also use complex
variables like
{brand|manufacturer|provi
der}. These variables work
great, if for some products
you use manufacturer
attribute and for others
brand or provider
attributes. So for products
with brand attribute, brand
value will be used for meta
tags; for products with
manufacturer attribute,
manufacturer value will be
used and so on.

Please use ‘Product Meta Description’
field to create a template for meta
description tag. You can use the same
variables as for meta title tag.

Please use ‘Short Description’ field
to create a template for short
product description.
Please specify ‘H1 Tag’ here. This
will be used as a name of the
product on the product page.
Use ‘Product Full Description’ field
to create a template for short
product description.You can also use complex variables like
{brand|manufacturer|provider}.

Use all the variables as well as
complex ones in category tags and
descriptions.
Title, meta description,
keywords, H1 tag and
description are specified by
analogy with product tags.
For category pages you can also
specify image alt and title.
Write the text which will be
displayed after product list on
category page.

17. Meta Tags Templates: URL-based templates
7. URL-based templates.
To create URL-based template go CMS -> Seo Toolkit
-> Meta Tags Templates -> Meta tags by URL
Specify URL of the page
you want to create a
template for.

17. Meta Tags Templates: URL-based templates
You can specify meta tags, title,
etc. for any page on site, e.g.
Contact Us, Partnership, etc.
It’s very useful for SEO to
specify meta tags for the pages
when attribute is chosen (let’s
say www.example.com/t-
shirts?color=blue).
Also, you can create it for any
product page. In such a way all
the settings specified in
Category-based template will
not affect the product.
Specify canonical
URL for the page.
You can make the
page ‘no follow’ and
‘no index’ by search
engines

18. Meta Tags Templates: Examples
Here’s short description generated
according to the template.
This full description for this product was
also generated according to the template.

18. Meta Tags Templates: Examples
The meta description for
this product page was also
generated according to the
template.
Here’s a front end example of product
page. As you can see in the source code, the
meta title for the product page was
generated according to the template.

19. Google Sitemap: General Settings
Please go to Admin panel -> CMS ->
SEO Toolkit -> Google Sitemaps
Here you can see all
google sitemaps,
generated with the
extension.
To create a new
sitemap, click the Add
New Sitemap button

19. Google Sitemap: General Settings
Specify path for
XML sitemap
Specify max items per file
and max file size.
Google requirements for
XML sitemap:
- No more than 50,000
URLs in a sitemap ;
- - Size no larger than
50MB ;

20. Google Sitemap: Edit Sitemap
Set ‘Yes’ to include
product images into
XML sitemap.
Specify whether to
include products into
XML sitemap.
Set ‘Yes’ to include the
date when the page was
last modified.
Specify priority to tell
Google which pages are
the most important on
your site.
Specify how
often content on
product pages
are being
updated.

Specify similar settings
for category pages by
analogy with product
pages settings.

To view archived orders
please go to Sales ->
Archive Orders
Specify pages
priority and
update frequency .
Set ‘Yes’ to include the
date when the page was
last modified.
Specify pages that
should be excluded
from your XML
Google sitemap.

Specify whether to
include tags into XML
sitemap.

Set to ‘Yes’ if you want to
include some extra links
into sitemap.
Specify the particular
extra links that
should be included
into your XML
sitemap.
Specify pages priority as
well as how often the
pages are being updated.

21. Unique Product URL: General Settings
Please go to admin panel -> System ->
Configuration -> SEO Single URL to
manage the extension settings.
If one an the same product is placed
in multiple categories you can
choose a unique URL for such a
product to avoid duplicate content.
Please choose the longest or the
shortest category path in product
URL.

21. Unique Product URL: General Settings
For example, the product Apple McBook
Pro is added to 3 categories and we’ve
chosen the Longest Path to apply. It means
that the longest path: Electronics-
Computers-Laptops-Product Name will be
displayed in the product URL no matter
from which category or section the
customer will access it.

22. Unique Product URL: Frontend Example
Here you can see the
example of the unique URL
for the product in multiple
categories.

23. SEO-friendly Filter URLs: Settings
Specify any parameter you
need to tell Google to
exclude pages with such a
parameter from indexation.
NOTE: Don’t forget to
specify the same parameter
in Google Webmaster Tool.
Specify ‘-’ or ‘_’ to replace
special characters for filter
results page URLs.

24. SEO-friendly Filter URLs: Example
This is the example of a clear
SEO-friendly URL for a
filter-by-attribute page.

Thank you!
Your feedback is absolutely welcome!
Page 60
Should you have any questions or feature suggestions, please contact us at:
http://amasty.com/contacts/

SEO Toolkit: Magento Extension by Amasty. User Guide.

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