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Highlight 'on sale' products, products with special price, new products. You can also emphasize other important product information like '100% natural', 'environment-friendly' and so on.
Are your special offers as effective as you expect? If not, maybe the problem is that people have difficulty with finding them?
Product Labels module enables you to put graphic labels combined with text on top of product images, which evidently highlight the necessary information, when items are on sale, for new products, etc. You can attract customers with hot labels like 'SALE, 50% OFF!', 'TOTAL CLEARANCE', 'NEW! Arrived just 2 days ago!' and so on. Such labels will come very handy during the approaching holiday season. You can learn more at http://amasty.com/product-labels.html