Master guide1611

Master Guide CUSTOMER
SAP Hybris Marketing
Document Version: 1.0 – 2016-11-21
Master Guide 1611

Content
1 About This Document. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2 Licenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3 Business Groups, Applications, and Price List Components. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
4 Releases and Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
5 Planning Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
6 Technical System Landscape. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
7 Deployment Scenarios. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
8 Integration With External Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
8.1 Existing Integrations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
9 Appendix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
9.1 Deployment Scenarios. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
2 C U S T O M E R
Master Guide 1611
Content

Document History
In the following you will find the major document changes for the master guide. The newest changes are always on
the top.
Table 1:
Change Date Changes
August 29, 2016 (Release to Customer) The following chapters have been removed from this docu
ment and distributed to other locations:
● The chapter System Landscape has been renamed to
Technical System Landscape.
● The chapter Integration Overview has been renamed to
Existing Integrations and is now a sub-chapter of Inte
gration with External Systems.
● The chapter Reporting For Displayed and Clicked Of
fers Out of External Systems has been moved to the Ex
tensibility Guide under SAP Hybris Marketing
Recommendation Offers .
● The chapters Importing Brands Using CSV Upload and
Importing Custom Dimensions Using CSV Upload has
been moved to the Extensibility Guide under Generic
Options.
● The chapter Outbound Integration with SAP CRM has
been moved to the Extensibility Guide under SAP Hybris
Marketing Acquisition.
● The chapter Exporting Target Groups has been moved
to the Extensibility Guide under SAP Hybris Marketing
Segmentation Target Groups .
● The chapter Appendix with it's sub-chapter API Refer
ence has been removed and the subjacent chapter Im
port of Offers Using an OData Service has been moved
to the Extensibility Guide under SAP Hybris Marketing
Recommendation Offers and Import of Actual and
Committed Spend Using an OData Service has been
moved to the Extensibility Guide under SAP Hybris
Marketing Planning Marketing Spend Mangement .
Master Guide 1611
Document History C U S T O M E R 3

1 About This Document
This master guide is the central starting point for the technical implementation of SAP Hybris Marketing. You can
find cross-scenario implementation information as well as scenario-specific information in this guide.
Use the master guide to get an overview of SAP Hybris Marketing, its software units, and its scenarios from a
technical perspective. The master guide is a planning tool that helps you to design your system landscape.
It refers you to the required detailed documentation, mainly:
● Installation guides for single software units
● SAP Notes
● Configuration documentation
● SAP Library documentation
You can find the most current information about the technical implementation of SAP Hybris Marketing and the
latest installation and configuration guides on SAP Service Marketplace at http://service.sap.com/mkt .We
strongly recommend that you use the documents available here. The guides are regularly updated.
Feedback
We'd really like to know what you think of the quality, structure or content of this guide. Please send your feedback
to us at mailto:saphybrismarketingfeedback@sap.com.
Constraints
● The business scenarios that are presented here serve as examples of how you can use SAP software in your
company. The business scenarios are only intended as models and do not necessarily run the way they are
described here in your customer-specific system landscape. Ensure to check your requirements and systems
to determine whether these scenarios can be used productively at your site. Furthermore, we recommend
that you test these scenarios thoroughly in your test systems to ensure they are complete and free of errors
before going live.
● This Master Guide primarily discusses the overall technical implementation of SAP Hybris Marketing, rather
than its subordinate components. This means that additional software dependencies might exist without
being mentioned explicitly in this document. You can find more information on component-specific software
dependencies in the corresponding installation guides.
4 C U S T O M E R
Master Guide 1611
About This Document

2 Licenses
SAP Hybris Marketing contains the following licenses that can be purchased separately:
● SAP Hybris Marketing Data Management (mandatory)
● SAP Hybris Marketing Insight
● SAP Hybris Marketing Segmentation
● SAP Hybris Marketing Recommendation
● SAP Hybris Marketing Planning
● SAP Hybris Marketing Acquisition
Any licensing of SAP Hybris Marketing includes the marketing platform SAP Hybris Marketing Data Management.
In addition, the common objects target group, campaign, interaction, export definition, predictive model, and user
lists are always available regardless of the purchased license.
Master Guide 1611
Licenses C U S T O M E R 5

3 Business Groups, Applications, and Price
List Components
Any licensing of SAP Hybris Marketing includes the marketing platform SAP Hybris Marketing Data Management,
which provides applications such as Accounts, Target Groups, or Predictive Models.
Table 2:
Business Catalog Application Price List Entry
Data Management Contact Engagement SAP Hybris Marketing Data Manage
ment
Contacts
Sentiment Engagement
Customer Journey Insight
Corporate Accounts
Import
Insight Relationship Analysis - Presales SAP Hybris Marketing Insight
Relationship Analysis - Sales
Stratification
Margin Decomposition
Smart Business Executive Edition (Dash
board)
Segmentation Segmentation SAP Hybris Marketing Acquisition or
SAP Hybris Marketing Segmentation
Segmentation Models
Building Blocks
Target Groups SAP Hybris Marketing Data Manage
ment
Release Target Groups
Campaigns Calendar SAP Hybris Marketing Acquisition or
SAP Hybris Marketing Planning
Campaigns without execution in SAP
Hybris Marketing
SAP Hybris Marketing Data Manage
ment
6 C U S T O M E R
Master Guide 1611
Business Groups, Applications, and Price List Components

Business Catalog Application Price List Entry
Campaigns executable in SAP Hybris
Marketing
SAP Hybris Marketing Acquisition
Template Library
Content Library
Confirmation Messages
Release Campaigns SAP Hybris Marketing Data Manage
ment
Sender Profiles SAP Hybris Marketing Acquisition
Export Definition SAP Hybris Marketing Data Manage
ment
Planning Budget Planning SAP Hybris Marketing Planning
Programs
Calendar
Spend Quick Entry
Detailed Spend Planning
Recommendation Manage Recommendations SAP Hybris Marketing Recommendation
Recommendation Models
Recommendation Types
Recommendation Scenarios
Predictive Models SAP Hybris Marketing Data Manage
ment
Offers SAP Hybris Marketing Recommendation
Business Administration User Lists SAP Hybris Marketing Data Manage
ment
Business User Administration
Master Guide 1611
Business Groups, Applications, and Price List Components C U S T O M E R 7

4 Releases and Strategies
SAP Hybris Marketing is continuously improved and shipped in quarterly releases.
Recommendation
We strongly recommend to read the following documents carefully:
● Release Information Note (RIN) for SAP Hybris Marketing (https://service.sap.com/sap/support/notes/
1885803 )
● Release Strategy (https://websmp108.sap-ag.de/%7Esapidb/011000358700001031212013E/ )
● System Landscape Recommendation
8 C U S T O M E R
Master Guide 1611
Releases and Strategies

5 Planning Information
For more information about planning topics not covered in this guide, see the following content on SAP Service
Marketplace.
Table 3:
Content Location on SAP Service Marketplace
Latest versions of installation and upgrade guides http://service.sap.com/instguides or directly under
http://service.sap.com/mkt
General information about SAP Hybris Marketing http://help.sap.com/mkt
SAP Business Maps - information about applications and busi
ness scenarios
http://service.sap.com/businessmaps
Sizing, calculation of hardware requirements - such as CPU,
disk and memory resource - with the Quick Sizer tool
http://service.sap.com/quicksizer
Released platforms and technology-related topics such as
maintenance strategies and language support
http://service.sap.com/platforms
To access the Platform Availability Matrix directly, enter
http://service.sap.com/pam
Network security http://service.sap.com/securityguide
High Availability http://scn.sap.com/docs/DOC-7848
Performance http://service.sap.com/performance
Information about Support Package Stacks, latest software
versions and patch level requirements
http://service.sap.com/sp-stacks
Information about Unicode technology http://scn.sap.com/community/internationalization-and-
unicode
Master Guide 1611
Planning Information C U S T O M E R 9

6 Technical System Landscape
SAP Hybris Marketing is based on the following components:
● SAP HANA 1.0, SPS12
● SAP NetWeaver 7.50, SP05 (including SAP NetWeaver Gateway and SAP NetWeaver UI Extension)
● SAP Business Suite Foundation (SAP_BS_FND) 7.48, SP01
● SAP MDG Foundation (MDG_FND) 7.49, SP01 or higher
● SAP Web UIF (WEBCUIF) 7.48, SP01
Note
Most applications within SAP Hybris Marketing such as Customer Journey Insight, are SAP Fiori apps. All SAP
Fiori apps are directly deployed on the SAP Hybris Marketing server.
All these components are embedded in the SAP Fiori launchpad that is based on HTML5 (SAPUI5). Some
administrative tasks, such as Customizing tasks, are also based on the traditional SAP GUI technology, which is
not explicitly shown in Figure 1. Figure 1 gives an example of a possible technical system landscape for SAP Hybris
Marketing, which includes the use of SAP ERP and SAP CRM data.
The communication of the front-end components with the back end, which is an SAP NetWeaver 7.5 application
server, is based on HTTPS. The Web applications are embedded in a shell that ensures secure session
management. All servers run behind the firewall.
The requests of the stateless Web applications to the back end are based on OData (read and write) using HTTPS.
The main reused components of the application server are those of SAP NetWeaver 7.5, for example, user
management, authentication, and authorization. SAP Gateway handles the requests from the front end through
OData channel services.
The underlying database for SAP Hybris Marketing is SAP HANA 1.0. To leverage the capabilities of the SAP HANA
database, parts of the segmentation, search capabilities, and analysis are performed directly on the database
using stored procedures and SAP HANA information models, such as calculation views, attribute views, and
analytical views. All access to the database is done through the SAP NetWeaver 7.5 application server using
OpenSQL or the ABAP Database Connectivity (ADBC) interface of ABAP to the SAP HANA database. Only the
user management of SAP NetWeaver is required and only a technical user within the SAP HANA database is
required for the access.
Data from SAP ERP, for example, and other SAP components can be replicated to SAP Hybris Marketing with the
SAP LT replication framework. For more information about the tables that are required for the usage of SAP
Hybris Marketing in connection with SAP ERP or SAP CRM, and need to be configured in SAP LT, see the Appendix
section of this document. Results for SAP Hybris Marketing can be sent to SAP CRM. For other deployment
options of SAP Hybris Marketing with SAP ERP and SAP CRM, see Deployment Scenarios [page 24].
The SAP NetWeaver role and authorization framework is used with SAP Hybris Marketing.
10 C U S T O M E R
Master Guide 1611
Technical System Landscape

More Information
For more information about the SAP HANA database system landscape, see the SAP Help Portal at:
http://help.sap.com/hana_platform Security English SAP HANA Security Guide
(http://help.sap.com/hana/SAP_HANA_Security_Guide_en.pdf)
For more information about the technical system landscape, see the resources listed in the following table.
Table 4:
Topic Guide/Tool Quick Link on SAP Service Market
place or SDN
Technical landscape design See applicable documents http://sdn.sap.com/irj/sdn/landscape
design
Master Guide 1611
Technical System Landscape C U S T O M E R 11

Topic Guide/Tool Quick Link on SAP Service Market
place or SDN
Security See applicable documents http://scn.sap.com/community/secur
ity
http://help.sap.com/mkt Security
Information
12 C U S T O M E R
Master Guide 1611
Technical System Landscape

7 Deployment Scenarios
SAP Hybris Marketing can use SAP ERP data from SAP ERP 6.0 or higher and SAP CRM data from enhancement
package (EHP) 1 for SAP CRM 7.0 SP04 (plus 1995798 ) or higher. Several deployment options are available.
Your decision for a certain deployment option depends on the release of your source system and the SAP Hybris
Marketing applications that you want to run. The table below shows which data is mandatory for each solution.
For recommendations concerning the appropriate system landscape to run the application, refer to the Product
Availability Matrix (PAM) at http://support.sap.com/pam under SAP Hybris Marketing Related Links .
Table 5:
SAP hybris Marketing Application SAP ERP SAP CRM
Data Management optional optional
Insight - Marketing Executive Dashboard optional optional
Insight - Relationship Analysis Sales,
Stratification, Margin Decomposition
mandatory optional
Insight - Relationship Analysis Presales optional mandatory
Segmentation on SAP ERP Accounts mandatory optional
Segmentation on SAP CRM Accounts optional mandatory
Segmentation on contact of third party
data
optional optional
Recommendation optional optional
Marketing Planning optional optional
Acquisition optional optional
Deployment Scenario Details
● SAP Hybris Marketing 1.2 will be a new release based on SAP NW 7.50 with quarterly releases, starting with
1511.
● SAP Hybris Marketing integrates with SAP ERP or SAP CRM either using replication of data in case SAP ERP
or SAP CRM run on any DB or in a co-deployment mode with sharing of data within the same SAP HANA DB.
Master Guide 1611
Deployment Scenarios C U S T O M E R 13

Note
Please note the following for SAP Hybris Marketing co-deployed with SAP S/4 HANA On-Premise:
● If you deploy SAP Hybris Marketing in parallel with SAP S/4HANA, on-premise edition on the same SAP
HANA database, SAP Hybris Marketing reads the S/4HANA data directly without replication. In case you
need to load data from another system, it is possible to replicate the data from your source system into the
SAP HANA database with the SAP Landscape Transformation Replication Server (SAP LT).
However, this replication approach is only possible if your source system is set up on a SAP HANA
database. The same applies for data load using SAP Data Services.
● The integration of SAP Hybris Marketing Insight with SAP ERP Billing does not work in combination with
SAP S/4HANA, on-premise edition, for applications such as Margin Decomposition and Relationship
Analysis Sales.
14 C U S T O M E R
Master Guide 1611
Deployment Scenarios

8 Integration With External Systems
SAP Hybris Marketing is based on the SAP HANA appliance software, in particular the SAP HANA database, and
SAP NetWeaver.
The SAP HANA database must be available and configured with the latest revision of the current support package
before starting the actual installation of SAP Hybris Marketing. You can check the exact support package and
revision levels required in the Preconditions section of Release Information Note 1885803 . For more
information about how to receive the latest revision of the SAP HANA database, see the SAP HANA Master
Update Guide at http://help.sap.com/hana_appliance Installation and Upgrade Information SAP HANA
Update Guides (http://help.sap.com/hana/SAP_HANA_Master_Update_Guide_en.pdf).
In addition, if you plan to use SAP ERP and/or SAP CRM as source system to operate your marketing, sales
and/or service business, the following releases are proposed for the different solutions:
Table 6:
SAP Hybris Marketing License SAP ERP SAP CRM
SAP Hybris Marketing Insight 6.0 or higher (mandatory) 7.01 (SP04 plus SAP Note 1995798 )
or higher (optional)
on SAP ERP Accounts
6.0 or higher (mandatory) 7.01 (SP04 plus SAP Note 1995798 )
on SAP CRM Business Partners
6.0 or higher (optional) 7.01 (SP04 plus SAP Note 1995798 )
or higher (mandatory)
SAP Hybris Marketing Data Manage
ment
6.0 or higher (optional) 7.01 (SP04 plus SAP Note 1995798 )
SAP Hybris Marketing Recommenda
tion
6.0 or higher (mandatory) --
SAP Hybris Marketing Planning 6.0 or higher for RFC
6.0 EhP5 for Enterprise Service
--
The solution SAP Hybris Marketing Acquisition doesn't use SAP ERP or SAP CRM data.
Integration Technologies
Here you can find an overview about the integration technologies used in SAP Hybris Marketing.
Master Guide 1611
Integration With External Systems C U S T O M E R 15

Table 7:
Technology Description
SOAP SOAP is a protocol specification for exchanging structured in
formation in the implementation of web services in computer
networks. The message format is based on XML. Message
transfer is based on other web protocols, usually HTTP(S).
REST Representational State Transfer (REST) is a architecture style
for creating scalable web services. REST services are usually
based on HTTP(S). They use HTTP URIs for resource identifi
cation and HTTP methods for service operations. It is used
widely as an alternative to SOAP, as REST services usually
provide better performance, scalability and simpler interfa
ces.
OData OData provides a protocol for queryable and interoperable
RESTful APIs. It provides an entity-based data model and a
query language. Create, read, update and delete methods ex
pressed using HTTP methods.
RFC Call of a function module that runs in a different system (des
tination) from the calling program. Connections are possible
between different AS ABAP and between an AS ABAP and a
non-SAP system. In non-SAP systems, instead of function
modules, special programmed functions are called, whose in
terface simulates a function module.
CSV A comma-separated values (CSV) (also sometimes called
character-separated values) file stores tabular data (numbers
and text) in plain-text form. CSV files are widely used as im
port or export format and can be down- and uploaded to many
systems.
ESP SAP Event Stream Processor is a high performance complex
event processing engine that collects and analyzes streams of
events (messages) in real-time, as fast as they arrive. It can
be used in conjunction with SAP HANA to collect streams of
data, process the data, capture it in HANA, and monitor the
data to generate alerts or immediate response.
SLT System Landscape Transformation or short SLT is a tool for
data migration and data replication: replicates tables in (near)
real time from SAP systems to SAP HANA.
DS Data Services (DS) provides a data integration platform to in
tegrate and transform heterogeneous data (e.g. Web,
RDBMS, XML, Flat files) using ETL processes.
SAP MW SAP CRM Middleware replicates, synchronizes and distributes
data between different components of a SAP CRM solution. It
links together the various types of data producers (such as
ERP back end, SAP NetWeaver Business Intelligence, SAP
APO, hybris Marketing and the CRM Server applications) to
provide all participants with the information they require. Its
main part is provided by the CRM Server.
16 C U S T O M E R
Master Guide 1611
Integration With External Systems

Technology Description
HANA Co-Deployment HANA co-deployment refers to multiple applications that are
deployed to the same HANA instance. They can integrate by
consuming HANA information models which integrate data of
both applications.
Browser Recommendations
For a recommendation concerning the appropriate browser platform to run the application, refer to the Product
Availability Matrix (PAM) at http://support.sap.com/pam under SAP Hybris Marketing.
8.1 Existing Integrations
In the following you will find the detailed information for integrations with external systems.
● Conncected Solution: Amazon (Email Service Provider)
○ Outbound Mails (Direction: Outbound; Technology: REST)
For more information, see SAP Help Portal http://help.sap.com/mkt Installation and Upgrade
Information Installation Guide Configuring Acquisition Configuring Campaigns :
○ Setting up the Email Service Provider
○ Import Amazon SES SSL Certificates in the Trust Store
● Conncected Solution: Any non-SAP consumer
○ Target group export (Direction: Outbound; Technology: CSV File)
For more information, see SAP Help Portal http://help.sap.com/mkt Configuration and Deployment
Information Extensibility Guide SAP Hybris Marketing Segmentation Target Groups Exporting
Target Groups
● Conncected Solution: Baidu Maps
○ Baidu Maps (Direction: Inbound; Technology: HTTPS)
For more information, see SAP Help Portal http://help.sap.com/mkt
○ Installation and Upgrade Information Installation Guide Configuring China Localization
○ Application Help SAP Library SAP Hybris Marketing Applications Segmentation Integration
with WeChat and Baidu Maps
● Conncected Solution: Commerce
○ Product, Customer, Sales Orders (Direction: Inbound; Technology: OData using DataHub)
For more information, see Wiki https://wiki.hybris.com/dashboard.action Knowledge Release 5
-SAP Solution Integration
○ Clickstreams (Direction: Inbound; Technology: ESP/RFC)
For more information, see SAP Service Marketplace http://service.sap.com/mkt choose the required
release and look for Integration with Webshop and Marketing Web Tracking.
○ Recommendations (Direction: Outbound; Technology: RFC; Rest)
Master Guide 1611

For more information, see SAP Help Portal http://help.sap.com/mkt > Configuration and Deployment
Information Extensibility Guide SAP Hybris Marketing Recommendation Recommendation
○ Offer Recommendation (Direction: Outbound; Technology: OData)
Information Extensibility Guide and look for Displaying Offers in a Web Shop Using a Public OData
Service.
● Conncected Solution: Conversion (SeeWhy)
○ Clickstreams (analyzed) (Direction: Inbound; Technology: SOAP, OData)
release and look for Data Management Upload Interfaces SAP Hybris Marketing, sub-chapter
Importing Interaction Contacts Using Web Service.
● Conncected Solution: Customer web sites/landing pages
○ Marketing permissions and contact data (Direction: Inbound; Technology: OData)
Information Installation Guide and look for Setting up Landing Pages.
● Conncected Solution: DMP’s like Turn
○ Cookie based user data and interactions (Direction: Inbound; Technology: OData)
release and look for Data Management Upload Interfaces SAP Hybris Marketing
● Conncected Solution: External Campaign Execution Platform / Open Interface
○ External campaign execution: Hand over a campaign to an external platform (optionally with a target
group) and get back campaign success. (Direction: Outbound; Technology: OData)
For more information, see...
● Conncected Solution: External Systems
○ Contacts and Interactions, Products, Product Category Hierarchy (Direction: Inbound; Technology: CSV,
OData)
release and look for Data Management Upload Interfaces SAP Hybris Marketing.
○ Biz Docs (Direction: Inbound; Technology: DS, part of rapid data load RDS)
For more information, see:
○ SAP Service Marketplace http://service.sap.com/rds-ymkt
○ SAP Service Marketplace http://service.sap.com/rds-dlh
○ Offer inbound (Direction: Inbound; Technology: OData)
Information Extensibility Guide and look for Import of Offers Using an OData Service
● Conncected Solution: External Systems / Open Interface
○ Marketing Effectiveness Foundation (data for CMO dashboard) (Direction: Inbound; Technology: CSV,
Odata)
release and look for Import Analytical Data by Web Service.
○ Upload product and product category information (Direction: Bi-Directional; Technology: CSV, OData)
release and look for Data Management Upload Interfaces SAP Hybris Marketing, sub-chapters:
○ Importing Products and Product Categories Using CSV Upload
○ Importing Products and Product Categories Using OData Service
18 C U S T O M E R
Master Guide 1611

○ Upload content for brands and custom planning dimensions (Direction: Inbound; Technology: CSV,
OData)
Information Extensibility Guide and look for Importing Brands Using CSV Upload and Importing
Custom Dimensions Using CSV Upload.
● Conncected Solution: Facebook
○ Social Campaigns (Direction: Outbound; Technology: REST)
Information Installation Guide and look for Setting up Integration with Facebook (Optional).
● Conncected Solution: Facebook Brand pages; Google+
○ Social Posts; Likes and Comments (Direction: Inbound; Technology: DS, part of rapid data load RDS,
OData via HCI/PI)
○ RDS Rapid Data Load on the SAP Service Marketplace http://service.sap.com/rds-dlh
○ SAP Service Marketplace http://service.sap.com/mkt choose the required release and look for
Data Management Upload Interfaces SAP Hybris Marketing, sub-chapter Import Using OData
Service CUAN_IMPORT_SRV
● Conncected Solution: Google AdWords
○ AdWords (Search) (Direction: Outbound; Technology: HCI)
release and look for Integration with Paid Search and HANA Cloud Integration
● Conncected Solution: here.com (old: Nokia)
○ Geo-Spatial Segmentation: Geo Map (Direction: Bi-Directional; Technology: UI Browser integration;
JavaScript and REST APIs)
Information Installation Guide and look for Geospatial Segmentation (1505).
● Conncected Solution: Lists of ext. providers, event participation…
○ Prospects: contact data, corporate accounts (Direction: Inbound; Technology: CSV upload/OData)
● Conncected Solution: SAP Billing and Revenue Innovation Management (BRIM)
○ BSS BizDocs (FICA Billing) (Direction: Inbound; Technology: SLT)
For more information, see SAP Service Marketplace http://service.sap.com/rds-ymkt and search for
SAP Hybris Marketing for Telecommunications.
Additionally you can find information on the SAP Help Portal http://help.sap.com under Enterprise
Management SAP ERP SAP ERP 6.0 Application Help SAP Library Industries in SAP ERP SAP
Telecommunications
● Conncected Solution: SAP CAR; SAP Retail
○ POS Data (Direction: Inbound; Technology: HANA Co-Deployment)
For more information, see SAP Service Marketplace http://service.sap.com/rds-cei and choose SAP
Hybris Marketing for Retail.
● Conncected Solution: SAP Cloud for Customer
○ Call Activities (Direction: Inbound; Technology: OData via HCI/PI)
Master Guide 1611

Information Installation Guide Setting up Call Center Integration with SAP Cloud for Customer and
Prerequisites for SAP Cloud for Customer Integration
○ Call Activities via Leads (Direction: Outbound; Technology: OData via HCI/PI)
Information Installation Guide Setting up Call Center Integration with SAP Cloud for Customer and
Prerequisites for SAP Cloud for Customer Integration
○ Leads (Direction: Outbound; Technology: SOAP via HCI/PI)
Information Installation Guide Prerequisites for SAP Cloud for Customer Integration .
○ Leads, Opportunities, Business Partner (Direction: Inbound; Technology: OData via HCI/PI)
Information Installation Guide Prerequisites for SAP Cloud for Customer Integration .
● Conncected Solution: SAP Consumer Insight 365
○ Derive filter criteria for segmentation (Direction: Bi-Directional; Technology: OData)
release and look for Integration with SAP Consumer Insight 365
○ UI Integration (Direction: Bi-Directional; Technology: UI)
release and look for Integration with SAP Consumer Insight 365
● Conncected Solution: SAP Contact Center and External Call Centers
○ Call Lists/Call Activities (Direction: Outbound; Technology: CSV File)
Information Installation Guide Setting up Call Center Integration with SAP Contact Center
○ Call Results (Direction: Inbound; Technology: CSV File)
Information Installation Guide Setting up Call Center Integration with SAP Contact Center
● Conncected Solution: SAP CRM
○ Customers, consumers and contacts, Sales BizDocs, e.g. Orders, Opportunities,… (Direction: Inbound;
Technology: SLT, OData via HCI/PI)
release and look for:
○ Creating SAP CRM Business Transactions
○ Checklist for the SAP CRM Integration Setup
○ Interaction Center generated BizDocs (Direction: Inbound; Technology: SLT)
Information Installation Guide Installation of SAP Landscape Transformation Replication Server
○ Sales Activities, Opportunities, Leads (Direction: Outbound; Technology: SAP MW)
Information Extensibility Guide SAP Hybris Marketing Acquisition Outbound Integration with SAP
CRM
● Conncected Solution: SAP CRM IC
○ Call Lists and Call Activities (Direction: Outbound; Technology: SAP MW; RFC)
20 C U S T O M E R
Master Guide 1611

release and look for Checklist for the SAP CRM Integration Setup.
○ Recommendations (Direction: Outbound; Technology: RFC (interactive pull))
Information Extensibility Guide SAP Hybris Marketing Recommendation Recommendation
Consuming Recommendation Models Using Remote Funtion Call
● Conncected Solution: SAP ERP
○ Master Data (Customers and Contacts) (Direction: Inbound; Technology: SLT)
○ Business Documents (Sales Order, ...) (Direction: Inbound; Technology: SLT)
Information Installation Guide :
○ Depoyment Scenarios: Deployment Scenarios B, C, and D
○ Data Replication Installation of SAP Landscape Transformation Replication Server
○ Configuring Insight Integrating Controlling Data (Optional)
○ Appendix Replicated Tables in SAP Marketing Insight
○ WBS spend for campaigns, commitments, and actuals (Direction: Inbound; Technology: SLT)
For more information, see Customizing (transaction SPRO) SAP Marketing Planning Spend
Management :
○ Assign Marketing Area to Project Profile
○ Maintain Project and WBS Element Prefix for ERP
○ BAdI: Outbound System Integration for Cost References
● Conncected Solution: SAP ERP and External Systems
○ Import actual and committed spend using a CSV file (Direction: Inbound; Technology: CSV)
Information Installation Guide and look for Upload Actual Spend from External System.
○ Import actual and committed spend using an OData service (Direction: Inbound; Technology: OData)
Information Extensibility Guide SAP Hybris Marketing Planning Marketing Spend Management
Import of Actual and Committed Spend Using an OData Service
○ Spend Planning: Create WBS elements (upon release campaigns when spend has been defined)
(Direction: Outbound; Technology: Web Service)
For more information, see Customizing (transaction SPRO) SAP Marketing Planning Spend
Management :
○ Assign Marketing Area to Project Profile
○ Maintain Project and WBS Element Prefix for ERP
○ BAdI: Outbound System Integration for Cost References
● Conncected Solution: SAP HANA Rule Framework (HRF)
○ Rule based/heuristic scores for Recommendation/Predictive Models (Direction: Bi-Directional;
Technology: Specific delivery unit of SAP HANA, no special integration needed)
For more information, see SAP Help Portal http://help.sap.com/mkt:
Installation and Upgrade Information Installation Guide and look for Using Rule-Based Tasks.
Master Guide 1611

Installation and Upgrade Information Upgrade Guide and look for Using Rule-Based Tasks (1508).
● Conncected Solution: SAP Jam
○ Collaboration (Direction: Bi-Directional; Technology: OData)
Information Installation Guide and then the following sub-chapters:
○ Setting up SAP Jam Integration with Post Groups
○ SAP Jam Integration with My Marketing Budget
○ Setting up SAP Jam Integration with Campaigns (Optional)
○ Configuring Campaigns > Customizing
● Conncected Solution: SAP Lumira
○ Self service BI/agile analytics (Direction: Bi-Directional; Technology: HANA Co-Deployment)
With SAP Lumira you can integrate reports in SAP Hybris Marketing by using OData services.
For more information, see:
○ SAP Lumira on SPA Help Portal http://help.sap.com/lumira
○ SAP Help Portal http://help.sap.com/mkt Configuration and Deployment Information
Extensibility Guide SAP Hybris Marketing Insight Integrating SAP Lumira Cloud Reports
● Conncected Solution: SAP Visual Business
○ Geo-Spatial Segmentation: Geo-Coding (translation of addresses to geo-coordinates and vice versa)
(Direction: Bi-Directional; Technology: OData)
Information Installation Guide and look for Geospatial Segmentation (1505).
● Conncected Solution: SAP XM
○ Execution of digital campaigns on SAP XM: Hand over a campaign for execution to SAP XM and get back
success data. (Direction: Outbound; Technology: OData)
● Conncected Solution: Sybase (Email Service Provider)
○ SMS (Direction: Outbound; Technology: REST)
Information Installation Guide Configuring Acquisition Configuring Campaigns Setting up Text
Messaging .
● Conncected Solution: Twitter Public API
○ Social Posts (Direction: Inbound; Technology: DS, REST, OData via HCI/PI)
○ Harvesting Tweets into Social Intelligence tables using a Python Script on SAP Community Network
http://scn.sap.com/docs/DOC-53824
○ RDS Rapid Data Load on the SAP Service Marketplace http://service.sap.com/rds-dlh
○ SAP Service Marketplace http://service.sap.com/mkt choose the required release and look for
Data Management Upload Interfaces SAP Hybris Marketing, sub-chapter Import Using OData
Service CUAN_IMPORT_SRV.
● Conncected Solution: WeChat
○ Followers of WeChat official accounts; Interactions that followers have with WeChat official accounts
(Direction: Inbound; Technology: REST)
22 C U S T O M E R
Master Guide 1611

○ Application Help SAP Library SAP Hybris Marketing Applications Contacts and Profiles
WeChat Followers and Interactions
○ Campaigns (Direction: Outbound; Technology: REST)
○ Application Help SAP Library SAP Hybris Marketing Applications Campaigns WeChat
Campaigns
Master Guide 1611

9 Appendix
9.1 Deployment Scenarios
SAP Hybris Marketing can use SAP ERP data from SAP ERP 6.0 or higher and SAP CRM data from enhancement
package (EHP) 1 for SAP CRM 7.0 SP04 (plus SAP Note 1995798 ) or higher. Several deployment options are
available. Your decision for a certain deployment option depends on the release of your source system and the
SAP Hybris Marketing applications that you want to run. The table below shows which data is mandatory for each
solution.
For recommendations concerning the appropriate system landscape to run the application, refer to the Product
Availability Matrix (PAM) at http://support.sap.com/pam under SAP HYBRIS MARKETING 1.2 Related
Links .
Table 8:
SAP Hybris Marketing Licenses or Ap
plications
SAP ERP SAP CRM
Data Management optional optional
Insight - Marketing Executive Dash
board
optional optional
Insight - Relationship Analysis Sales,
Stratification, Margin Decomposition
mandatory optional
Insight - Relationship Analysis Presales optional mandatory
Segmentation on SAP ERP Accounts mandatory optional
Segmentation on SAP CRM Accounts optional mandatory
Segmentation on contact of third party
data
optional optional
Recommendation optional optional
Planning optional optional
Acquisition optional optional
24 C U S T O M E R
Master Guide 1611
Appendix

Important Disclaimers and Legal Information
Coding Samples
Any software coding and/or code lines / strings ("Code") included in this documentation are only examples and are not intended to be used in a productive system
environment. The Code is only intended to better explain and visualize the syntax and phrasing rules of certain coding. SAP does not warrant the correctness and
completeness of the Code given herein, and SAP shall not be liable for errors or damages caused by the usage of the Code, unless damages were caused by SAP
intentionally or by SAP's gross negligence.
Accessibility
The information contained in the SAP documentation represents SAP's current view of accessibility criteria as of the date of publication; it is in no way intended to be a
binding guideline on how to ensure accessibility of software products. SAP in particular disclaims any liability in relation to this document. This disclaimer, however, does
not apply in cases of willful misconduct or gross negligence of SAP. Furthermore, this document does not result in any direct or indirect contractual obligations of SAP.
Gender-Neutral Language
As far as possible, SAP documentation is gender neutral. Depending on the context, the reader is addressed directly with "you", or a gender-neutral noun (such as "sales
person" or "working days") is used. If when referring to members of both sexes, however, the third-person singular cannot be avoided or a gender-neutral noun does not
exist, SAP reserves the right to use the masculine form of the noun and pronoun. This is to ensure that the documentation remains comprehensible.
Internet Hyperlinks
The SAP documentation may contain hyperlinks to the Internet. These hyperlinks are intended to serve as a hint about where to find related information. SAP does not
warrant the availability and correctness of this related information or the ability of this information to serve a particular purpose. SAP shall not be liable for any damages
caused by the use of related information unless damages have been caused by SAP's gross negligence or willful misconduct. All links are categorized for transparency
(see: http://help.sap.com/disclaimer).
Master Guide 1611
Important Disclaimers and Legal Information C U S T O M E R 25

go.sap.com/registration/
contact.html
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any
form or for any purpose without the express permission of SAP SE
or an SAP affiliate company. The information contained herein may
be changed without prior notice.
Some software products marketed by SAP SE and its distributors
contain proprietary software components of other software
vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company
for informational purposes only, without representation or warranty
of any kind, and SAP or its affiliated companies shall not be liable for
errors or omissions with respect to the materials. The only
warranties for SAP or SAP affiliate company products and services
are those that are set forth in the express warranty statements
accompanying such products and services, if any. Nothing herein
should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well
as their respective logos are trademarks or registered trademarks
of SAP SE (or an SAP affiliate company) in Germany and other
countries. All other product and service names mentioned are the
trademarks of their respective companies.
Please see http://www.sap.com/corporate-en/legal/copyright/
index.epx for additional trademark information and notices.

Master guide1611

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Similar to Master guide1611

Similar to Master guide1611 (20)

Recently uploaded

Recently uploaded (20)

Master guide1611