This slide is all about soft drinks sector in India.How pepsico,cocacola & Pearlagro doing there business in India.Also their market share,product range,brand competence etc.
This presentation deals with the Scope and Importance of Beverage Industry in India. It also talks about the Evolution of Beverage Industry, Future Prospects of Beverage Industry by taking the two major leading companies as example.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Its a Presentation on a case study based on Sula Wines, How it works, what are the Wine making steps, what is contract farming and who was the founder behind this great success.
This presentation deals with the Scope and Importance of Beverage Industry in India. It also talks about the Evolution of Beverage Industry, Future Prospects of Beverage Industry by taking the two major leading companies as example.
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Its a Presentation on a case study based on Sula Wines, How it works, what are the Wine making steps, what is contract farming and who was the founder behind this great success.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
about liquor industry in India and other factors affecting like micro and macro factors and other external and internal factors affecting the scenario of the liquor industry.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
about liquor industry in India and other factors affecting like micro and macro factors and other external and internal factors affecting the scenario of the liquor industry.
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
Cocacola case study - Gamification in customer engagement - Manu Melwin JOymanumelwin
Coca-Cola is known to be at the forefront for developing creative and innovative product promotions. In Hong Kong, teenagers are offered a free and branded app for their phones. A television spot ran during the evening.
Strategic human resource management at COCA COLA BEVERAGES PAKISTAN LIMITED saad ali
This report gives a detailed account of the Coca cola brand. It starts off by briefly examining the history of the brand to see how it becomes the world's largest beverage company. It also introduces the various products that the company offers.
The report goes on to introduce the various strategies that the company employs in conducting their operations. The report show the managerial view to the company along with the Humana Resource Management .the report cover the strategic HRM point of view of the coca cola that illustrate the HR is playing role to bring the positive impacts to the business. Also different models of HR practices have been explained for the better understanding. The report breaks down into different concepts which studied in SHRM
The project is about "the study of the acceptance of Brand Tropicana Slice Alphonso in Banglore market", the report includes the industry profile, PepsiCo world, PepsiCo India, business model, financial statements, problem centered study, customers of pepsico, business segments, distribution channel and so on........
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Softdrinks
1. Soft drinks Sector in India
Group Members
Arpan Sengupta
Alolika Dey
Ria Sen
Piu kola
Bhagyshree Roy
Debopam Ghosh
Rupsha Banerjee
Venue
Institute of Engineering & Management
Management House
Presentation Date:
21-Sep-2016
2. What is Soft Drink?
A soft drink is a drink that contains no alcohol
but is usually refer to as a sugary drink.
• Non alcoholic beverage
• Carbonated Water
• Sweetened by addition of sugar
• Is flavored and colored
3. Global soft drinks consumption
Source-http://www.worldatlas.com http://www.business-standard.com/
Ra
nk
Country Per capita
consumption
1 Argentina 155 lit
2 USA 154 lit
3 Chile 141 lit
4 Mexico 137 lit
5 Uruguay 113 lit
6 Belgium 109 lit
7 Germany 98 lit
8 Norway 98 lit
9 Saudi Arbia 89 lit
10 Bolivia 89 lit
4. Soft Drink Industry in India-Overview
1. A 50 Billion Rs. industry, growing at 6%-7%
annually.
2. It employs around 1,25,000 people.
3. Supports growth of industries like glass,
refrigeration, transportation, paper and sugar.
4. Industry contributes over Rs 12 billion to the
exchequer and exports goods worth Rs. 2
billion.
5. 91% soft drink sales are made to the lower,
middle and upper middle classes.
Region wise Sales in India
Area wise Sales in India
South -26%
North -24%
West-32%
East-18%
Urban-70%
Rural -30%
5. SWOT Analysis of Soft Drink Industry
Strength
• Basic Consumer Need
• Large and growing market
• Different flavours and
packages
• Low Costs
• Non-Alcoholic
Weaknesses
• Negative Claim
• Traditional Preservation
• Narrow range of material
Opportunities
• Establish facts and use potential PR
• New Packaging materials
• Replace alcoholic drinks
• Further replace tea and coffee
Threats
• Healthy Issues
• Soft Drink in School Guideline
• Environmentalism
• Distribution costs
6. Competition brand of PepsiCo, CoCa Cola,Pearl Agro,Dabour &ITC
Category Coca cola Pepsi Co Parleagro Dabour ITC
Cola Flavor Cocacola, Thumsup Pepsi - - -
Orange Fanta Mirinda Frio - -
Lemon Lime
soda
Limca Mountain Dew - - -
lemon
and lime flavor
ed, caffeine-
free
Sprite 7up - - -
Mange Maaza slice Frooti - -
For High Blood
Sugar People
Cocacola Zero Diet Pepsi - - -
Fruit Juice Minute Maid Tropicana Appy Fiz Real, Activ B Natural
7. Market Share of CocaCola & PepsiCo in India
Source-http://www.businesstoday.in/
9. Estimated Sales and Profit/Loss of PepsiCo & Coca Cola
Source: www.business-standard.com
Financial Year
CoCa Cola PepsiCo
Sales(Cr.) Profit(Cr.) Sales(Cr.) Profit(Cr.)
FY12 1224 273.8 6092.9 -314.7
FY 13 1438 320.2 6994.8 17.6
FY 14 1492 355.5 7216.7 -280.0
10. CSR Activity of Cocacola
Water stewardship initiatives are based on the
responsibility to safely return to nature an amount of
water equivalent to what we use in all our beverages
and their production and ensure continued support
to water
11. CSR Activity of Pepsi Co
Safe Water Network: This project
focuses on providing affordable potable
water at the community level by
harvesting rainwater, installing small
water village kiosk purification systems
and building cisterns and community
tanks.
Health Alliance: This research project focuses on reducing chronic diseases by promoting healthy diets and
physical activity and controlling tobacco use. The project is being implemented through integrated
interventions to drive policy and environmental changes.
Save the Children: The project catalyzes community-based interventions to deliver integrated health and
nutrition solutions to children under 5, young mothers and pregnant and lactating women. Save the
Children works with community health educators to provide families important information about health,
nutrition, water, sanitation and hygiene.
