This document outlines plans for a new fresh juice company called "Jai Ho" launched by four partners with an initial investment of 25 lac. The company's vision is to be a leader in customer value by offering nutritious, high quality juices. Key aspects of the plan include branding, target markets, promotional strategies, SWOT analysis, budgeting, and contingencies.

2. GROUP MEMBER’S
 M Waqar Minhas
 Shayan Ahmed Butt
 Ali Haider Jutt
 Haris Ahmed

3. WE ARE GOING TO LAUNCH NEW FRESH
JUICE COMPANY KNOW AS “JAI HO”

4. AGENDA
 Vision
 Mission
 Company
 Brand name
 Partner
 Investment
 Slogan
 Market segmentation
 SWOT
 Market targeting
 Market mix
 Budgeting
 Contingency plan / Plan B

5. OVERVIEW
 Fresh juice company is Pvt. Ltd company.
 Partnership basis- “4 partners”
 Initial investment is “25 lac”
 Brand name is “JAI Ho”
 Slogan “The taste you never forget”

6. VISION
 “Be the leader in the customer value.”
 To be Pakistani FJ company offering
nutritious and superior quality tasking drinks
to is customers.

7. MISSION
 To set world class standard in the juice
industry through providing a diverse range of
high quality juice products that are prepared.

8. PROMOTIONAL
 We promotional our product in the market are
as follows:
 Magazine
 Social networking
 Radio
 Internet
 Educational area

9. SWOT ANALYSIS
 Strengths
 Weakness
 Opportunities
 Threats

10. MARKET SEGMENTATION
 Marketing segmentation is the process of
dividing into different segment’s.
 Geographic
 Demographic
 Behavioral
 Psychographic

11. TARGET MARKET
 We are target the market into two different
types.
 Primary Market
 Secondary Market

12. MARKET MIX
 Product
 Price
 Place
 Promotion

13. GOALS & STRATEGIES
 Short-term goal: Use the quality for our
service and advertising to soon become well-
know through Connersville.
 Long-term goal: Expand the business to
other locations.
 strategy: Work hard to have the best-tasting
juice, taste and service in Lahore and
surrounding areas.

14. MARKETING STRATEGY
 We will do as much as I can get my business
name known throughout Connersville. We
plan to make flyers to put on cars that have
ours business name, logo and address on
them.

15. BUDGET CALCULATION
Market Price 15
Electricity
The cost of fruits
2
3
FOH 3
Miscellaneous 2
Retailer margin 2
Profit 3

16. PLAN B
 In case the product fails in the market, then
we would come up with new taste that will
target youth. We’ll reposition our product &
some alteration will be made in its
composition. We’ll use the fixed facilities that
we already have.