Pran message, 16th edition, february 2017

A Corporate Publication of PRAN GROUP
PRAN-Message
Issue, February 2017
16th Edition

02
Deal & AwardPRAN-Message
The Chairman and Chief Executive Officer (CEO) of
PRAN-RFL Group Mr. Ahsan Khan Chowdhury and Man-
aging Director of PRAN Mr. Eleash Mridha received
Commercially Important Person (CIP) card for their
significant contributions to country economy.
Industry Minister Amir Hossain Amu handed over the
‘Commercially Important Person (industries)-2015’ card
to Mr. Ahsan Khan Chowdhury in an elegant program at
Hotel Purbani in the Capital on 19th February 2017.
Meanwhile, Commerce Minister Mr. Tofail Ahmed handed
over the CIP card to Mr. Eleash Mridha at the Radisson Blu
Water Garden Hotel in Dhaka on 27th February 2017.
The CIP card holders will get various lucrative facilities,
for example easy access to the secretariat, invitation at
national receptions, which will be organized by the
government and the city corporations, will get priority in
seat reservation on Biman Bangladesh Airlines and other
government vehicles for business travels, letters of intro-
duction issued by foreign ministry for getting visa to visit
abroad for business purposes, priority in getting cabin
facility in government hospitals, facility to use VIP lounge
at airports and many more.
Chairman & CEO of PRAN-RFL GROUP
and MD-PRAN Receive CIP Card
Chairman & CEO is Receiving CIP Card from
Honorable Minister Amir Hossain Amu
MD-PRAN is Receiving CIP Card from
Honorable Minister Tofail Ahmed
PRAN, one of the largest companies in Bangladesh, has
signed an agreement with Engel Foreign Food Group of
Netherlands to export US$ 2 million worth of products to
the country.
PRAN Managing Director Eleash Mridha and Wim Engel,
CEO of Engel Foreign Food Group put pen on the one-year
deal at PRAN-RFL Center on (22nd February 2017)
Wednesday.
Under the deal, PRAN will export its noodles, juice and
confectionery items to the European country.
Eleash Mridha said the demand of PRAN’s products is
gradually increasing in the European countries. PRAN
exports its products to different European countries includ-
ing Netherlands, France, Italy, Greece, Cyprus and UK
regularly.
PRAN Signs $2m Export Deal with Netherlands

03
Deal & Passion to WinPRAN-Message
Wim Engel said “PRAN is a popular company in Bangla-
desh. The company has also good image in many parts of
the world. I hope PRAN products will get more popularity
in the Netherlands.”
Golam Rasul, Assistant General Manager (Export) and
Mahmudul Hasan, Assistant Manager (Export) of PRAN,
among others, were present at the signing ceremony.
Now, PRAN exports its products to 134 countries. The
Group has exported $184 million worth of products in
fiscal 2015-16. Source: jagonews24.com
PRAN could be treated as the synonym of success. We
only have the preference to be in the pinnacle of
success in every field where we are exploring. As a
result, PRAN has been recognized one of the biggest
conglomerates in Bangladesh.
PRAN is not satisfied only to get the success in local;
so that, we are stepping around the world in different
business sectors. To keep continue the success; the
Management of PRAN has set some more targets to
achieve by the year 2020. In line of that we are going
to identify the resolutions for the year 2017.
Therefore, a series of meetings with different business
professionals are taking place in PRAN. We hope this
year will be a glorious year for PRAN.
Deal with Netherlands . . .
Business Meeting on Passion to Win, Resolution 2017

04
Deal & AwardPRAN-Message
Tasty Treat Wins 2nd Prize at DITF 2017
Tasty treat participated in Dhaka International Trade Fair
(DITF) 2017 with two premier stalls where one stall wined
the 2nd Prize in Premier Stall Category.
It can be mentioned that DITF-2017 jointly organized by
Export Promotion Bureau and the Ministry of Commerce,
Government of Bangladesh, which started from 1st January
and continued till 4th February 2017 at Sher-E-Bangla
Nagar in Dhaka.
Golam Rasul Chowdhury, Maintenance Engineer of
PRAN Beverage Limited (PBL) at Habigonj Industrial
Park (HIP), has been awarded as “Employee of The
Month” for his wonderful innovation work on Cold storage
temperature follow up.
Mr. Eleash Mridha, Managing Director of PRAN and Md.
Anisur Rahman, Chief Operating Officer of PRAN Bever-
age Limited handed over a crest and certificate to Golam
Rasul Chowdhury at HOD meeting on 18th February
2017.
All Heads of Department and senior officials of PRAN
Group were present in this award giving program and
congratulate him for his achievement.
“Employee of the Month” from HIP
Mehedi Hasan Miraz, the Brand Ambassador of PRAN Potato Cracker
PRAN Foods Limited has recently signed a contract with
Mehedi Hasan Miraz, an all-rounder of Bangladesh
National Cricket team, as brand ambassador for PRAN
Potato Cracker. Under this agreement, Mr. Miraz will
perform in different promotional activities of PRAN
Potato Cracker for the next one year.
Mr. Miraz played in “Under 19 world cup”, 2 times as a
captain. At present he has been appeared as a very promi-
nent all rounder of Bangladesh National Cricket team. So,
as brand ambassador he could make significant impact on
PRAN Potato Cracker’s Business and it may become the
no.1 brand in Bangladesh snacks industry.

05
PRAN-Message
PRAN attended Natore Agriculture Technology Fair
2017 at Nawab Siraj-ud-Daulah Government College
ground in Natore on 11th February 2017 and secured
the trophy of 2nd Position.
Local Parliament Member Mr. Rafiqul Islam Shimul
inaugurated this fair and Deputy Commissioner Sha-
hina Khatun, Zila Parishad chairman Advocate
Sajedur Rahman Khan, Municipal Mayor Uma
Chowdhury & other senior officials were present in
that inauguration program. Subsequently, all guests
visited PRAN stall.
PRAN Achieves Trophy at Natore
Agriculture Technology Fair 2017
Dry Cake-2 has achieved the best cleaner award for the
month of December 2016 for their outstanding perfor-
mance. General Manager of Habigonj Industrial Park
(HIP) H. M Manzurul Haque recently handed over the
award to Dry Cake-2 team.
This kind of program not only treated as recognition but
also encourage others to do the same or way better of that.
The Best Cleaner Award Goes to Dry Cake-2 at HIP
Deal & Award

06
Company ProfilePRAN-Message
By the grace of almighty Allah, the performance of Natore Agro Limited (NAL)
business is going to be well gradually in Local & Export Market. This is happening
because of good team efforts of NAL in all areas. Our Local sales structure has been
re-arranged. With our existing Sales force we have added a sales team for Modern
Trade. In addition, a team is already working in Wet Markets. We purchase good
quality raw materials in every season.
We are committed to maintain quality in every sector basically in production. That’s
why we are the leader in Export market. Presently, we export our Spice & M. Oil
products in more than 120 countries. We found huge response from the customers of
different countries. Additionally, NAL is always participating in different type of
fair for example; DITF, CITF etc. In DITF-16 & 17 we got huge response toward
NAL products from customer. For this reason we are going to participate in CITF
also which will be held in March’17.
We are now in 2nd position in local market. But by the year 2018 our target is to
become number one after beating our main competitor Radhuni through our best
quality Spice products (made from European technology) & Mustard Oil (made by Kacchi Ghani) and world class labora-
tory which is ensuring the best quality of products. Apart from that our well-equipped field force is dedicatedly working
for market coverage. Consumers are trying our product to check the quality & they are purchasing repeatedly. Along with
that our Marketing team is working on different type of aggressive marketing activity through which trail purchase of
consumer is ensuring.
We as a team are striving for success. And I believe that this is very much possible because of our dedication, our can do
attitude, our sense of belongingness & our aggressive initiative.
In this regards I am expecting of well wishes and continuous support from top management. By the help of God we will
reach at our destination In Shaa Allah.
Message from the Desk of DGM
Natore Agro Limited
• On March 25, 2013 Spice products group has been
declared as an independent Business Unit. Spice &
Mustard Oil products are sold under Natore Agro Ltd
(NAL).
• At that time Product lines of the Business were:
-Basic Spices
-Mixed Spices
-Mustard Oil
• Present Industry Size of Packed spices is about
BDT 600 Crore per year
* Industry Size of Bottled Mustard Oil is around BDT
250 Crore per year
* Suresh, Radhuni, & Amretolal are major players in
the market.
Tanvir Hasan, DGM of NAL
Tanvir Hasan
Deputy General Manager of NAL

07
Natore Agro Limited
NAL Core Team Members at Head Office:
NAL Factory and Production Heads:
Md.KafilUddinMollah
AGM-Operation,NAL
Md.MehediHasan
Manager-Accounts,NAL
KabirAhmed
HeadofSales,SpiceGroup,NAL
MaroofAhmad
AGM-Admin,Dev&Trg,NAL
HasibKamal
HeadofMktg,NAL
MostaqMohammadSadique
SeniorManager-SCM,NAL
Md. Belal uddin
Manager (Spice) at NAL
Md. Hazrat Ali, Deputy General Manager, (PAL-NAL)
Engr. Md. Zahurul Islam
Manager at Mustard Oil

08
Natore Agro Limited
Innovation:
Products are going to be renovated as
& when required. The following
actions are going to be taken:
1. Set-up new machine/ technology.
2. Make Raw Ginger, Onion, Garlic
& Green Chili to direct paste.
3. We shall try to make all spices
paste form gradually as per market
demand.
4. Mustard Oil pouch pack
New Products line:
* Our products (Spices & M. Oil) are
the grocery items and being sold in
the grocery shops.
* To increase the sale in future the
following new products (similar) will
be incorporated in our products
group:
Enhancement of existing line:
Existing Production Line
1. Spice Unit 1 & 2
2. M. Oil Ghani 1
New Production Line
1. Unit-3 (Retort line) & Unit-4 (Chili
line)
2. Mustard Oil Ghani 2
Upcoming New Products:
*Products-1: Blended cooking Oil
*Products-2: Coconut Oil
*Products-3: Paste Spice
*Products-4: Retort Foods (Ready to
eat)
Organization of NAL HO:
The following Departments are work-
ing to ensure better performance:
* Sales * Operation * Marketing
* Accounts * Admin * SCM
Sales Organization:
* The following number of Sales
Personnel are working
* SR: 450 * TSM: 36 * RM: 04
* AGM: 02 * HOS: 01
Additional Sales Force:
* Modern Trade: Supervisor-1,
SPO-10
* Wet Market: SPO/ BP- 24
Distribution Network:
* Existing Dealer: 450 nos.
* DSR: 30 nos (Company paid)
* Total Thana: 562
* Covered Thana: 445
* Uncovered Thana: 117
• To ensure minimum 50% growth per year.
• To continue overall development & sales growth.
• To compete Radhuni and to lead their sales within 2018.
• To ensure products availability in every outlet (retailer shop).
• To create & increase market share.
Management Aspects:
- Identification of Profit Centers.
- Process Management for better Yield.
- Practice of specialized procurement policies.
- Expansion of Export Markets.
- Focused Sales Management in the Local Market.
- Renovation in Brand Name with New Packaging.
- Formal Launch of Export Packs of Mix Spices.
- Induction of Homogenous New Products to
existing Product Line.
* Preemptive Production Planning
- Getting Sales Forecast from sales and synchronized
with production
- Inventory Management
- Minimize Undelivered issues
* Alignment between operation and sales
* Reducing Cost Centers
* Incorporation of Appropriate Costing
* New Technology: New Technology is going to be
established as per requirement.
*Utilization of machineries & Manpower: NAL is
trying to ensure 100% utilization of machineries & produc-
tion manpower.
*Capacity development: Production capacity is going
to be developed/ enhanced gradually.
Priorities are given:
Objectives of NAL:
Practices of modern production methodologies:

09
Marketing activities
Activities to make Consumer Relation
Business Growth
NAL Marketing Team works with various departments
for Business growth. Some of these are given below:
Capacity Development:
Special activities of SCM:
1. This year NAL has already started 60% Vendor
Programming purchase. As a result 60% working capital
will be reduced.
2. Already initiated the purchase center of Chili, Turmeric
and Coriander in different Spots in India. For this we have
got price benefit.
3. This year NAL has taken a Pilot Project on Red Ripe
Chili to make the same free from Aflatoxin.
4. Last year NAL has sold 542 MT Whole Chili (Bulk),
140 MT Mustard seed (Bulk). For this Trading sales we
made huge profit. This Trading sale will be continued.
5. NAL Purchasers along with QC is already arranging
Open Discussion with the Vendors after every two
months. As a result Vendors are more aware on quality.

10
International ExposurePRAN-Message
CTLAttends at MAGIC Trade Fair in USA
Chorka Textile Ltd (CTL) attended the Asia Apparel
Expo in Berlin, Germany from 14th February to 16th
February 2017.
Md. Kamal Uddin, Assistant General Manager of CTL
was present there and discussed about CTL & its
production quality to the buyers and visitors. It
provided huge trading opportunities for CTL.
Asia Apparel Expo is a major sourcing tradeshow for
apparel production and the prime business event for
European brands to meet with Asian clothing manu-
facturers and garment suppliers in the centre of
Europe in Berlin.
Menswear, women wear, denim wear, sportswear,
down wear, casual wear, baby and children clothing,
furniture fabrics, novelty fabrics, basic fabrics, textile
products, trimmings and accessories are displayed in
this fair.
This tradeshow held twice a year (in February and
August) and first time it started in 1933 by the Men's
Apparel Guild in California. Exhibitor categories
include designer, contemporary, casual, young men's,
and kids' clothing, streetwear, active sporting wear,
accessories etc.
Chorka Textile Ltd (CTL) attended the MAGIC trade
fair at the Las Vegas Convention Center (LVCC) in
USAfrom 21st February to 23rd February 2017 and got
huge responds from the buyers and visitors.
Chief Operating Officer (COO) of CTL Mr. Akter
Ahmed Chowdhury was present there and observed the
fair to increase the Business of CTL in USA.
CTLAttends the Asia Apparel Expo 2017 in Berlin

11
CTLAttends “Texworld and
Apparel Sourcing Fair” in Paris
from 6th February to 9th February 2017.
CTL exhibited different kinds of products there and got
huge responds from the buyers and visitors.
Mr. Eleash Mridha, Managing Director of PRAN,
Mohammad Wazedul Alam, Assistant General Manager
of CTL and Belal Hossain, Assistant General Manager of
CTL, were present there and interacted with the visitors
& buyers.
This event showcased products like men’s clothing,
women swear, children's wear, fashion accessories,
finished clothing, packaging materials, clothing accesso-
ries and other products.
Chorka Textile Ltd (CTL) participated in four days long
“Texworld and Apparel Sourcing Fair” in Paris, France
PRAN, a leading food processor in Bangladesh, participat-
ed in Gulfood 2017, one of the largest food events in the
world.
Over 4200 exhibitors from 99 countries participated in the
fair held at Dubai World Trade Center in UAE.
The fair began on February 26 and ended on March 2.
PRAN bagged export orders worth around $5 million
during the five-day fair.
PRAN Group has been participating in the fair since 2013.
This year the group displayed its 300 products in two
stalls.
Md. Mizanur Rahman, Chief of Export at PRAN Group,
said Gulfood Fair is one of the largest food and hospitality
fair in the world. Traders and buyers come to this fair from
every corner of the globe.
Mr. Mizanur went on saying ‘traders from different coun-
tries display their products in different categories to buyers
to get profitable business deals at the fair. In this year, we
have received fabulous response from the buyers.’
At present, PRAN exports its products to 134 countries.
The Group has exported $184 million worth of products
last year.
Source: jagonews24.com
PRAN bags $5 million spot orders at Gulfood-2017 in UAE

12
PRAN Attends ISM Fair in Germany
In this year PRAN Group participated in ISM fair 2017 for
four days (The world’s largest trade fair for sweets and
snacks) in Germany with different categories of products
such as confectionery and snacks products including choc-
olate, gum, and candy.
The ISM fair started in the City of Cologne on 29th Janu-
ary and continued till 1st February 2017. Confectionery
and snacks manufacturers from different countries of the
world had exhibited their products.
PRAN was the center of attraction for the visitors of ISM
fair as because of its eye-catching stalls. Huge number of
customers had thronged at the Stalls of PRAN from the
starting to the close of the fair.
The companies and the buyers exchanged their views and
opinions about the products.
It was the fourth time, PRAN took part in this fair and got
exporting order from the buyers of different countries. This
fair opened the opportunity for PRAN to export its prod-
ucts to some new countries like Algeria, Belgium,
Lithunia, Ecuedor and Romania.
Hereinbefore, PRAN has been exporting its products to
134 countries across the world. The company won the
National Export Award for 13 consecutive years.
PRAN Export Ltd has attended 27th industries &
commerce fair which was held at Agartala internation-
al fair & exhibition ground, Hapania in India from
29th January till 10th February 2017. Furniture,
clothes, food, kitchen products and also other neces-
sary things of mankind was available in one place.
PRAN installed 2 Pavilion where one was PRAN
Export Ltd Pavilion and another was PRAN Beverag-
es India Pvt. Ltd. pavilion with 13 types of Discount
Offer. In addition, the export team sampled Mr. Noo-
dles, All Time Bread and Candy there.
PRAN Attends 27th Industries & Commerce Fair in India

13
“Purple Hypermarket & PRAN Fest”
in Qatar
PRAN and Purple Hypermarket of Qatar have jointly orga-
nized a two month long promotional program “Purple
Hypermarket & PRAN Fest” at Shahaniya in Qatar. The
program was started from 1st December 2016 and contin-
ued till 31st January 2017.
In that promotion time, consumers of PRAN products got
a coupon by purchasing PRAN products of QAR. 50 and
got the chances to win exciting prizes.
PRAN logo was given with title in all communications
media like Leaflets, Banners etc. Only PRAN products
were used in the first page of promotion leaflet and whole
market was branded by PRAN Logo. Moreover, PRAN
products were displayed at the entrance of cash counter
with branding display.
At the end of program, PRAN organized a prize giving
ceremony & raffle draw by the collaboration of hypermar-
ket and then gave the prizes among the winners. The 1st
prize winner got a Refrigerator, 2nd prize winner got a
Washing Machine, 3rd prize winner got 2 in 1 Speaker
System, 4th prize winners (2 Person) got LED Flashlights
and 5th prize winners(3 Person) got Trimmers.
It is first time; PRAN Export organized a National Sales
Conference 2017 at Naxal Banquet hall, Kathmandu in
Nepal on 26th January 2017 to review the sales activities
of 2016 and to carry out the sales plan of 2017.
Mr. Tanveer Islam, General Manager of SAARC PRAN
Export, was present as Chief Guest and Mr. Shamim
Sarker, Head of Sales at PRAN GROUP, Mr. Rashed,
Country Manager of Oceania at PRAN RFL GROUP, Mr.
Saleh Mahmud, Chief of Trade Marketing and Business
Development at PRAN Group were present as Guest in this
program. All guests and Mr. Arif Rahman, Head of Market-
ing at PRAN Export delivered their valuable and inspira-
tional speech to the audiences.
PRAN-RFL Sales team, Marketing team, Birgunj factory
employees, Potato cracker factory staff and importers were
present there.
Meanwhile, a Special Training Season were conducted by
Mr. Rashed, Country Manager of Oceania, Mr. Saleh
Mahmud, Chief of Trade Marketing and Business Develop-
ment at PRAN GROUP and Mr. Shamim Sarker, Head of
Sales at PRAN GROUP, which will surely help the sales
people to work smoothly in future.
After that, PRAN Export distributed gifts to the Best SR,
SO, ASM and to the Employee of the Month.
This pretentious event motivated the participants to put
more focus on sales and to concentrate to their work posi-
tively.
PRAN Export Organizes National Sales Conference 2017 in Nepal

14
PRAN Attends the Metropolis Asia-
Urban Youth Fest 2017 in India
PRAN has attended the Metropolis
Asia-Urban Youth Fest at the Nehru
Park in Guwahati, India from 6th Janu-
ary to 8th January 2017 to establish
brand image of PRAN Frooto among
urban youth by installing PRAN Frooto
Jukebox.
PRAN Frooto team has completed the
branding out door 4 days prior of the
event including 10 x 3 sized pillar kiosk
and hoarding throughout the city. On
top of that they branded the festival
area, Arch gate, Activation zone and
Main gate. Moreover, they sold huge
numbers of products and wet sampled
Mr Noodles in this festival.
The Metropolis-Urban Winter Festival
is an annual culture, arts and music
festival that has been held in Guwahati.
Last five years it has been organized by
a team led by artist Ranjan Ingti, the
festival had turned into one of Guwaha-
ti’s flagship events, with massive
support from the youth, the creatively
inclined, the educated and the socially
mobile sections of the city.
PRAN Export team has completed the School Activation
Program at 3 Schools of Guwahati in India from 25th
January to 27th January 2017.
The schools are Cotton Collegiate Government Higher
Secondary School, Sonaram High School and Ulubari
H.S. School.
The team conducted this activity to promote the Govern-
ment of Assam’s event called “Brahmaputra Literary
Festival 2017” which held on 28 January 2017.
First of all, the team took permission from school author-
ities then branded the vehicles with PRAN products and
share the concept of the event with school students.
The branded bus ran all over the city carrying the
students till 27th January 2017 as pre-promotion of the
main event. Besides, export team conducted the quiz
activity among the students and distributed prizes there.
PRAN Export Completes School Activation in India

15
PRAN Frooto Celebrates
“Valentine Day” in Tripura
PRAN Frooto has organized a Heart Desire event to cele-
brate the Valentine Day 2017 at Tripura in India.
The activities of this love & affection program were Ramp
show with frooto bottle, Selfi Contestant in PRAN frooto
facebook page, Short Drama presentation and quiz compe-
tition. More to the point, PRAN Frooto team pre-commu-
nicated with the people through Promotional program in
many colleges & billboard placement in different areas.
They also branded the stage, entry gate and program area.
Awaz Television Live telecast this program. PRAN Frooto
reached to more than 50,000 people throughout this
program.
The Nepal wing of PRAN-RFL Group organized a Day
Out program at Gampe Dada in Nepal on 27th January
2017.
PRAN-RFL Sales, Marketing, Birgunj factory and Potato
cracker factory staffs attended in this day long program
which was started from 9 AM and continued till 5 PM.
They organized different kind of sports and gave the prizes
among the winners. All took part in DJ Session and
enjoyed the program.
National Day Out Program 2017 in Nepal

16
EducationPRAN-Message
PRAN-RFL Public School has
organized a grandiose Nabin Baron
Program 2017 (Fresher’s Recep-
tion) and Award Giving Ceremony
at School premises in Ghorashal on
30th January 2017.
Students, teachers, School Man-
agement Committee (SMC) mem-
bers and guardians were present
there for welcoming the new
students of the school.
SMC awarded some students of the
school for their outstanding result
in the latest exam and extracurricu-
lar activities in 2016. It was a pres-
tigious day for those who got prizes
and recognition in front of respect-
able audiences. Parents were also
felt proud and highly delighted for
their children success.
New students were expressed their
happiness for getting chance in
PRAN-RFL Public School. Their
parents also showed their gratifica-
tion too.
The prizes on different categories
were given in this program such as
3 students got prizes on Best
Students of the year 2016 category
based on academic result, Atten-
dance, dress, extracurricular and
discipline. 23 students got prizes
on 100% attendance category, 45
students got prizes on GPA 5 (A+)
category and 21 students got prizes
on Meritorious Students’ category.
Meanwhile, a cultural program has
been organized there. Students
portrayed their performance by
singing and dancing. Besides that
guest magician showed their magi-
cal performances as well.
Fresher’s Reception at PRAN-RFL
Public School in Ghorashal

17
EducationPRAN-Message
PRAN-RFL Public School organized “Fresher’s
Reception & Annual Sports Competition 2017” in
Habigonj Industrial Park (HIP) on 9th February 2017
which was sponsored by “Bunny Wafer” and “PRAN
Cup Noodles”. Students, teachers and parents were
present there and gave the warm reception to the new
faces of the school.
Then students participated in different kind of sports
competition. After completing sports competition, R
N Paul, Managing Director of RFL and Hasan Md.
Manzurul Haque, General Manager of Habigonj
Industrial Park (HIP) handed over the prizes among
the winners. Then guest magicians showed their daz-
zling performance one after another.
All audiences enjoyed the program and students got
new inspiration to concentrate in their study & others
activities.
PRAN-RFL Public School celebrated the “Book Fes-
tival-2017” as per the instruction of Government on
1st January 2017. New books were distributed among
the students in that festival.
General Manager of Habigonj Industrial Park (HIP)
Hasan Md. Manzurul Haque, Sr. Manager Admin Mo-
hammad Ehsanul Habib and Principle of aforemen-
tioned school delivered their valuable advice to the
students and distributed books among them.
“Fresher’s Reception & Annual Sports Competition 2017”
at PRAN-RFL Public School in HIP
“Book Festival-2017” at PRAN-RFL
Public School in HIP

18
Quality ControlPRAN-Message
Efficient Technology Introduced
at MAL QC Lab
Mymensingh Agro Limited (MAL) Quality Control Lab is
using Soft Drink Analyzer which is the most efficient tech-
nology in the beverage laboratory.
Ensure Brix & GV by Soft Drinks Analyzer:
1. After production start we collect some filled bottle from
filler machine. 2. Then ensure Brix & Gas volume by
beverage analyzer. 3. At last print out Brix & Gas volume
result for document.
Graphical output of ᵒBrix & Gas Volume of CSD Prod-
ucts (Cp Cpk):
1. By measuring through Soft Drinks Analyzer we mea-
sured the °Brix and Gas Volume. 2. And input the same in
a xls. log sheet and got the Cp & Cpk (Process Capability
& Process Capaity Index).
Some important information regarding CO2 as per
Soft Drink Analyzer Manufacturer guideline:
What Consumers Want?
1. Consumers want that their favorite soft drink always
tastes the same. 2. Dissolved CO2 in beverages is a major
influencing factor in the taste perception of consumers.
3. Supply the consumer with constant quality.
Influencing Factors on CO2 Measurement
1. Equilibrium in the package. 2. Headspace to liquid ratio.
3. Altitude and atmospheric pressure. 4. Other gases in the
package. 5. Snifting. 6. Temperature. 7. Coefficients and
tables.
Influence of Coefficients and Tables
1. CO2 absorption coefficient ξ is influenced by: 2. Tem-
perature. 3. Beverage composition (sugar, acids, flavors,
…) 4. Other influences 5. (other dissolved gases, atmo-
spheric pressure …)
How to supply constant quality to the consumer?
1. Equilibrate the sample package. 2. Take the headspace
to liquid ratio into account. 3. Perform an altitude correc-
tion (if applicable). 4. Consider other dissolved gases in
the package. 5. Keep snifting influences in mind. 6.
Always measure at the same sample temperature. 7. Use
the correct coefficients and tables. 8. The consumer will
remain your faithful customer.

19
QC & New InstallationsPRAN-Message
Detox audit by kaulfland buyer has been completed at
HTL & ETP-2 from 12th February to 13th February 2017.
They uttered and inspected regarding Chemical manage-
ment system and other Environmental issues. All concern
people from different department were present on the
event.
Experts from Buyer side provided some suggestions and
recommendations on Chemical storage system and how to
recycle and re-use process.
Detox Audit at HTL & ETP-2
Agricultural Marketing Company Limited (AMCL) has
two ETP (Effluent Treatment Plants) at PRAN Factory
Ghorashal to treat all waste water which is generated
from different production lines.
ETP-1 is biologically functioned single stage process
which has been applied to treat 1000 m³ waste water per
day. Waste water source for this ETP is mainly Carbon-
ated Beverage and Non-carbonated beverage lines.
ETP-2 is biologically functioned double stage process
which has been applied to treat 600 m³ waste water per
day. Waste water source for this ETP is mainly Chana-
chur, Snacks (Chips), Confectionery line.
Before discharge, water is tested in AMCL ETP Labora-
tory. AMCL has standard QC Lab for ETP discharge
waste water test. pH, BOD, COD, DO, TDS, TSS,
O&G are tested there every day.
Effluent Treatment Plant (ETP) at PFG

20
CSR ActivitiesPRAN-Message
PIP Health Care is Unique
Example for Health Solution
PIP Handed Over the Death Benefit Check to a Worker Family
Hepatitis-B Vaccination Facility at RIP-MAL
Health care of PRAN Industrial Park (PIP) has been
giving the tremendous service for healthy life of the
employees since its inception. All employees of PIP
have health cards and free medicine cards who are
getting low salary as their position.
Medical Assistants and Nurse check health condition
of employees in every section as regular heath
check-up schedule. Besides, PIP has been organizing
awareness rising training on various communicable
diseases and STD (Sexually Transmitted Diseases) in
every month.
Mr. Alhaj Engr. Sheikh Abdul Quadir Gener-
al Manager of PRAN Industrial Park (PIP)
handed over the death benefit check to the
nominee of a worker of BBL Tost2 section
Mr, Babul Fakir on 11th February 2017. PIP
lost him in last month due to an accident.
It can be mentioned that PIP has “Welfare
Fund” which is beneficial for the workers.
A vaccination program on Hepatitis-B disease has been started at
RIP-MAL on 14th January 2017. The employees are entitled to take
this facility. The vaccine will be supplied by the British pharmaceutical
company GlaxoSmithKline (GSK).
Hepatitis-B is a serious disease caused by a virus that attacks the liver.
The virus, which is called Hepatitis-B virus (HBV), can cause lifelong
infection, cirrhosis (scarring) of the liver, liver cancer, liver failure and
death even.

21
Factory DayPRAN-Message
Banga Millers Limited (BML) celebrated the Facto-
ry Day with great enthusiasm, festivity and due
fervor at Ishwardi, Pabna on 9th February 2017.
Mohammad Shahan Shah Azad, Chief Operating
Officer (COO) of BML was present there and deliv-
ered his valuable and motivational speech to the
audiences.
There were lots of events, which entertained as well
as aware the participants. The employees of BML
participated in several types of sports such as Hari
Vanga (Local Games), Badminton, Pillow passing,
Musical Chair Game, Pulling rope etc. Apart from
the entertainment, BML introduced the new products
named “Mr. Bunny wafer” to the workers and their
children and showed Mr. Bunny clown.
Moreover, there was a delectable Raffle Draw where
1st prize was Vision Refrigerator. Additionally,
cultural program also took place where employees of
BML performed.
That pretentious program and festive environment
truly motivated employees to get involved more at
work and become loyal to the PRAN Group.
Ostentatious Celebration of
Factory Day at BML

22
Factory DayPRAN-Message
PRAN Agro Limited (PAL) & Natore Agro Limited
(NAL) celebrated the Factory Day with great enthusi-
asm and festivity on 17th February 2017. That enjoying
day was only for the workers and officials of PAL &
NAL for making a refreshing working environment.
Eleash Mridha, Managing Director of PRAN, Shaik
Sajjad Hossain, Chief Operating Officer (COO) of
PAL, Md. Mahatab Uddin, COO of PABL, Md. Hazrat
Ali, Deputy General Manager (DGM) of PAL and NAL
at factory and Tanvir Hasan, DGM of NAL jointly
inaugurated the program with national flag, colorful
PRAN flag and Factory Day flag hoisting at 9:00 AM.
Mr. Eleash Mridha addressed to all employees for moti-
vating them. Besides, other senior officials also deliv-
ered their valuable speech.
This Event continued till night and it was marked by
cultural program, games, Raffle draw and other delec-
table activities. This festive environment in this day
motivated employees to work more and it will help
PRAN to continue growth.
PAL & NAL Celebrate
the Factory Day 2017

23
EventsPRAN-Message
250 students team along with 8 teachers of Pubail
College, 270 students team with 15 teachers of Dhaka
Imperial College, 35 students team of Tourism &
Hospitality Department of University of Dhaka and
180 student team with 10 teachers of Viqarunnesa
Noon School & College were visited the Mymensingh
Agro Limited (MAL) on 15th, 16th, 17th & 18th Feb-
ruary 2017 consicutively.
Students participated in hands-on activities in
real-world environments and they gathered new expe-
rience through this visit, which will add the extra
value with their classroom learning surely.
Engr. Poresh Kanti Das, GM-MAL delivered his helpful
speech for the visitors. He discussed about the PRAN
and the activities that are carrying out in factory.
All visitors expressed their gratefulness and satisfac-
tion for helping them to visit the factory. After visiting
factory they felt that the activities and strengthen of
RIP-MAL will take PRAN in World Class Market; as
they have the Quality Products.
Students of 3 Famous Colleges of Capital
& University of Dhaka Visit RIP-MAL
Engr. Poresh kanti Das, GM-MAL, is
giving valuable speech to the students.
GM-MAL is giving award to the best
performer of cultural program.
Students are performing on the stage.
Students are visiting the factory.
Students are performing on the stage. Students are performing on the stage.
Stuednts of Dhaka Impiral College.
Students are visiting the factory. Students are visiting the factory.

24
EventsPRAN-Message
“Meet- 2017’’
A Motivational Program at PIP
PRAN Industrial Park (PIP) recently organized a motiva-
tional program “Meet- 2017’’ for all toilet cleaners of
PIP-1, & PIP-2.
General Manager of PIP Alhaj Engr. Sheikh Abdul Quadir
and Assistant General Manager of Admin Md. Bokharul
Islam Bokhari present there and distributed prizes among
the best cleaner of the factory.
Moreover, Mr. Abdul Quadir and Mr. Bokhari delivered
their valuable speech to the audiences. Then a delightful
quiz competition and an entertaining lucky draw were
organized for all presents.
Treat Dairy Milk “Run Bangladesh-Run for Happiness”
Treat Dairy Milk has completed the “Run Bangladesh-Run
for Happiness” program with a number of youth in the capital
on 27th January 2017 to discover inner peace of individuals
by running.
The Treat Dairy Milk team communicated earlier with the
people through campaigning about the program by Digital
Media. A large number of people registered within 3 days to
attend in this program. Remarkably, more than one thousand
Bangladeshi and foreign people attended that program.
The program was started at 8 AM with all energetic partici-
pants. PCL awarded some participants in different categories;
for example who became first (10 from male and 10 from
female), who became last, whose age are less & more than
others and who are very fat. Every activity was full of fun.
Everyone was highly spontaneous and left the ground with
happiness. Without any doubt Treat Dairy Milk touched the
heart of people through this remarkable program.

25
EventsPRAN-Message
Hurray Wafer Completes School Activation
Fruitfil Completes College Activation in Ctg
Fruitfil Celebrates Valentine's Day
in Capital
Hurray wafer has completed the school activation in
sylhet, Hobigonj & Mowlovibazar areas from 22 January
to 13 February 2017. The event was designed on the
modality of pay off lien "Jekhanei Hurray Shekhanei
Hurray". More than 30 thousand students from school
were enjoyed that events.
Fruitfil gum has completed
college activation in 26 colleges
of Chittagong metro & adjacent
area from 22 January to 9 Febru-
ary 2017. Around 36 thousand
participants enjoyed the events.
Fruitfil celebrated the Valentine’s Day 2017 with the
couple and visitors of Dhanmondi & Chondrima Uddan
area on the aforementioned Day. Fruitfil team set up an
imagine machine there, which was sending gift message to
the people after pressing the button. So, all were getting
different types of gifts like Flower, greetings or Fruitfil 75
pcs box etc.
It was absolutely a fun place. All enjoyed the event every
much and got the lovely taste of delicious Fruitfil.

26
EventsPRAN-Message
Buddy Wafer Pohela Falgun & Valentine Activation
“PRAN Bubble Gum Interschool Basket Ball Tournament 2017”
Hurray wafer International Mother
Language Day Activation
PRAN Confectionary Limited completed the “PRAN
Bubble Gum Inter School Basket Ball Tournament 2017”
at National Basketball Stadium in Dhanmondi, Dhaka
which was powered by Treat Dairy Milk.
Bangladesh Basketball Federation arranged this tourna-
ment from 23rd February to 25th February 2017. Top 12
boy’s teams and 08 girl’s teams of different schools of
Dhaka city participated there and St. Gregory School
(Boys) and SUNBEAM school (Girls) won the tourna-
ment.
On 21 February, Hurray wafer arranged a
competition among the kids at the national
monument Shaheed Minar beside University
of Dhaka. Kids picked a Bengali letter from
the box and mentioned a name of flower, a
country, a fruit, then received a Hurray wafer
as a gift if succeeded.
Buddy wafer arranged an event on the occasion of Pohela Falgun & 14 February in many hangout places in Dhaka.

27
EventsPRAN-Message
History of Liberation War by
PRAN Potato Cracker
Recently, PRAN Potato Cracker has sponsored a program
named “Muktir Itihash Shono”, where story of 71 Libera-
tion war was narrating to the student of 71 schools.
Through this program the students were learning history,
watching video clips of war, participating in art competi-
tion, essay writing, quiz competition, as well as enjoying
magic show, games etc. The first program took place in
BAF Shaheen School & College on 31st January 2017.
Mr. Hasanul Haque Inu, Honorable Minister of Informa-
tion & Technology and Mr. Rasel Ahmed Tuhin, Director
of President Abdul Hamid Medical College, were present
in that program.
Agricultural Marketing Company Limited (AMCL) orga-
nized two days long high-sounding Sales Representative
(SR) conference at Imperial Water Garden in Kuril biswa
road, Dhaka on 17th & 18th February 2016.
650 best performers from Sales Representatives of juice
group & drinks group attended in this program. Eleash
Mridha, Managing Director of PRAN, Engineer SK.
Waresul Habib, Chief Operating Officer of AMCL,
Shahidul Islam Bachchu, General Manager of PRAN
Distribution, Dipak Kumar Dev, Deputy General Manager
of PRAN Factory Ghorashal, Arunangshu Ghosh,, Head
of Marketing and other high officials of AMCL were pres-
ent there and delivered their valuable speech to the audi-
ences.
They discussed about Brand wise sales portfolio, Sales
development, Marketing cost vs. sales, Market coverage,
Product delivery ensure, Month to month development
and about Techniques for developing sales in market. This
discussion will help SR to work smoothly and increasing
sales from existing status.
All enjoyed a grandiose cultural program in this confer-
ence.
Best SR of Bangladesh Attend a Meeting with AMCL’s Leaders

28
EventsPRAN-Message
Agricultural Marketing Company Limited (AMCL)
completed a grandiose dealer conference with great
enthusiasm and festivity at Emmanuel’s Restaurant in
Gulshan-1, Dhaka on 11th February 2017.
350 outstanding performer dealers of AMCL from all
over the country attended in this program. Eleash
Mridha, Managing Director of PRAN, Engineer SK.
Waresul Habib, Chief Operating Officer of AMCL,
Shahidul Islam Bachchu, General Manager of PRAN
Distribution, Dipak Kumar Dev, Deputy General Man-
ager of PRAN Factory Ghorashal, Arunangshu Ghosh,
Head of Marketing and other high officials of AMCL
were present there.
They discussed about Business analysis for dealers,
High investment & high sales, Logistics development,
Marketing activities, High sales initiatives, Company
prospect about dealer and about best dealer, best sales
and best marketer. The discussion of this program
inspired the dealers; it will create positive impact in
AMCL business.
After the discussion session, all enjoyed a tremendous
cultural program.
AMCL Organizes
a Grandiose Dealer Conference

29
EventsPRAN-Message
Jhatpot Frozen Food recently has completed promo-
tional activities and sales drive at the wet market of
the capital, which was started from 24th January and
8th February 2017.
The Jhatpot team sold products directly to the con-
sumers and shared information about the products,
brand as well as quality.
PRAN Frozen Food (PFF) organized a dealer confer-
ence of Jhatpot Frozen Food at PRAN Industrial Park-2
on 5th February 2017. The purpose of this conference
was to discuss present situation and to set the future plan
of the business. Then again, they took some initiatives to
solve the existing limitations.
PFF awarded three dealers for achieving their targets
and also expanding business area. Baraka Traders,
Sylhet got the first place, whereas Mayer Doa enterprise,
Jatrabari (Dhaka) got the second, and third one is Maa
Enterprise, Motijheel (Dhaka).
All dealers were showed their fondness to do better in
future.
Promotional Activities and Sales Drive of Jhatpot in Capital
Jhatpot and Its Dealers
set the Future Business Plan

30
EventsPRAN-Message
Products Sampling Activities of NAL
NAL Participates at DPL Bangla Mela
Some Other Activities of NAL
Natore Agro Limited (NAL) recently completed some
sampling program to convert the customers to the products
of NAL. PRAN Shader Masla has been sampled at differ-
ent hotel & restaurant and the Daily Shopping outlets in
the Capital. Besides, PRAN Spice Powder has been sam-
pled at the Daily Shopping outlets to penetrate the spice
market.
Natore Agro Limited (NAL) has been partici-
pating at monthly organized DPL (Durable
Plastic Ltd) Bangla Mela at across the country
from last two months. Every Mela (fair)
continues for 2-3 days at each Zone and it has
been completed in Bogra & Moulovibazar
areas.
NAL is getting huge customer response in this
Mela it will help NAL to increase the sale.
Spice VAN Selling Project:
Natore Agro Limited (NAL) has started VAN
selling project at Dhaka city through five VANs
to reach near consumers and the number of
VANs are increasing now to enhance the proj-
ect nationally. People are receiving this oppor-
tunity spontaneously and buying the products
of NAL.

31
EventsPRAN-Message
Other Activities of NAL . . .
Spice CAR Selling Project: Natore Agro Limited
(NAL) has been selling the products to the consumers
directly to convert consumers to NAL products who
did not buy NAL products previously.
This sales drive started with one car but now it
increased to 6 cars. They are moving around the
country and selling the products with 10 special
packs & different offers.
PRAN Spice Powder at Best Buy Outlet: Natore Agro
Limited (NAL) in selling PRAN Spice Products at Best
Buy outlets. So, anyone can buy PRAN spice, PRAN mix
spice, PRAN Mustard oil, Kernel Sunflower Oil, The Chef
Macaroni, The Chef Fuska and The Chef Chips easily.
Spice Wet Market Conversion Program: It is a
special program doing by NAL to convert the
consumer at wet market. Conversion program already
done in the wet markets of Dhaka, Narayangonj,
Savar, Gazipur, Comilla, Feni, CTG, Moulovibazar,
Sylhet, Bogra, Rajshahi, etc areas.
SPICE Door to Door Campaign: In every month,
Natore Agro Limited (NAL) organizes Door to Door
program at different Zones of the country. So, consumer
can buy the products from their home with discount price
and they becoming used to with NAL products.

32
KAIZENPRAN-Message
KAIZEN of CSD Line at MAL
Increases Food Safety & Saves Time
KAIZEN at RIP-MAL
Mymensingh Agro Limited (MAL) completed a KAIZEN
work at Carbonated Soft Drinks (CSD) line by using old
materials (Except SS pipe) which saved work time and
increased food safety. The KAIZAN title was “Liquid
Glucose, Malt Compound Handling & Dosing System by
Automation”.
The problems of before system were using SS bucket to
dissolve liquid glucose, which was more time consuming
and more manpower consuming.
The new system contains an SS tank including agitator
which is helps to dissolve liquid glucose & transfer to the
finish syrup tank. This system contains a flexible pipe line
which is dedicated to transfer malt & concentrate directly
to OD finish syrup tank.
Some advantages of this KAIZEN are Handling losses &
spillage eliminated, doing accuracy achieved eliminating
human error, improved hygienic system to reduce man
hazard, minimized time for preparation of batch,
Improved food safety by reduceing cross contamination
and reduceed microbiological hazard by automatic dosing
with hot water system.
Team Members:
Benzir Mahmud, Sr. Manager, Azizul Haque, Manager,
Abu Bakar Siddque, OE, Kamal Hossain, Sr. Operator,
Enamul, Technician.
Mymensingh Agro Ltd (MAL) recently did some
KAIZEN work and saved money and time. The engineer-
ing team of MAL repair the gate valve at sidel CSD and
saved BDT 59970Tk, used bearing heater machine instead
of manually bearing setting and saved time & money, did
KAIZEN work in WS lathe machine and saved BDT
5000Tk, and replaced the main bearing of filler machine
(Bottle rinsing side) by existing technical team instead of
foreign expert and saved BDT 23964Tk.

33
TrainingPRAN-Message
Habiganj Industril Park (HIP) has completed
an Awareness Training on EMS ISO-14001:
2004 at HIP-HTL conference room in Hab-
igonj on 13th February 2017.
Production Officers, Store Personnel, HRM
Personnel and welfare staffs were attended
this training program.
Habiganj Industril Park (HIP) has completed a SWOT
Analysis through Training at PRAN Training Hall
Room in HIP Factory on 9th February 2017.
This SWOT Analysis will help PRAN to understand
the company’s strengths, weaknesses, opportunities
and threats, which will be supportive in new venture
and overcoming the weaknesses that are barriers in
launching new products.
Habiganj Industril Park (HIP) has completed a train-
ing program on “Machine Operator”, which was
followed by an evaluation test at PRAN Training Hall
Room in HIP Factory on 1st February 2017.
H. M. Manzurul Haque, General Manager of HIP was
the resource person of this training program. 87 Oper-
ators and Assistant Operators attended on that session
and all Engineers including Chief Engineer were
observed the whole session.
On that session the trainer mainly discussed about the
understanding of an Operator job, responsibilities and
behavior of a good operator, SOP, Safety, housekeep-
ing, shift handling and taking over, log out & tag out
and so on.
Training on
“Machine Operator” at HIP
Awareness Training on EMS ISO-14001: 2004 at HIP
SWOT Analysis through Training at HIP

34
PRAN-Message
Habiganj Industril Park (HIP) has completed a
training program on “Food Safety & Hygiene” for
the PRAN Admin (Canteen) Department at the
Training Hall Room on 8th February 2017.
78 canteen persons were attended there and Md.
Delower Hossain conducted this training program.
It was refreshed all canteen people concerning their
job responsibilities and also guided them how to
improve their service in different aspects.
Habigonj Industrial Park (HIP) has completed a training
program on “Safety-Chemical Handling” at PRAN
Training Hall Room in HIP on 4th February 2017.
Workers, Supervisors, Shift in Charge and employees
who are engaged with chemical handling attended on the
session.
On that session, trainer Md. Shakil, Manager of QC at
HAL, discussed about safely & how to handle chemicals,
advantages of using PPE, Chemical name tagging, uses
of COSHH rules as well as procedure to store chemicals.
Training on
“Safely-Chemical Handling” at HIP
Ttraining on “Food Safety & Hygiene” at HIP
bbbb
Mymensingh Agro Limited (MAL) recently has orga-
nized a Basic Orientation Course (BOC) among the
newly recruited workers at MAL Conference Room.
Through this program the newly joined employees learnt
about Company’s code of conduct, Job description,
health & safety issue and also the benefit & wages.
Md. Keramat Ali, SM-Admin and M. Hasibur Rahman
Khan, SAM-HRM conducted this training program.
New Employees of MAL Knew about their Factory and Rules
Training

35
Training on “Responsibilities of
Production Supervisor” at MAL
Mymensingh Agro Limited (MAL) organized
training on “Responsibilities of Production
Supervisor” at MAL Conference Room in the
factory. Engr. Poresh kanti Das, General Manag-
er of MAL conducted this training for all the
production supervisor of MAL. In this training,
concerns has earned knowledge on Company’s
code of conduct, Job description & responsibili-
ties, monitoring to subordinates, motivation,
supervision and so on.
Training on “Forklift Operation: Safety & Competency” at MAL
Mymensingh Agro Limited (MAL) recently complet-
ed training on “Forklift Operation: Safety & Compe-
tency” at MAL Conference Room in the factory.
Engr. Poresh Kanti Das, General Manager of MAL
conducted this training for Forklift operators and
Participants acquired the knowledge on basic operat-
ing systems & safety issues, speed issues, awareness
on health issue and so on.
Awareness Program on Accident Prevention at MAL
Mymensingh Agro Limited (MAL) has organized an aware-
ness program on “Accident Prevention” at MAL Conference
Room on 14th February 2017.
Abdulla Al Hossain, Deputy Manager, EHS has conducted
this awareness program.
All newly recruited operators of PACKMAT section partici-
pated in this program. Some case studies of previous acci-
dents were described with PowerPoint presentation and
video documentary. In this training, participants were able to
learn how accident may occur and how it can be prevented.

36
PRAN Factory Ghorashal (PFG) recently conducted some training programs at the factory training room which are given
below.
Orientation Program: PFG Train-
ing Department always arranges
orientation program for all new
joined staffs and workers and
describes about the company, OHS,
EHS, PPE, Food safety, contamina-
tion and company’s facilities &
rules for worker and staff.
Some Training Program at PFG
Apprenticeship Training Program:
PFG conducted apprenticeship
training program for new joined
workers. Duration of this course is
6 months. The trainings of two
batches have already been com-
pleted and certificates have also
been delivered to the participants.
Short Training: PFG arranged
some awareness program on fire
safety, earthquake, OHS etc. for
production workers and staffs.
English Speaking Class: PFG has
been continuing English Speaking
class for all production head and
2nd man of PFG.

37
Management TipsPRAN-Message
6 Qualities of a Charismatic Leader
Seema Chowdhury: We ascribe leadership to those people
who we feel can most enable us to achieve important goals or
objectives—people with these charismatic qualities:
1. They earn respect.
We develop great perceptions of those people we can count on
to help us achieve what is important to us. People who work
hard develop influence in the minds and hearts of their co-work-
ers and superiors, and they are spoken about in the most positive
way.
2. They have the halo effect.
Leaders who develop high-performing companies or depart-
ments develop what is called the “halo effect.” They are
perceived by others to be leaders who are capable of great
things. Their shortcomings are often overlooked, while their
strong points are emphasized. They become charismatic.
3. They accept themselves.
Leaders develop charisma by working on themselves. They
learn to like and accept themselves unconditionally. They do
and say the specific things that develop within them a powerful,
charismatic personality.
4. They are determined and purposeful.
When leaders set clear goals and become determined and
purposeful, backing those goals with unshakable self-confi-
dence, they develop charisma. They are enthusiastic and excited
about what they’re doing. They are totally committed to achiev-
ing something worthwhile. They radiate charisma.
5. They accept complete responsibility.
When leaders take complete responsibility and accept owner-
ship, without making excuses or blaming others, they have a
sense of control that is the foundation of charisma. They have
the kind of external image that others admire. They develop
their character by setting high standards and then disciplining
themselves to live consistently within the highest principles.
They become the kind of person who is admired and respected
everywhere. They become the kind of person who radiates
charisma to others.
6. They focus on the results.
Leaders who concentrate their energies on achieving the results
that they were hired to accomplish, the results that others expect
of them, develop the reputation for performance and achieve-
ment that inevitably leads to the perception of greater charisma.
You can develop the kind of charisma that opens doors by going
to work on yourself, consistently and persistently, and becoming
the kind of person everyone can admire and look up to. That’s
what charisma is all about.
Here are two things you can do immediately to put these
ideas into action:
1. Ask yourself every day, What is the one thing that I (and only
I) can do, that if done well, will make a real difference to my
company? Whatever your answer is, go to work on that.
2. Select the most important results you can get for your compa-
ny and make sure that you and everyone else is working on those
results every hour of every day.
Seema Chowdhury
Director PRAN-RFL Group
Email:seemakhursheed@gmail.com

38
PRAN-Message
New products of PAL & NAL
Humty Dumty & Wonder Kids are
Dancing at BD Market
PRAN Confectionary Ltd (PCL) has introduced their new quality choco-
late products Humty Dumty & Wonder Kids in Bangladesh market.
“Puzzle-toy with instruction” has been added in one side of the products
and yummy mouth watering chocolates were in another side.
It can be mentioned that PCL has been producing serve quality products
since its inception and achieved the fame in Bangladesh and in World
market.
Bar-B-Que masala
120 gm paper pack
ChocobeanToffee
20gm
PuddingAssorted
Mughal Cumin
powder 250 gm jar
Choco bean Toffee 20gm
Dinaspur special papar PRAN papar 50 gm
Papadam papar
Butter chicken 100
gm Spice paper pack
Juju Pudding Kool Pop Drinks
Choco bean Dogi Toy Toffee
New Arrivals

39
New ArrivalsPRAN-Message
New Products of PFL
Motu-Patlu Smart GiftPRAN Potato Cracker
12gm Ninja
Snacker POP PRAN Zeros
Original pink
PRAN Zeros Original
Blue
PRAN Puff Corn
Chicken Flavor 2
PRAN Potato Cracker
12gm Motu-Patlu

Pran message, 16th edition, february 2017

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