A sample case study from a wealth management company that wants to use the Practical Business Design Canvas to define improvements to their client onboarding processes.

1. Wealth management onboarding
Practical Business Design Canvas
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CANVAS DESIGNED BY: Thushan Kumaraswamy
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MISSION VISION
GOALS
OBJECTIVES
COURSES OF ACTION PROGRAMMES & PROJECTS
CUSTOMERS
KPIs
STRATEGYMODELCHANGE
METRICS
CUSTOMER JOURNEYS
PRODUCTS
PEOPLE
DATA
APPLICATIONS
CAPABILITIES PROCESSES
OPERATINGMODEL
BUSINESSMODEL
objectives are met by courses of action realised into programmes & projects KPI monitoring informs the business strategy
programmes update the larger dimensions of the business model projects update processes business model and operating model produce metrics
leads to
Provide wealth management
services to UK clients
Quickest client onboarding
amongst peers
Increase
revenue
Reduce client onboarding time to
two days by EOY 2017
Scan client ID
documents once only
and share info
Pre-fill client
information
Process analysis &
improvement
project
Client data
service project
Increase client
satisfaction Improve client
onboarding time
Private clients
Institutions
Introducers
Investment
management
Financial
planning Tax planning
Family office
Purchase
Sales
Lead management
Prospect management
Client onboarding
Query
Onboard client
Manage client
data
Front office
Client support
Party
Lead
Prospect
Client
MS Outlook
MS Dynamics CRM
Client data service
Onboarding time
Client complaints
Decrease costs
Reduce costs
Avoid costs
Maintain regulatory
compliance