1. Embedded Analytics for the ISV:
Supercharging Applications with BI

2. 2
Featured speakers
Michael Lock
VP & Principal Analyst
Aberdeen
Research findings: The impact
of embedded BI & ISV
perspectives
Farnaz Erfan
Director, Product Strategy
Birst
Birst Embedded BI Customer
Success Stories

3. EMBEDDED ANALYTICS FOR THE ISV:
SUPERCHARGING APPLICATIONS WITH BI
OCTOBER 30, 2014
Michael Lock, Vice President & Principal Analyst,
Analytics & Business Intelligence

4. TODAY’S AGENDA:
4
1. Background – analytical urgency, emerging strategy.
2. Research Methodology – Aberdeen’s data in context.
3. Key Findings – the impact of embedded BI.
4. ISV Perspectives – cloud, CRM, build vs. buy.
5. Takeaways - summary of findings & wrap-up.

5. 5
BACKGROUND
URGENCY STRATEGY
Data volume is changing
strategic thinking
Data complexity is driving
new analytical approaches
Data velocity is shortening
decision timeframes
New technologies are
emerging to empower more
users
Analytical delivery methods
continue to expand
Effective Analytics is delivering
enhanced decision speed and
business performance

6. ABERDEEN’S RESEARCH METHODOLOGY
PACE: END-USER INVESTIGATION
PRESSURES ACTIONS CAPABILITIES ENABLERS
6
!
What is causing
organizations to
think differently?
What strategies
are they using
to respond to
pressures?
Why are they
achieving greater
success?
What
technologies and
services are
enabling them to
succeed?

7. ABERDEEN MATURITY CLASS FRAMEWORK
DEFINING THE BEST-IN-CLASS
7
Selected Performance
Criteria (KPI)
Organizational Goals
Employee Performance
Bench Strength
Total
Respondents
- Top 20%
- Middle 50%
- Bottom 30%
Respondents are scored
individually across KPI
Best-in-Class
Industry
Average
Laggard

8. RESEARCH FINDINGS

9. 9
THE ISV PERSPECTIVE
TOP OBJECTIVES FOR EMBEDDED BI

10. WHERE DOES BI HAVE THE MOST IMPACT?
10
TOP APPLICATIONS EMBEDDED WITH BI

11. 11
GETTING EMBEDDED BI RIGHT
LEADERS DRIVE MEASURABLE PERFORMANCE IMPROVEMENT

12. 12
CHARACTERISTICS OF A LEADER
KEY CAPABILITIES IN PLACE

13. EXPLOITING A WIDE BI SPECTRUM
13
TOP ANALYTICAL TOOLS EMBEDDED

14. ISV PERSPECTIVES

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EMBEDDED BI TO THE FRONT LINES
CRM PROVIDERS WITH A BREADTH OF DELIVERY OPTIONS

16. 16
EMBEDDING BI IN THE CLOUD
ORGANIZATIONAL MATURITY FOR CLOUD ISVS

17. 17
BUILD VS BUY WITH EMBEDDED BI
BI “BUYERS” MORE FOCUSED ON END-USER EXPERIENCE

18. 18
PLANNING & IMPLEMENTATION
BUYERS MORE STRATEGIC, USER-DRIVEN

19. KEY TAKEAWAYS
Analytics has
evolved into a
necessity
Long-term
customer focus is
a priority for ISVs
Performance
benefits are real,
and attainable

20. THANK YOU
For more information on this and other
topics, please visit aberdeen.com
michael.lock@aberdeen.com
@MLock_Insights
www.linkedin.com/pub/michael-lock/3/a1a/582

21. Birst Embedded BI
Farnaz Erfan

22. 22
Top objectives for embedding
analytics

23. Drive a multi-billion $ business with
insights into web clickstreams
Challenges
•Analytics on massive data from 10M products, 12,000
manufacturers, 10,000 syndicating partners
•Limited resources, but frequent changes in data
Results for CBS Interactive
•Single place to analyze ad performance for 10,000 clients
•<5 minutes to aggregate 10 million web events
•<15 minutes to deploy changes to data
•<0.5 FTE to manage entire stack
•Orchestrating a successful $25M private ad network
•Growing pipeline 2.5X
23
Why Birst?
•Scalability across a large volume of data
•Multi-tenant environment for strict privacy / security
•Platform designed to move from test to prod fast
“Daily fresh information and more
frequent access to updated data has
enabled our customers make better
decisions and see the important
drivers to their business.”
Kevin Hodgkins,
Director of Software Engineering
2.5X Pipeline Growth
Data Sources
Results for CBS Interactive Customers
•10% increase on click rates for clients

24. 24
Transform to a forward-looking
application in just 3 months
Results
•Integration of analytics into Valen’s predictive analytics
platform (for Insurance providers)
•Created a prototype for market validation & deal
acceleration in 1 month
•Full product release 2 months later
•All development done with no new headcount
Why Birst?
•Appliance/on premise
•Ability to easily embed dashboards and reports
•Scalable solution
•Scalable relationship
“Birst combines the best of all BI worlds,
providing advanced visualization and
analytics with an automated backend
that transforms data, making it ready
for use.” Greg Penn,
VP of Operations
Challenges
•Increasing the value of Valen’s InsureRight Platform
through rich visualization
•Existing reports were static and traditional
•Empowering users to create and modify dashboards
Data Sources

25. 25
Improve customer satisfaction and
increase top line revenue
Results
•Customer facing analytics (embedded) – showing call
center performance: call wait times, high traffic times,
agent performance, etc.
•Identify most profitable customers & opportunities for
additional services / products to upsell / cross-sell
•Identify at risk accounts & meeting SLA goals
“I was spending up to 8 hours manually aggregating data
from our existing reporting system. The same report in
Birst was defined and takes 15 seconds.”
-Call Center Agent
Challenges
•Improve customer satisfaction by providing
customer-facing analytics
•Increase top line revenue
•Meet SLA with clients & avoid penalties
Why Birst?
•Ability to pull data from many different sources
•Print-ready reports & alerting capabilities
•Birst Visualizer enabling clients to build their own
custom reports
“As a call center manager, it was very difficult to
understand the holistic performance of my call center.
Implementing Birst allows me to view dashboards that
contain data from multiple sources. This allowed me to
find the cracks in performance and I was able to
immediately take charge and overall performance has
improved greatly.”
-Call Center Manager
Data Sources

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Selected embedded partners
Across different industries and domains
Marketing Analysts
Better target marketing
campaigns
Sales & Marketing
Increase growth by
expanding service /
e-solution footprint
Insurance Agents
Reduce claim analysis /
audit time from 3-5
days to 1 day
Supply Chain
Managers
Visibility into vendors,
suppliers, agents,
distributors, partners
Digital Ad Managers
10% increase in ad
performance and better
content mapping
Civil & Engineering
Finance Teams
Monitor usage (billing
tokens) across different
products & users
Civil & Mining
Project Managers
Better planning,
forecasting and
scheduling of
resources
HR Managers
Better visibility into
employee performance,
position turnover &
candidates quality
Business Process
Managers
Improve performance
and uncover root cause /
setbacks
Fraud & Risk
Managers
Understand and
predict customer
behavior

27. 27
Q&A

28. 28
Learn More
• Join us for a Live Demo
– Every Tuesday and Thursday
at 11:00 am PT/2:00 pm ET
– Register at birst.com/live-demo
• Download the 2013 Gartner BI
Magic Quadrant
– birst.com/gartner
• Contact us
– Email: info@birst.com
– Phone: (866) 940-1496
– Chat: www.birst.com

29. 29
Thanks