Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014

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It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.

You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/

Published in: Marketing, Technology, Design

Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014

  1. 1. Link Prospecting: Step Away From The Search Engine
  2. 2. Takeaways • Why you should step away from the search engine • Other places to find prospects • How you can do this more efficiently
  3. 3. Spend more of your time • doing things where you can make a difference • that need the personal touch, • planning, researching, delivering great campaigns, • building relationships
  4. 4. What’s wrong with search engines ?
  5. 5. not to scale sites found with advanced search queries
  6. 6. I <3 lists
  7. 7. alltop.com ebuzzing blogmetrics.org technorati.com bloglovin.com ebuzzing.co.uk blogcatalog.com konector.com dmoz.org cision.com lookbook.nu foodies100.co.uk hibs100.co.uk
  8. 8. Copy & Paste Donkey’s years & RSI
  9. 9. Alltop.com Right click headings > Select “scrape similar” > Save as google doc. Chrome Scraper Extension
  10. 10. Blogmetrics.org Scrape similar > change xpath: //div[*]/table/tbody/tr[*]/td[2]/a > scrape > save as google doc
  11. 11. More than one page?
  12. 12. No details on page?
  13. 13. OutWit Hub & Bloglovin FTW! Outwit Hub & Bloglovin Tutorial
  14. 14. Curated lists = social proof • top / best [keyword] blogs to follow 2014 • “list of [keyword] bloggers” • “top [keyword] blogs” etc…
  15. 15. Linkclump chrome extension • Hotkeys > drag > paste
  16. 16. We’re still not done with lists • Blogrolls • “list of blogs I love” and “Places I’ve been featured / interviewed / guest posted” style pages • Linkclump works well for all of these
  17. 17. I also <3 comments
  18. 18. Comments • Commenters on articles that have covered your stuff or a similar topic • Collect and review those with sites. • Linkclump or Scraper extension works on majority of formats. • Blogger.com, Disqus powered trickier
  19. 19. Disqus • Name links to disqus profile • Profiles include site & social details • And other sites they’ve commented on!
  20. 20. Blogger.com powered • name links to blogger profile or redirects to g+
  21. 21. I also <3 linkys
  22. 22. Common linky tools • misterlinky.net – linkclump does a nice job as does scraper with xpath tweaks • inlinkz.com & linkytools.com - hop through redirect. Scraper and linkclump don’t work, Outwit Hub does.
  23. 23. From an e-mail list
  24. 24. Gmail & rapportive chrome extension
  25. 25. Fullcontact Person API
  26. 26. Fullcontact API & Excel What you need: e-mail addresses, FullContact API key, the Excel Template
  27. 27. social
  28. 28. twitter
  29. 29. Followerwonk [keyword] blog > more options > “http” in URL field > download
  30. 30. Twitter chats & hashtags • #bbloggers – beauty bloggers, #fbloggers – fashion , #pbloggers – parenting, #lbloggers – lifestyle Loads more hashtags: http://blog.tweetchat.com/calendar/
  31. 31. Twitter Archiving Google Spreadsheet http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/
  32. 32. #brightonseo
  33. 33. Who’s tweeting about #brightonSEO?
  34. 34. Let’s find out more about them Top 100 Tweeters
  35. 35. Where are they?
  36. 36. What do they talk about? advertising bbc radio 1 blogging brighton business christmas east midlands facebook google infographics london manchester marketing microsoft windows music public relations ricky gervais search engine marketing seo social media software sussex twitter web analytics wordpress
  37. 37. What else did it find? MySpace 1 Occupation 50 Age 2 Other: Vimeo, Foursquare etc 50 Skype / gtalk 3 LinkedIn 53 Flickr 3 General Location 88 YouTube 8 Klout 92 Google+ 17 Bio 94 Facebook 33 Name 95 Gender 36 Photo 95 Company 50 Website 95
  38. 38. Twitter has lists too But no native way to search for them!
  39. 39. Twitter List Explorer Google Doc So we made one: • Search for lists & collect member details Will be released shortly
  40. 40. Google+
  41. 41. Google+ Communities Search “[keyword] blog” > Click on group > Scroll down to members > Click see all > Visit profiles & collect URL data
  42. 42. Facebook
  43. 43. Facebook Groups
  44. 44. Graph search
  45. 45. Events
  46. 46. Pages
  47. 47. A Problem with Facebook • 50% profiles we tested didn’t display website details anywhere! • Is email outreach the best way? • Facebook advertising to individual ids.
  48. 48. Getting their info off Facebook
  49. 49. Step 1: Scraper or Linkclump Chrome Extension Groups members page > scroll to show all members > scrape similar on last member > swap numbers with * in expath > scrape Method also works for Events & Graph search
  50. 50. Step 2: Facebook Graph API & SeoTools for Excel =JsonPathOnUrl("https://graph.facebook.com/username","id")
  51. 51. What about Pages? • Can’t get all fans, but Facesniper will get engaged ones.
  52. 52. Google news
  53. 53. Google News • If you have something topical to promote – find people who are already talking about the topic http://press.customerdevlabs.com/
  54. 54. Spy on your competitors
  55. 55. Which sites linked to a few competitors? • Moz competitive link finder & Majestic Clique Hunter Great, but based on historical data
  56. 56. Which sites linked to a few competitors? • Link intersect excel template by @mihaiaperghis • Last 6 – 12 months backlink data from ahrefs or Majesticseo.
  57. 57. What are they up to lately • Open Site Explorer Fresh links – no api yet • Majestic Seo fresh links - has api • Ahrefs - sort by date - has api
  58. 58. What are they up to lately • Monitorbacklinks.com handy if you don’t have a developer
  59. 59. What’s their best performing content? But what does best performing mean? Used to check for top linked pages.
  60. 60. What’s their best performing content? Now find social performance more helpful
  61. 61. Reverse engineer badges
  62. 62. Bloggers love badges • Check where they link to • Pull a link report & review • Ongoing: monitor fresh links
  63. 63. Spy on similar themed assets
  64. 64. Find similar themed stuff & borrow their success • Buzzsumo again
  65. 65. Look for similar themed infographics* • Paddy Moogan’s infographic search engine *yes even if you’re not doing an infographic
  66. 66. Look for similar themed infographics* *yes even if you’re not doing an infographic • Search on visual.ly
  67. 67. Find who linked Use backlink tools to all of its URLs
  68. 68. Find who linked • reverse image search to find some the tools missed
  69. 69. Before I go…
  70. 70. Remember • Not about spamming people • It’s about being more efficient • Spend less time collecting and more validating and on the stuff you shouldn't outsource or automate.
  71. 71. Thanks! Find links to all tools, files, templates and tutorials at http//www.webdurance.co.uk/brightonseo- slides/ Find me on twitter @carolynlyn

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