Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014
It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
• Commenters on articles that have covered your
stuff or a similar topic
• Collect and review those with sites.
• Linkclump or Scraper extension works on
majority of formats.
• Blogger.com, Disqus powered trickier
• Name links to disqus
• Profiles include site &
• And other sites
• name links to blogger profile or redirects to g+
Common linky tools
• misterlinky.net – linkclump does a nice job as
does scraper with xpath tweaks
• inlinkz.com & linkytools.com - hop through
redirect. Scraper and linkclump don’t work,
Outwit Hub does.
What do they talk about?
advertising bbc radio 1 blogging brighton
business christmas east midlands facebook google
infographics london manchester marketing microsoft
windows music public relations ricky gervais search
engine marketing seo social
media software sussex twitter web analytics wordpress
What else did it find?
MySpace 1 Occupation 50
Foursquare etc 50
Skype / gtalk 3 LinkedIn 53
Flickr 3 General Location 88
YouTube 8 Klout 92
Google+ 17 Bio 94
Facebook 33 Name 95
Gender 36 Photo 95
Company 50 Website 95
Twitter has lists too
But no native way to search for them!
Twitter List Explorer Google Doc
So we made one:
• Search for lists & collect member details
Will be released shortly
Step 1: Scraper or Linkclump Chrome Extension
Groups members page > scroll to show all members > scrape
similar on last member > swap numbers with * in expath >
Method also works for
Events & Graph search
Step 2: Facebook Graph API & SeoTools for Excel
What about Pages?
• Can’t get all fans, but Facesniper will get engaged ones.