Presentation at University of Geneva - 19 October 2016
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A presentation on strategy and marketing covering lessons learnt from my work at Temenos and before
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Presentation at University of Geneva - 19 October 2016
- 1. Ben Robinson October 2016 Presentation at University of Geneva @robinsonbenp
- 2. To cover My career to date Lessons from Temenos Marketing Lions vs Unicorns Strategy & Innovation Balance Sheet Myth
- 3. My career
- 5. Permanent career campaigns Individual superstarsHierarchies and teams Infrequent job hunting My career Careers managed by the individual A series of gigs Individual skills Careers management by the organization A stable career path Organizational systems Shift from company to individual Shift from company to individual The end of competitive advantage - Rita Gunther McGrath
- 6. Permanent career campaigns Individual superstars My career Careers managed by the individual A series of gigs Individual skills Powers have moved from company to individual Keep learning Broaden CV Network Fixed costs Income sources Travel
- 8. Lessons from Temenos Global from Day 1
- 9. Lessons from Temenos Packaged software Services
- 10. Lessons from Temenos A clear sense of purpose
- 11. Strategy Constant innovation Fast, devolved budgets Cannibalisation Healthy Disengagement Network effects
- 13. Strategy & Innovation Customer Creation Company Building Customer Discovery Customer Validation STOP STOP STOP The Pivot
- 14. No customer feedback; No solution delivered Innovation Earliest testable Earliest usable Earliest loveable Defects likely to occur Not loveable first time Takes too long to solve problem
- 15. Strategy Scale Potential market share Businesses driven by economies of scale Businesses driven by increasing returns
- 16. Marketing 1900 1950 2008 NEEDS WANTS ENGAGEMENT
- 17. Marketing What information consumes is rather obvious. It consumes the attention of its recipients. Herbert A. Simon Hence, a wealth of information creates a poverty of attention.
- 18. Marketing BRAND INDIVIDUAL MARKETING Unless your advertising contains a big idea, it will pass like a ship in the night. David Ogilvy
- 19. Marketing
- 20. Marketing
- 21. The Small Balance Sheet Myth
- 22. Balance Sheet Myth Tom Goodwin
- 26. Balance Sheet Myth [Image: Flickr user OnInnovation]
- 28. Lions, not unicorns $1.3t $480b Value of the Top 3 Internet companies $72b $17b
- 29. Lions, not unicorns #101 / $350b #52 / $238b Distribution of unicorns and valuation #19 / $36b #4 / $5b
- 30. Lions, not unicorns 691 773 477 599 814 705 957 712 758 848 1,457 1,547 2,063 6,005 2,609 4,185 3,787 8,306 7,181 4,401 5,599 132 140 107 117 142 179 165 186 208 195 242 247 260 270 277 330 316 353 344 340 426 0 50 100 150 200 250 300 350 400 450 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 Fintech Funding Funding (FinTech) Deals (FinTech) USDm