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Pr & communication plan for rashidabad

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Pr & communication plan for rashidabad

  1. 1. PR & COMMUNICATION PLAN FOR RASHIDABAD SUBMITTED BY: TEAMREDSOUL WWW.TEAMREDSOUL.COM
  2. 2. TABLE OF CONTENTS • OVERVIEW • OBJECTIVE • TARGET MARKET • STRATEGY • OUR TARGET • THE CAMPAIGN • EXECUTION ROUTE • SUMMARY WWW.TEAMREDSOUL.COM
  3. 3. EXPERIENCE THE SENSE OF HUMANITY RASHIDABAD OVERVIEW WWW.TEAMREDSOUL.COM
  4. 4. Experience The Sense of Humanity should be the tagline if you ever had a visit to RASHIDABAD, all the civilization you need. Based on what we have observe, while visiting RASHIDABAD, we will discuss how to maximize the resources and how to create awareness among the people in next few slides. In-short we will try to create a platform from where we can not only create awareness among the people that what is the project all about but also we will make their mind to do so. WWW.TEAMREDSOUL.COM
  5. 5. OBJECTIVE • TO CREATE MAXIMUM AWARENESS AMONG THE TARGET AUDIENCE/MARKET ABOUT THE PROJECT. • TO COLLECT MAXIMUM FUNDS THORUGH MULTIPLE MEDIUMS. • RE-IMAGING THE RMWO. WWW.TEAMREDSOUL.COM
  6. 6. TARGET MARKET • A+ PROFILE CATEGORY INDIVIDUALS • OVERSEAS PAKSTANI • CORPORATES & ORGANIZATIONS WWW.TEAMREDSOUL.COM 25 % 75 % FEMALES MALES
  7. 7. PR – ENDORSEMENT STRATEGY WWW.TEAMREDSOUL.COM
  8. 8. WWW.TEAMREDSOUL.COM Through PR & Endorsement Reach the target audience Electronic/ print media/DIGITAL MEDIA Infomercial/ documentary/fund raising events Awareness Hope Fund Raising
  9. 9. “IN ORDER TO SUCCEED, WE MUST FIRST BELIEVE THAT WE CAN.” THE TARGET As per our strategy and objective we are going to hit the target of about, 300 Million
  10. 10. GIVE YOUR SHARE TO SHOW YOU CARE! THE CAMPAIGN We will launch a campaign by the name “ GIVE YOUR SHARE TO SHOW YOU CARE” which will cover many aspects to attain the desired objective.
  11. 11. EXECUTION ROUTE GIVE YOUR SHARE TO SHOW YOU CARE WWW.TEAMREDSOUL.COM
  12. 12. OUR CAMPAIGN WILL BE DIVIDED INTO TWO PHASES: PHASE I - PR & PROMOTION • Re- Imaging • Awareness program • Branding & Hype • Advertisement PHASE II - FUND RAISING • Telethon • Cricket match • Cellular & Sales Donation campaign • Corporate visits • Educational institute's visits • Infomercials
  13. 13. PHASE I – PR & PROMOTION EXECUTION ROUTE WWW.TEAMREDSOUL.COM
  14. 14. RE - IMAGING • At first we will change the interface of the Website, Social Media, and Video Blog. (designs will be shared once the idea is locked) • We will not only change the interface of website as per the requirement but will also make it more detailed by adding a video and user’s blog. Phase I – PR & PROMOTION
  15. 15. AWARENESS PROGRAM • Documentary (duration 20 min) covering all aspects from the very beginning like the foundations of RMWO, its cause, its mission, its philosophy, the present & future projects, brief about the whole projects & the dynamics of RMWO thought. This documentary will be published on social media, website and will also be used for fund raising which we will discuss in next few slides. • A paid campaign for the social media like FACEBOOK, LINKEDIN & TWIITER Phase I – PR & PROMOTION
  16. 16. BRANDING & HYPE • During our visit to RASHIDABAD we noticed few things and one of them is lack of BRANDING ELEMENT… • We suggest to Branded MILESTONES from CHANNEL to MIRPUR KHAS ROAD on both sides of the road. • Moreover the round about or bypass to mirpur khas can be renamed & rebuilt as for RASHIDABAD CHOWRANGI. Phase I – PR & PROMOTION RMWO
  17. 17. ADVERTISEMENT • Appearance at different TV Channels on morning shows & Talk shows. • Advertisement/press releases in A+ English news i.e. Dawn, The news & Express tribune. • Web banners on different educational, travel & news websites. Phase I – PR & PROMOTION
  18. 18. PHASE II – FUND RAISING EXECUTION ROUTE WWW.TEAMREDSOUL.COM
  19. 19. TELETHON • A telethon Campaign on leading TV Channel for fund raising with celebrity endorsement for a day. A telethon (a portmanteau of "television" and "marathon") is a televised fundraising event that lasts many hours or even days, the purpose of which is to raise money for a charitable, political or other purportedly worthy cause. Phase II – FUND RAISING
  20. 20. CRICKET MATCH • A cricket match of celebrities vs x cricket stars can be arranged to raised the funds. • Funds can be generated through ticketing and corporate branding. Here we will get double advantage. due to celebrities & Stars media & Brand will automatically be attracted and further more we can generate funds as well. Phase II – FUND RAISING
  21. 21. CELLULAR & SALES DONATION CAMPAIGN • We can tie up with the cellular & FMCG companies like telenor , mobilink, Tapal, Surfexcel & etc. to start a campaign in collabration with RMWO. • In this campaign people will buy any product and on their sale RS.1 will be donated to RMWO account. Phase II – FUND RAISING
  22. 22. CORPORATE VISITS • In collaboration with the PR-agencies we can tie up RASHIDABAD tour for different corporate so that they can visit the projects and where they will receive a detailed brief about the project in the form of visit, literature and most important through Documentary Film. • We can generate funds from various corporate visits as one of their CSR activity or campaign. Phase II – FUND RAISING
  23. 23. EDUCATIONAL INSTITUTE VISITS • we can tie up RASHIDABAD tour for different educational institutes so that they can visit the projects and where they will receive a detailed brief about the project in the form of visit, literature and most important through Documentary Film. • We can generate funds from various institutes and also from the students as for building better homeland. Phase II – FUND RAISING
  24. 24. INFOMERCIALS • Infomercials with high frequency for about 15 days at various news channels. Phase II – FUND RAISING
  25. 25. SPECTACULAR ACHIEVEMENT IS ALWAYS PRECEDED BY SPECTACULAR PREPARATION. SUMMARY As per the our objectives, Strategy & Campaign we believe we can nearly hit the mark of our target as we are going aggressively using all possible mediums. We are not only creating awareness among the people but also we are making up there minds to do so as not all but many of them are our target in present and as well as in future. Moreover through this campaign we can not only generate funds but we are also teaching the audience where to spend wisely for the sake of humanity.
  26. 26. Suite # 604 Anum Classic, Shahrah - e - Faisal Karachi, Pakistan-75400 contact@teamredsoul.com

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  • velasss

    Jun. 30, 2015
  • daniduba21

    Aug. 19, 2015

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