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Digital Marketing Integrated Strategies

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For an effective Digital Marketing Plan an intergrated approach which takes in multi channels will deliver the best results

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Digital Marketing Integrated Strategies

  1. 1. Integrated Strategies<br />Maximize Your On-Line Opportunities<br />
  2. 2. What is an Integrated Strategy<br />An Integrated strategy is a strategic approach of using multiple channels to drive and or influence traffic / people<br /> This can be both online & offline<br />
  3. 3. Marketing Channel Options<br />Print<br />TV<br />Magazine<br />Radio<br />
  4. 4. Key Words to Leverage<br />RELEVANCE<br />&INFLUENCE<br />
  5. 5. What Does this Mean!<br />What Drives Search Engines<br />Relevance<br />Paid Advertising<br />What drives Social Media<br />Relevance and Influence<br />Paid Advertising<br />
  6. 6. Potential Integrated View<br />PPC<br />Off-Line<br />SEO<br />Email<br />Social Media<br />
  7. 7. Getting Your Message Right!<br />Without split ad testing and multivariable testing you are just guessing what works or what doesn’t work.<br />Most companies can’t get their internal messages right, so how can they get their Client communications right!<br />TEST, TEST, TEST Measure and Modify!<br />
  8. 8. Engage Your Audience<br /> with<br />Well Written Headlines<br />WOW<br />Relates<br />To them<br />engage<br />create<br />action<br />calls<br />to<br />
  9. 9. Know What To Track & Measure<br />Analytics are only valuable if you know what to track and the importance or impact of that measurement!<br />
  10. 10. WORLDS TOUGHEST JOB!<br />Marketing Manager<br /> or<br />Marketing Director<br />
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  12. 12. Landing PG – Adult Halloween Costumes<br />
  13. 13. Landing Pg – Sexy Adult Halloween Costumes<br />
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  17. 17. Results<br />3 Week ROI<br />PPC CTR average over 6 weeks 14.1%<br />800+ people to site per day<br />40% was referral traffic, using FaceBook & Yahoo Answers<br />Bundled & Tested PPC & SMO strategies<br />6 weeks since going LIVE!<br />$87,376.43 Revenue<br />
  18. 18. Pres-Launch Landing Page<br />
  19. 19. Micro Site<br />
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  29. 29. Questions!<br />

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