This document discusses subliminal messages and stimuli. It defines subliminal messages as messages that influence or affect someone on a subconscious level without being consciously aware of them. Subliminal stimuli are exterior factors that are strong enough to trigger neurons in the brain but not strong enough for the conscious mind to detect. Common types of subliminal messages discussed include audio tapes, back masking, silent messages, and visual images. The document also explores how brands now appeal to all 5 senses with "subliminal actions" and questions where to draw the line between transparency and subliminal brand communication.
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This Subliminal Images PowerPoint was created as part of a High School Comm (communications) skills curriculum. It has some rather suggestive photos and is intended for mature audiences.
Subliminal Messages in Advertising.
Different hidden messages that have been used in Logos, Movies and Music.
The use of Subliminal Messages to build up your Brand.
Posthumanism and not knowing in psychoanalytic thinkingJakob Pedersen
Presentation title: And what you do not know is the only thing you know; some thoughts on psychoanalytic theory
Presented by Lindsey Nicholls, Brunel University for the NRF Posthumanism Project, University of the Western Cape, South Africa - 21 May 2015
The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Bec...Luca Penati
Inspired by our Global CEO, Chris Graves, at Ogilvy PR we have been following closely how certain advances in neuroscience are translating into the discipline of public relations and communications.
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a short introduction to the Nacirema (American spelled backwards) for my Introduction to Cultural Anthropology class (uses several slides from my Personal Democracy Forum talk)
50 Psychology Classics: How many do you know?Jen Runkle
Sometimes we forget the basics in the field of psychology. This overviews the 50 classics - from William James in 1890 to Malcolm Gladwell's Blink. Take a tour through and see how many you remember from your intro to psych class and how many you can apply at work.
10 Hidden Keys To Team, Time, and Serving Other - PAR Vision Week 2018Tim Miles
One day, you’re an award-winning communications professional who decides to quit a high-paying, benefit-rich job to start your own company. Three weeks later, your wife tells you your 13-month-old son has autism, and you start a ten-year journey that teaches you pretty much everything you ever thought you knew about communication was wrong …
Join Tim Miles as he teaches you the true principles of powerful communication. He was given ten blessings from God, His Son, and the beautiful boy who looks at the world a little differently.
Uplifting, educational, heartwarming and funny, this presentation will open your heart as well as your mind.
Discusses the psychoanalytical implications of Freud's ideas on Hoffmann's Sandman, along with its dominant themes and motifs. It also offers a criticism of Freudian ideas along with the popularity of Neo-Freudianism. Moreover, it also explains the importance of the symbolism of eyes.
I stand at the crossroads of design and creativity. I am not a natural synesthete, but it's my job to form new interaction patterns, metaphors, and ways of design thinking. When I approach design synesthetically, even associationally, it opens up wider design opportunities and modes of thought for me. And this led me to Synesign, the intersection of synesthesia + design.
Thinking about Thought - Theories of Brain Mind Consciusness - Part 6. Consciousness, Self, Free Will I keep updating these slides at http://www.scaruffi.com/ucb.html
Computer, Consciousness, Creativity
By Susan Greenfield
Talk presented at the 19th International Interdisciplinary Seminar
What differentiates human persons from animals and machines? Netherhall House, London, 5-1-2017
Baroness Susan Greenfield CBE, is a British scientist, writer, broadcaster and member of the House of Lords. Specialising in the physiology of the brain, Susan researches the impact of 21st century technologies on the mind, how the brain generates consciousness and novel approaches to neurodegenerative diseases such as Alzheimer's and Parkinson's. Susan has written a range of non-specialist books on issues relating to the mind and brain for the general reader. She appears regularly on radio and television and frequently gives talks to the public and private sector.
This presentation was given to a university class on Latino Culture and Religion. The professor wanted me to provide the students with input on how to write a film review. I started by showing trailers for several Latino-themed films such as The Milagro Beanfield War, From Prada to Nada, Mi Familia/My Family, Voces inocentes/Innocent Voices, Fools Rush In, They Killed Sister Dorothy, At Play in the Fields of the Lord, The Burning Season, A Better Life
1. Today’s Transparent
Subliminal
PhD. Att. Oana BARBU
West University of Timisoara
2. Whatis a subliminal
message?
◦ "sub" = below
◦ "liminal" refers to the "limen" or "threshold" of
conscious awareness
subliminal-messages are messages that you’re
not consciously aware of, but are still able to
influence or affect you on a subconscious level.
3. Subliminal stimuli
◦ Exterior factors you cannot control
◦ strong enough to trigger a neuron in your
brain, but not strong enough for your mind to
be able to detect or identify the message
consciously
◦ They affect the most intimate level
5. Subliminal stimuli we cannot
overpass
◦ Primary instincts
Sigmund Freud: hunger, fear and sex
◦ Archetypes
If somebody rescues the princess he is a hero
◦ Socio-cultural symbols
The cross stands for?
◦ divinity
◦ cardinal points
◦ division of the world into four elements
◦ Life
◦ the union of the concepts of divinity, the vertical
line, and the world, the horizontal line (Koch, 1955)
6.
7. Subliminal stimuli we cannot
overpass
◦ Prejudices
8. Subliminal stimuli we cannot
overpass
◦ Memory stimuli
◦ 1909 Marcel Proust writes his famous work In
Search of Lost Time
◦ Gains its popularly for the notion of involuntary
memory
◦ "episode of the madeleine".
9. Subliminal stimuli we cannot
overpass
◦ Rituals
Corona beer
a time-honored Mexican custom?
NO!
10. Subliminal stimuli we cannot
overpass
◦ Emotions
we are all emotional human beings!
11. Types of subliminal messages
Subliminal audio tapes
◦ The most common and well-known form of subliminal
messages
◦ verbal affirmations are recorded at a lower level (in other
words, very softly), and mixed with a much louder
"foreground“
bubbling stream,
rain-drops,
Wind or wave sounds
other easy-listening sounds
◦ Associated with therapeutic and motivational purposes
12. Types of subliminal messages
Back masking
◦ messages that are played backwards such that
it’s impossible for the conscious mind to
understand anything.
◦ During the 1970s, media reports raised a series
of concerns of its impact on listeners, stating
that satanic messages were calling its listeners
to commit suicide, murder, abuse drugs, or
engage in sex—which were all rising at the
time
13. Types of subliminal messages
◦ Silent Subliminal
◦ either a very high frequency message or a very
low frequency one,
◦ inaudible to humans.
14. Visual subliminal messages
Most famous subliminal experiment:
In 1957, James Vicary conducted an experiment at a movie
theater in Fort Lee, New Jersey.
Vicary placed a tachistoscope (a device which flashes a
series of images rapidly onto a screen) in the movie projection
room.
During the screening of the movie "Picnic", he flashed rapidly
several messages ("Drink Coca-Cola" and "Hungry? Eat
Popcorn") on the movie screen every five seconds.
He claimed that the results showed that Coca-Cola sales
increased by 18.1%, while popcorn purchases jumped by a
significant 57.8%.
22. Smell
◦ New car odor
◦ Barkley’s Bank
◦ Singapore Airlines
23. Taste
Taste of Christmas
◦ cinnamon yogurt
Provoking a taste through visual images
◦ how does the summer taste?
24. Hearing sounds
◦ Music tempo
◦ Nature sounds in supermarkets at the grocery
rayon
◦ Catchy sounds (Nokia sound, Intel inside
sound)
25. Touch
◦ Toys that have a “try me” button
◦ The tinier and lighter the digital camera or tape
recorder is, the more cutting-edge the
technology inside it must be, right?
26. Brand Sense - Martin Lindstom
Uniqueness
Memorabilia
engagement
Differentiate
Builds trust
27. But is it a transparent engagement?
Where is the line between
transparency and subliminal in brand
communication?
How can you outlaw something that is
not consciously visible and it’s highly
interpretable?
◦ The moment you realize the subliminal
message through your senses, it’s not
subliminal anymore!