Ppt on rural marketing strategies
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This document discusses positioning strategies for marketing fans, pressure cookers, bicycles, and sachets of shampoo in rural Indian markets. It notes that rural markets account for half of sales in various product categories. To be successful in rural markets, companies must address challenges of availability, affordability, acceptability, and awareness. The strategies proposed for each product focus on customizing aspects like price, promotion, and communication to suit rural customers' preferences for low prices, small sample sizes, and an understanding of quality.
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This is a presentation on rural marketing covering all the relevant areas like its characteristics, potential, challenges and strategies.
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rural products
The document summarizes the rural market in India and provides details about marketing a new herbal shampoo brand called "Super Shampoo" in rural areas. It notes that the rural market is expected to double in size compared to urban India. It then discusses rural marketing challenges like low income and literacy. It proposes targeting women aged 18-50 in South India with an affordable shikakai-based shampoo promoted through channels like Haats, kirana stores, and self-help groups.
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I am glad to share my views on Rural Marketing and it’s opportunities and challenges.
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Scopeofruralmarketinginfmcgindustries 141207040830-conversion-gate01
This document is a report on the scope of rural marketing for fast-moving consumer goods (FMCG) industries in India. It includes an introduction, objectives, research methodology, analysis of the rural market environment, changing face of FMCG marketing in rural sectors, advertising in rural sectors, strategies adopted by different FMCG companies, problems in rural marketing, opportunities and challenges. The report finds that the rural market in India is large and growing rapidly due to increasing incomes and exposure to modern products and lifestyles. Many FMCG products are well established in rural areas and rural consumption accounts for a larger share than urban areas for some products. FMCG companies are adopting various strategies to tap into the rural market potential in India.
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Hi friends this is Ravi. I am pursuing my MBA in P.B.SIDDHARTHA,Vijayawada.I am very interested about rural marketing because it is the place where companies have high opportunities for their growth.so friends i have done a small case study and i prepared this with some of my ideas.please guide me with your valuable suggestions. thanking you...... --Ravi
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The document discusses the 4 Ps of the rural marketing mix - product, price, place, and promotion. It provides examples of how companies have tailored each aspect of the marketing mix to better target rural consumers with more affordable and accessible products, competitive pricing, expanded distribution networks, and promotion strategies that increase awareness in rural areas through various media vehicles.
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Ppt on rural marketing strategies
- 1. POSITIONING STRATEGY USING FOR THE FOLLOWING PRODUCTS IN INDIAN RURAL MARKET FAN PRESSURE COOKER BICYCLE SACHET OF SHAMPOO BY SUKANYA DEVI P.S. S2 MBA,AVISHKAR MACFAST
- 2. GENERAL RURAL SCENARIO To identify the potential markets of application offers various procedures such as prioritizing districts according to the required parameters or assigning the pre decided list of places to be covered for further analysis . Thus making selection process is flexible . These procedures as a result provide user with identified potential market on the basis of desired parameter
- 3. To expand the market by tapping the country side , more companies are foraging in to India’s rural markets. The Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore. Rural India has a large consuming class with 41% of India’s middle class and 58% of total disposable income. The rural markets accounts for half the total market for TV sets , pressure cooker , bicycle , washing soap ,tea , salt and tooth powder.
- 4. APPROACHES TO RURAL MARKETING The rural market may be allowing but it is not without its problem. Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners , acute dependence on the vagaries of monsoon; seasonal consumption linked to harvests and festival and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media.
- 5. There are four challenges have to meet in the rural marketing RURAL MARKETING CHALLENGES AVAILABILITY AFFORDABILIT Y ACCEPTABILITY AWARENESS
- 6. PRESSURE COOKER In Indian rural market we can market this Type of products with some strategies. At first reduce the price of the product and then give an idea about this particular commodity. Do an analysis among the customers and know their taste and according to that taste convince the importance of product.
- 7. FAN fF Fan is one of the important electronic equipm- ent needed for the daily life. For the marketing of this type of product in the Indian rural market , we have to give the seasonal importance of Products with its quality and the price with consumers income(i.e. reasonable Price) Make maximum customer satisfaction. Mainly promote the product with its price. Rural people are mainly attracted with the price of the commodity.
- 8. BICYCLE We know that Indian rural people are mainly low earning people . They don’t know the importance and quality of the products. When they purchase a product they only considering the price of that particular commodity So that they don’t bothered about the quality of that particular commodity. At first we have to make an idea about the importance of quality of a and do promotional activities according to that
- 9. SACHET OF SHAMPOO In Indian rural market shampoo or this type of any other product in sample packet is convenient for the customers. Because they only considering the price of the product not the quality and quantity With the usage of price strategy we can make the marketing of these type of products.
- 10. RURAL MARKETING STRATEGIES RURAL MARKETING STRATEGIES Customize the communication Customize the price Customize the store operations Customize merchandize Customize promotion