- IDEA Cellular is part of Aditya Birla Group and is India's third largest mobile operator with over 165 million subscribers. - Its main competitors are Airtel, Vodafone, Reliance Communications, Aircel, and BSNL. - The objectives of the study were to find new market opportunities, promote IDEA's Vtop SIM cards to retailers, and determine satisfaction of new retailers.

1. Under the Guidance of
Dr. M. Pachayappan
Assistant Professor
International Business
School Of Management.
Presented By
Sunny Kumar
MBA (IIND YEAR)
INTERNATIONAL BUSINESS
15382061

2. COMPANY INTRODUCTION
 IDEA CELLULAR is a part of the ADITYA BIRLA GROUP, India’s first truly
multinational corporation.
 IDEA Cellular is a leading GSM mobile service operator with pan India licenses.
 Registered Office is in Mumbai, Maharashtra.
 It is a publicly listed company, having listed on BSE and NSE in March 2007.
 India’s 3rd largest mobile operator in the India with over 165 million
subscribers
 It operates in 36 countries, and is anchored by more than 120,000 employees
belonging to 42 nationalities.

3. COMPETITORS
Airtel continues to lead the Indian mobile operator market with 24.22%.
Vodafone, which retains the second position, has 19.16%.
Idea Cellular on third position with 17.01% share in the Indian Market
Reliance Communications on forth position with 9.93% share
Aircel on fifth position with 9.93%
BSNL’s share was 8.26% and it is on sixth position in the market

4. OBJECTIVE
To find the Potential Markets in Uncovered lane, where there is no retail outlet,
for increasing the Revenue & Market share of the company.
To explain the benefits of Vtop Idea Sim and influence the retailer to purchase
the Idea Cellular Vtop Sim.
To determine the satisfaction of newly acquired retailers.

5. RESEARCH METHODOLOGY
 Types of Research : Descriptive
 Types of Sampling : Convenient Sampling
 Sample Size : 101 (From Patna District, Bihar)
 Source of data:
• Primary Data
 questionnaire.
• Secondary Data
 Internal Company record, Website, Text Book, Magazine etc.
 Statistical Tools : Percentage Analysis, Anova & t-Test

6. Hypothesis
Hypothesis-1
• Ho: Satisfaction of the existing retailer does not varies with recharging
method.
• H1 : Satisfaction of the existing retailer does varies with recharging
method.
Hypothesis-2
• Ho: location of the outlets have no impact on the satisfaction of newly
added retailer.
• H1: location of the outlets have impact on the satisfaction of newly added
retailer .

7. ANALYSING AND INTERPRETATION
53%
14%
3%
3%
4% 1%
Reason Of No Recharge
No/less knowledge about
procedures
Low margin
Not Interested
Less Consumer/No Idea
Market
DSE Behaviour
Low Distribution
This chart shows that why retailer does not
do Recharge of Idea Cellular. While doing my
project I found that 53% retailer was
Interested to business with Idea Cellular but
they don’t know the Procedures.
3%
10%
53%
27%
7%
Network of Idea
Very Bad
Bad
Neither Good nor Bad
Good
Very Good
This graph shows that the Network quality
of Idea Cellular. By this data it signifies that
the company has to improve the network.

8. ANALYSING AND INTERPRETATION
55%
6%
24%
15%
Customer Care Service
Satisfied
Dissatisfied
Highly dissatisfied
Highly Satisfied
Netural
This chart shows that how much distributer or
DSE is concern about your problems. If you
need any technical support in terms of
Recharge, Activating Sim, Document
Verification
72%
4%
6%
18%
Ease of Uses
Satisfied
Dissatisfied
Higly Satisfied
Higly Dissatisfied
Netural
This Chart shows that Easiness of using Idea
Vtop sim while Recharging. This plays the
important role while choosing network for
business prospective.

9. ANALYSING AND INTERPRETATION
23%
50%
7%
20%
Expectation From Idea
Good Network
Good Quality of
Service( Data &
Voice)
Low Service charge
Availablity
45%
6%
40%
9%
Incentive ( New Retailer)
Satisfied
Disstisfied
Highly Disstisfied
Highly Satisfied
Netural
This chart shows that 85 %retailers are
Satisfied and 15% are dissatisfied with
Incentives.
This chart shows the expectation of customers
from services provided by idea.

10. Testing of Hypothesis-1
So, Satisfaction of the existing retailer varies with recharging method.

11. Testing of Hypothesis-2
So, location of the outlets have no impact on the satisfaction of newly added
retailer.

12. Total Business developed
No of retailers visited 101
No of retailers recharged idea
services
30
No of retailers do not
recharged idea services
71
Business developed ( out of
71)
54
% conversion 76%

13. FINDINGS & CONCLUSION
Finding :
• Most of the people in uncovered area does not know the Procedures.
• Idea is lacking behind the network compare to others player
• Services of idea is same for semi-urban & urban retailers.
• While choosing the service of idea for business, retailers are much concern about the
Incentive.
• Ease of uses helps the organisation to increase the retailers.
Conclusion : There is a high potential for idea to grow in urban & suburban reason of Bihar.
By providing the good incentives and services to retailers , idea can increase its market share
in Bihar and can become the number one telecom company in Bihar.

14.  Better to give more profit incentives & good customer care service to retailers.
 Focus should be on retaining the existing retailers.
AS per retailers feedback 53% says the network of idea is neither good nor bad in their
area. So idea should try to improve the network connectivity in those areas.
Suggestions