Kadam is a new waterproof and durable footwear designed for farmers. It aims to address the lack of appropriate footwear for farmers who work long hours in extreme conditions like flooding and need footwear that is comfortable, long-lasting and protects their feet. The product will target villages with populations over 5,000 people across states like Uttar Pradesh where farmers could benefit most from its features. It will be priced affordably at Rs. 250-300 through mass production and a distribution network of rural retailers and salespeople to ensure availability in priority villages. Promotional activities will include demonstrations to educate farmers on the product's benefits and generate trial.