Idea Cellular Ltd. is a telecommunications company founded in 1995 that is headquartered in Mumbai, India. It is 49.05% owned by the Aditya Birla Group and provides mobile telephony, wireless broadband, and mobile phones. Idea aims to delight customers, deliver value to stakeholders, and become a top 200 company globally by 2015 with $65 billion in revenue and $10 billion in EBITDA. It has over 6,000 employees and services customers across India through 4,500 exclusive outlets and 7,000 call center seats.

1. IDEA
AN IDEA CAN CHANGE YOUR LIFE!!!
1

2. Presented by:-
Ibu
Kher
2

3. ABOUT IDEA:LOGO
IDEA CELLULAR LTD.
TYPE:- PUBLIC
INDUSTRY:- TELECOMMUNICATION
FOUNDED:- IN 1995
HEADQUARTERS:- SANTACRUZ EAST,
MUMBAI
OWNERS:- NAKKA NAKKI
3

4. PARENTS:- ADITYA BIRLA GROUP (49.05%)
AXIATA GROUP BERHAD (19.96%)
PROVIDENCE EQUITY (10.6%)
PRODUCTS:-MOBILE TELEPHONY,
WIRELESS BROADBAND,
MOBILE PHONES.
ASSETS:- ₹23,072.72 CRORE (2012)
REVENUE:- ₹ 193604.82 Million (2012)
EMPLOYEES:- 6,481 (2010)
WEBSITE:- www.ideacellular.com
4

5. BRAND AMBASSADOR
5

6. Founders of idea
Mr. G. D.
BIRLA
MR. ADITYA
BIRLA
6

7. KEY PEOPLES
Mr. Kumar Mangalam Birla
(Chairman)
Smt.Rajashree Birla
Mr. Himanshu Kapania (MD)
Mr. Arun Thiagarajan
Ms. Tarjani Vakil
Mr. Mohan Gyani
Mr. Gian Prakash Gupta
Mr. R.C. Bhargava
Mr. P. Murari
Mr. Kumar
Birla
Chairman
7

8. Mission
 We will delight our customers
while meeting their individual
communication needs anytime
anywhere.
To deliver superior values to
customers, Shareholders,
Employees and Society at large.
8

9. VISION
To develop an integrated supply chain
focusing on maximizing the return on our
spend and assets to efficient information
systems supported processes, making its
supply chain a benchmark across industry.
Our vision is to be in the Fortune 200
by 2015, with revenue of 65 billion
dollars and an EBITDA target of 10
billion dollars.
--Mr.Kumar Mangalam Birla
Chairman
9

10. GOALS
To achieve operational excellence
& become an Industry Benchmark.
DEVELOPMENT IN FOLLOWING AREAS:• Technology and Markets
• Business (Domestic and local)
•Close knitting with Teams
• Adding value to people
• Fair practices
• Compliances
10

11. CUSTOMER SERVICE
Latest technology used for
world class service
4500 exclusive idea outlets
Over 7,000 call centre seats
Service delivery platform is
9001:2008 certified, only operator
in the country to have this
standard certification for all 22
service areas and the corporate
11

12. Guiding principles
Negotiate for best commercial
benefits within the existing legal and
tax laws.
Explore all possible alternates
(sources, substitute materials, buy /
lease / outsource, etc) before
committing decisions.
Prefer procurement from OEMs and
their authorized agents.
Emphasize on healthy supplier
12

13. IDEA’s JournEy so FAr….
Area marked with
colour indicates IDEA
13

14. IDEA : A CHAMPION BRAND
NDTV Business Leadership
Awards(2012)
ET Telecom Awards (2012)
Best Ad Campaign For Honey
Bunny Campaign (2012)
Best Brand Campaign - World
Communication Awards (2012 &
‘11)
GSM Association Award –Best
Billing And Customer Care
Solution
Operator Of The Year - India
14

15. 15

16. STRENGHTS
Reputation of Brand
Technology Innovation
used in IDEA
Advertising & Promotion in
Idea
High Quality Network
16

17. WEAKNESS
No Broadband Service
Market Leader only in North
India
Direct To Home Service is
not available
Less Market Share in Urban
Market
17

18. OPPORTUNITIES
The Indian
Telecommunication Industry
is growing at a faster rate
Low Penetration,
Particularly in Rural India
New 3g Launch
18

19. THREATS
Intense Competition –
Vodafone, Airtel, Reliance,
Etc.
Customers Loyalty is
Low
Increasing Cost of
Promotion
19

20. Bibliography
Idea’s Official Website
-- www.ideacellular.com
Wikipedia, The Free
Encyclopedia
-- en.wikipedia.org
Money Control
-- www.moneycontrol.com
20

21. 21