The document outlines a market framework for jujube (BAU kul and Apple kul) production in Bangladesh. The vision is to increase jujube production and link farmers to relevant market actors to improve income. The purpose is to improve existing market facilities and access for smallholder farmers. Expected outcomes include increasing the number of jujube producers by 45 and their incomes by 20-25%, as well as strengthening linkages among producers, input suppliers, and output markets. Key interventions proposed are improving the supply of quality jujube saplings, establishing nurseries, and creating linkages between producers and traders/processors.