This document summarizes the history and marketing strategies of Idea Cellular Limited, an Indian telecommunications company. It discusses how Idea started in 1995 and expanded through mergers and acquisitions over the years. The document also describes Idea's marketing communications approaches, including its use of television, print, radio, and outdoor advertising. A key part of Idea's strategy has been socially-relevant ad campaigns addressing issues like education, health, and the environment.
This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
Overview of a case study regarding 2 of the most complementary brands of Unilever namely Axe and Dove and how Unilever used personal marketing to win respective target audience.
Cloud kitchens are a tidal wave of a trend for food businesses. And restaurants are quick to surf this wave. You don’t have to look too far to see the tsunami of restaurants or ex-CEOs that are adopting the cloud kitchen concept. Fat bottom lines? Fat bottom lines!
Faasos & Freshmenu, are big examples of cloud kitchens in India. Deliveroo & Uber Eats make this possible in the US and Europe.
But no matter what social media would have you believe, it’s not all sunny in food biz heaven.
The rising competition in the restaurant world is real and it comes with high-rent, expensive designs and rising costs. And hence the stratospheric popularity of the Cloud Kitchen concept. Think lower real estate costs, a reduction in order processing time and quicker deliveries.
This means you are serving more customers per hour. What’s not to like?
This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
Overview of a case study regarding 2 of the most complementary brands of Unilever namely Axe and Dove and how Unilever used personal marketing to win respective target audience.
Cloud kitchens are a tidal wave of a trend for food businesses. And restaurants are quick to surf this wave. You don’t have to look too far to see the tsunami of restaurants or ex-CEOs that are adopting the cloud kitchen concept. Fat bottom lines? Fat bottom lines!
Faasos & Freshmenu, are big examples of cloud kitchens in India. Deliveroo & Uber Eats make this possible in the US and Europe.
But no matter what social media would have you believe, it’s not all sunny in food biz heaven.
The rising competition in the restaurant world is real and it comes with high-rent, expensive designs and rising costs. And hence the stratospheric popularity of the Cloud Kitchen concept. Think lower real estate costs, a reduction in order processing time and quicker deliveries.
This means you are serving more customers per hour. What’s not to like?
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
A comprehensive SEO and Search Marketing Plan for Zomato, a new entrant in the Irish Market. The objectives included: Increase Brand Awareness, Increase Sign Ups, Increase App Downloads and Promote Review Writing. Designed six different campaigns under Search Marketing. Identified weak areas of Zomato website in terms of SEO, and made recommendations to improve organic ranking.
IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
A comprehensive SEO and Search Marketing Plan for Zomato, a new entrant in the Irish Market. The objectives included: Increase Brand Awareness, Increase Sign Ups, Increase App Downloads and Promote Review Writing. Designed six different campaigns under Search Marketing. Identified weak areas of Zomato website in terms of SEO, and made recommendations to improve organic ranking.
IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
A brief overview on Idea Cellular and the road ahead. This ppt was done as a part of the Strategy Management course. It is only for educational purpose and can contain outdated data.
A presentation by students of VGSoM, IIT Kharagpur who will do their summer internship in Idea Cellular. This tells what students are expecting out of summer internship.
This INTEGRATED MARKETING COMMUNICATION report contain befit analysis of Advertisement and promotion activity of airtel last three years.
If you like my report please sent me feed back on
Email: gondaliya.mehul101@gmail.com
It is a complete analysis of IMC Campaign done by Motorola. Starting from the background of the brand I have covered brand identity, touch-points, brand values, objectives, promotional platform, brand prism, Campaign Evaluation, brand rejuvenation and brand equity.
Post purchase attitude of Idea Cellular CustomersJeet Kabasi
Presentation includes a market survey of Idea cellular users in Delhi, how much are they satisfied with the service provided by the company & what should company do for better result. Sample Size: 50
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
Increase your brand awareness within the world's largest professional community. Target audiences by job title, function, industry, company, education, interests, and more. Reach decision makers. 2x higher engagement. #1 B2B platform. Create an ad in minutes.
this is an ad campaign of Paytm, in this presentation, you will get to know about the parent company and Paytm itself, moreover the complete analysis of so many ADs throughout the years and the creativity part which is about the self-made Ad's of the past and how the ads will be showed to the prospective market/customer with an approximate budget.
Adapting Marketing to Changing Scenarios- Indian contextKashyap Shah
An overview of how indian marketing ways changed over the years in accordance with changing demands after independence, supported by few classic indian companies examples.
This is a part of case-study base lecture at Symbiosis Institute of Business Management, Bangalore..
Company Report of Airtel. This report consist of Marketing strategies of Airtel, Organizational structure, HR management strategies at Airtel, corporate governance at airtel, SWOT analysis of Airtel.
New Media Assignment on Incredible India. In this presentation some tools of new media are mentioned through which Incredible India Campaign can increase the visibility and business of Indian Tourism Industry.
Similar to Integrated Marketing Communication Plan for Idea Cellular (20)
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
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2. Started in 1995 as Birla
communications services
initially operating in
Maharashtra and Gujarat
In 2000 the company
merged with the Tata
Cellular ltd, thereby
acquired license of AP
circle
In 2005 IDEA became
the first telecom
services company to
launch EDGE and GPRS
In 2008, acquired Spice
Communications with
the operating circles of
Punjab and Karnataka
In 2011, they became the
first telecom service
provider to announce the
launch of Mobile number
portability
1995 1996 2000 2002 2005 2006 2008 2009 2011 2013
In 1996 it changed
name to Birla AT&T
communications
In 2002 company
changed the name to
Idea Cellular Limited
and launched the “Idea”
brand name
In 2006 the company
acquired, Escorts
Telecommunications
Limited and the company
name changed to Idea
Telecommunications
Limited
In 2009, company
became pan India
operating company
In 2013, Received a USD
1 million Grant from US
Trade and Development
Agency for a Green
Telecom Project
Journey So far
3. Advertising Medium
• Their Main Medium is Television
• Others are billboards, hoardings which comprise of OUTDOOR ADVERTISING
• Quite Innovative
• Walls on roadsides are also used in Ads – Major Bus Routes
• Print Ads in Newspapers
• Radio and Cinema halls
• Online Advertising
4. TV Advertisements
• Idea had not hired any celebrity to promote its services till late 2007
• It hired Film star Abhishek Bachchan to endorse its brand in October 2007
• The company’s focus in the Ads also changed from Highlighting its tariff plans and
Network Coverage towards Mobile Telephony to solve social Issues
• Idea also developed various websites to support its Ads based on Social Issues
5. IDEA Taglines
‘A Good IDEA’
‘An IDEA can change your Life’
‘What an IDEA Sirjee’
8. “for the people, by the people”
• The ad advocated the public empowerment ; a sincere
approach to reach out to rural people
• The campaign used the Internet, TV and radio media to engage
people, demonstrate the power of collective decision making
and the usability of mobile phones in that process
A website, myidea.co.in, had been created, which allows users
to raise or submit questions related to issues in their cities or
districts, politics, society, economy, entertainment and sports in
150 words
9. The ad uses the concept of mobile telephony for
educating one and all who are located in the remotest
of villages
Education for all
Addresses social issue of lack of access to quality
education. It was set in Rural Backdrop
11. To connect better with the Mumbaikars, who account for major
customer base
12. • This advertisement focuses on the concept that we all can be healthy and fit if we follow this simple
phrase which is “walk when you talk”
• Idea also developed an application on the Idea website where in one can feed in the number of minutes
that they talk daily and then the software displays that how many calories you can burn if you walk during
that duration
13. • On the first anniversary of 26/11, Idea cellular initiated the movement titled the “ Talk for India”
• An advance nationwide campaign publicized the idea
• Approximately 5.5 crore Idea Subscribers were made aware that for every call they made between 8.36 p.m and 9.36
p.m. that evening the net revenue generated would be handed over by Idea cellular to the cause of protective gear for
police personnel
14. • As the planet faces hazards of global warming, and the world leaders debate the role of developed and developing
countries to save the Earth- there is one simple solution that Idea’s very prudent and popular Sirji! Proposes this time
• He advocates the message “Use Mobile, Save paper”, thus have a green planet
17. Integrated Communication
All Idea Campaigns follow the same patterns-Essential brand promise of providing a simple, fresh and
imaginative solution to a complex problem of society
Campaigns-”Championing a world without cast”, “ championing a world in which no one suffers from disability to
communicate”, ”Education for all”, “Participative governance", "Walk when you talk”,” Use mobile save paper”
address concerns such as caste war , disability to communicate, education, democracy ,health and environment
respectively
According to advertising experts, Idea enjoyed very little brand recall in the initial years after its inception. It had
gained on that front by using its brand name in creative and meaningful slogans that concluded in its ads making
perfect sense
18. Integrated Communication contd..
Idea’s ads were in contrast to that of its competitors like Bharti Airtel and Vodafone which focused on their value
added services and products
Therefore it must continue with its current advertisement strategy and should improve on its services so that it
improves its ranking on Brand Track Index Survey
19. Accolades
• Idea is the winner of ‘The Emerging Company of the year Award’ at Economic Times Corporate Excellence
Awards 2008-2009
• It won the GSM Association Award for Best Billing and customer care solution for 2 consecutive years
• It was awarded “ Mobile operator of the year Award-India” for 2007 & 2008 at the Annual Asian Mobile News
Awards
20. Idea Mobile Number Portability Campaigns
• In these TVCs, created by
Lowe Lintas, brand
ambassador Abhishek
Bachchan encounters people
who are experiencing
difficulties with their mobile
service providers like poor
customer care, limited
network and a bad tariff plan.
When asked why they have
such problems, they all
respond, "No idea", to which
Bachchan advises, "Get Idea“
• Captured the Inherent
trouble that people faced
with their mobile operators
but were not able to do
anything
21. Language Barrier
• The ad starts with a group of four friends, all sitting
glumly at a tea stall where Abhishek Bachchan is the
vendor; he plays a mute in this ad.The boy replies that
all four have got jobs, but the Maharashtrian is going
to Kolkata, the Bengali is going to Kerala, the
Malayalee to Haryana and the Haryanvi to Mumbai.
"If they don't know the language, then what will they
do," he asks. Bachchan has an idea; when each of the
four reaches their destination, they just call the friend
who speaks the language via their bluetooth device
for quick assistance. At the end, the friends come to
thank Bachchan and one of the them says, "Now
anybody can speak in any language. What an idea,
Sirji." To which he replies in sign language, "You don't
need a language to be able to speak."
This Ad is very relevant because it's a problem most
people are facing in the country which is the
language problem
22. !dea Save Trees
This Ad positions and projects Idea cellphone as
a device to eliminate wastage of paper