This document discusses various sales promotion techniques and personal selling. It provides definitions of sales promotion as activities that provide extra value or incentives to stimulate immediate sales. Personal selling is defined as presenting goods and services face-to-face to convince customers to buy. Key aspects of personal selling discussed are the personal interaction, persuasion abilities of salespeople, and flexibility of their approach. The AIDAS formula is also mentioned as the steps of personal selling - Attention, Interest, Desire, Action, Satisfaction.
Scratch off cards are an interactive and effective promotional tool that can help B2B and B2C businesses increase sales, new business and repeat business. You can even use a scratch off card as an excellent employee incentive program to get your employees involved and increase production!
Scratch Off Systems is a leading producer of scratch off promotional cards and can take your promotion from start to finish.
My recollections on Brand Activations and my career in it based on my experiences and also on my research, shared to graduate students of DLSU - Manila.
This Module cover Purpose of Sales Promotion, Sales Promotion Techniques, Personal selling, definition and features, Objective of personal selling, Features of salesmanship, AIDAS Formula, Qualities of good Salesman.
Scratch off cards are an interactive and effective promotional tool that can help B2B and B2C businesses increase sales, new business and repeat business. You can even use a scratch off card as an excellent employee incentive program to get your employees involved and increase production!
Scratch Off Systems is a leading producer of scratch off promotional cards and can take your promotion from start to finish.
My recollections on Brand Activations and my career in it based on my experiences and also on my research, shared to graduate students of DLSU - Manila.
This Module cover Purpose of Sales Promotion, Sales Promotion Techniques, Personal selling, definition and features, Objective of personal selling, Features of salesmanship, AIDAS Formula, Qualities of good Salesman.
How to Build A Big Brand Without Money In 2024.pdfSmartSkill97
In today’s competitive market, let’s talk about how establishing a big brand presence without significant financial resources can seem like a daunting task. But with the right strategic planning and leveraging available resources effectively, it's possible to build a unique identity and gain traction in your market segment.
I've seen many videos about building big brands, but the issue is, most of the time people don't have much money or resources. However, if you really want to create something valuable for customers and help them improve their lives, you can still do it even with limited resources. Let’s break down all the key steps:
Sources of Funds, Venture Capital System, Designing a Funding Strategy, What investors look in a pitch funding, Current funding options available in GLobal Market
Core Concept of Marketing, Nature and Scope of Marketing, Importance, Selling Vs Marketing, Marketing Concepts, Segmentation, Basis of Segmentation, Targeting, Strategies of Targeting, Positioning, Strategieis of Positioning, Consumer Markets and Buying Behaviour, Consumer Behaviour, Buying Decision Behaviour
Entreprenuership Development Plan, Institutional Support System, National Institute for Entrepreneurship and Small Business Development, STEPs stands for Science and Technology Entrepreneurs Park, National Alliance for Young Entrepreneurs (NAYE), Technical Consultancy Organizations (TCOs), National Small Industries Corporation, Industrial Development Bank of India (IDBI), IFCI (Industrial Finance Corporation of India), ICICI (Industrial Credit and Investment Corporation of India) , RUDSETI (Rural Development and Self Employment Training Institute), Rural Development and Human Development Training Programs, Technology Transfer Programs
Planning and organizing Entrepreneurial VentureArnav Chowdhury
Define Process of planning
entrepreneurial venture, How to Organize business research
tool and techniques, Define Life cycle of venture, Define Problem solving approaches,What are the ways of financing new venture
Introduction to entrepreneurship: What are Entrepreneurship Traits, Define Entrepreneur decision making process
What is the Role of entrepreneurship in economy
Analyze Concept of start up and forms of ownership
Role of Women entrepreneur and challenges
Cyber Safety Mechanism: Introduction, brief Introduction about Policies involved in cyber safety mechanism and purpose of implementing cyber security model
Information Technology Law (Cyber Law): Evolution of the IT Act 2000 and Its amendments: Genesis and Necessity, advantages.
Antivirus Techniques: Firewalls, Intrusion Detection System (IDS), Intrusion Prevention System (IPS).
Brief Introduction about Anti-Phishing Approach (Common Strategies Used For Secured Authentication): Authentication using passwords like One Time Password (OTP) generators, Two Factor Authentications, Secure Socket Layer (SSL), Secure Electronic Transaction (SET), Cryptography.
Information Technology and Modern Gadgets: Introduction, Utilization of Various Gadgets, Advantages of modern gadgets, Disadvantages of modern gadgets, Top 10 gadgets in India with small description.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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4. Best combo offers on website Hosting,design along with digital marketing services
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
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→ Reasons shoppers abandon the checkout process
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Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Mm ii unit iii sales promotion
1. Purpose of Sales Promotion, Sales PromotionTechniques, Personal selling,
definition and features, Objective of personal selling, Features of
salesmanship, Essential of effective selling, AIDAS Formula, Qualities of
good Salesman.
2. Sales promotion is any type of promotional
incentive used to encourage immediate sales.
Sales promotions are the set of marketing
activities undertaken to boost sales of the
product or service.
Those promotional activities (other than
advertising, personal selling, public relations and
publicity) that are intended to stimulate
customer demand and improve the marketing
performance of sellers
3. Sales promotion is generally defined as those
marketing activities that provide extra values
or incentives to the sales force, the
distributors, or the ultimate consumer and
can stimulate immediate sales.
4. To introduce new products or services
To attract new customers
To induce existing customers to buy more
Helps the firm to remain competitive
To increase sales in off-seasons
To add to the stock of the dealers
5. CELLO: This Indian company that makes insulated products for daily use
like lunch boxes and water bottles did a very unique sales promotion
campaign.The campaign requested the customers to register with the
company.All the registered participants were told that they might be
receiving a call from the marketing department of CELLO.
The catch was that when the representative from the Cello company calls
the customers has to say CELLO instead of HELLO.This led to rousingly
funny situations where many people in Hyderabad were lifting their
phone and saying CELLO instead of HELLO much to the bemusement of
the regular callers. But the point was well made by CELLO and it gave all
the registered customers a discount.A definite win-win and an example
of what can happen if people think with clarity of purpose.
6. An Indian company that sadly no longer exists. Point
was very famous with all youngsters in the seventies.
Point detergent powder package carried board
games, puzzles and other things (pictures of birds and
animals) that kids loved to cut and keep.
One cut out that I keptfor a long time was the cut out
of the cricket pitch with all the positions marked.
Point gave us 11 small fielders to place and change
according to their field positions. In the era of radio
commentary it was a brilliant tool of making the
listeners understand and enjoy the game of cricket.
7. Cadbury’s Gems cricket game: In a country like
India that is mad about cricket it is but natural
that the next sales promotion tool also gets
linked with the game of cricket. Cadbury’s gems
came out with an idea of supplying the customer
with a pop up bottle full of gems.The bottle can
be used to play very innovative gamed of Indoor
cricket. For cricket mad Indians who can play
cricket even with a printed book (it is very
essential that the book should have page
numbers!) the ploy was a huge success.
8. Indians did not take very kindly to the concept of Auto start, gear
less scooters. In their view the only macho scooter was the Bajaj
Chetek. It was heavy, unwieldy, noisy, had to be kick started and
above all had GEARS. Most people dismissed the Kinetic Honda as
sissy scooter.They claimed that it was made of plastic and that it
would disintegrate into pieces if it was driven for long distances.
To prove them wrong Kinetic Honda was put to the acid test by
the Kinetic motors.They made the Kinetic Honda to go around in
circles in a Pune Stadium for 24 hours without a break.The drivers
used to change every two hours and while the drivers were
changing the engine was kept on. Even the petrol was filled when
the engine was running. Kinetic Honda proved all its detractors
wrong by running without a hitch for 24 hours thus proving that it
was a light weight, modern and technologically advanced scooter.
9. The two types of sales promotion tools
consumer are as follows:
A. Consumer-oriented PromotionTools
B.Trade-oriented Sales Promotion.
13. 1. Cash bonuses:
It can be in the form of one extra case for every five
cases ordered, cash discounts or straight cash
payments to encourage volume sales, product display,
or in support of a price reduction to customers.
2. Stock return:
Some firms take back partly or wholly the unsold
stocks lying with the retailers, and distribute it to
other dealers, where there is a demand for such
stocks.
3. Credit terms:
Special credit terms may provide to encourage bulk
orders from retailers or dealers.
14. 4. Dealer conferences:
A firm may organize dealer conferences.The dealers
may be given information of the company’s
performance, future plans, and so on.The dealers can
also provide valuable suggestions to the company at
such conferences.
5. Dealer trophies:
Some firms may institute a special trophy to the
highest-performing dealer in a particular period of
time. Along with the trophy, the dealer may get a
special gift such as a sponsored tour within or outside
the country.
15. 6. Push incentives:
It is a special incentive given to the dealer in
the form of cash or in kind to push and
promote the sale of a product, especially a
newly launched product.
16. 1) Nike: Just Do It.
Did you know that, once upon a time, Nike's product
catered almost exclusively to marathon runners?
Then, a fitness craze emerged -- and the folks in
Nike's marketing department knew they needed to
take advantage of it to surpass their main competitor,
Reebok. (At the time, Reebok was selling more shoes
than Nike).And so, in the late 1980s, Nike created the
"Just Do It." campaign.
In 1988, Nike sales were at $800 million; by 1998,
sales exceeded $9.2 billion. "
17.
18. Many marketing and advertising professionals like to callVolkswagen's
"Think Small" campaign the gold standard. Created in 1960 by a
legendary advertising group at Doyle Dane & Bernbach (DDB), the
campaign set out to answer one question: How do you change peoples'
perceptions not only about a product, but also about an entire group of
people?
See, Americans always had a propensity to buy big American cars --
and even 15 years afterWWII ended, most Americans were still not
buying small German cars. So what did thisVolkswagen advertisement
do? It played right into the audience’s expectations. You think I’m small?
Yeah, I am.They never tried to be something they were not.
That's the most important takeaway from this campaign: Don’t try to sell
your company, product, or service as something it’s not. Consumers
recognize and appreciate honesty.
19. campaign strikes the right chord with a potential
tourist to discover new experiences in a state which
has a lot to offer.The campaign urges to discover
Rajasthan and see it through your eyes to find
something new and absolutely interesting. See it for
yourself rather than us pointing out what is so great
about it. It does this by telling stories of different
protagonists, some turn out to be funny while others
purely magical.The camel, sand animated logo, folk
music in the background are all elements that make
the state of Rajasthan which are integrated well in the
creative to develop an obvious category and product
association.
20. Coming to the most talked about brand of 2016,
Paytm.
Paytm when they came out with theirTV campaign—
Paytm Karo
Moreover, if you go back and see the brands that have
become verbs or have replaced themselves with
services they offer, then you will realize that it
happened as a natural phenomenon and not because
of any sort of push marketing.
“Facebooking”
“Google it”
“Xerox it”
“Call an Uber”
21. Personal selling is where businesses use people (the
"sales force") to sell the product after meeting face-
to-face with the customer.The sellers promote the
product through their attitude, appearance and
specialist product knowledge
In the language of sales and marketing, "personal
selling" singles out those situations in which a real
human being is trying to sell something to another
face-to-face.
Personal selling refers to the presentation of goods
and services before the customers and convincing or
persuading them to buy the products or services.
22. Personal Form
Development of Relationship
Conversation
Quick solution of Queries
Receipt of Additional Information
Real Sale
23. i. Face-to-Face interaction: Personal selling
involves a salesmen having face-to-face
interaction with the prospective buyers.
ii. Persuasion: Personal selling requires
persuasion on the part of the seller to the
prospective customers to buy the product. So
a salesman must have the ability to convince
the customers so that an interest may be
created in the mind of the customers to use
that product.
24. iii. Flexibility:The approach of personal selling is
always flexible. Sometimes salesman may
explain the features and benefits of the product,
sometimes give demonstration of the use of
product and also faces number of queries from
the customers. Looking into the situation and
interest of the customers, the approach of the
salesman is decided instantly.
iv. Promotion of sales:The ultimate objective of
personal selling is to promote sales by
convincing more and more customers to use the
product.
25. v. Supply of Information: Personal selling
provides various information to the
customers regarding availability of the
product, special features, uses and utility of
the products. So it is an educative process.
vi. Mutual Benefit: It is a two-way process.
Both seller and buyer derive benefit from it.
While customers feel satisfied with the
goods, the seller enjoys the profits.
26. PROSPECTING: IDENTIFYING POTENTIAL CUSTOMERS
APPROACHING THE PROSPECT
FOLLOWING UP
CLOSING THE SALE
HANDLING OBJECTIONS
MAKING THE SALES PRESENTATION
Pre approach: QUALIFYING PROSPECTS
27. Pre-approach (Qualifying)
Finding and analyzing
information about prospects
Evaluating a prospect’s
potential
Prospecting: Identifying
likely new customers
•Leads
•Developing lists of Potential
customers
The Personal Selling Process
28. ApproachingThe Prospect
HOW DOWE MAKETHE
INITIAL CONTACT & BUILD
RAPPORT
There is only one time
to make a first
impression
The Personal Selling Process
29. MakingThe Sales Presentation
Using Persuasive communication
Hold Attention
Stimulate Interest
Desire
“Tell the product’s story”
The Personal Selling Process
30. Handling Objections
Questions
Reservations
Understand Concern
Counterarguments
Acknowledge concern
Clues to process
The Personal Selling Process
31. Closing the Sale
Closing signals
Trial close
Asking the prospect to buy
The Personal Selling Process
Following Up
Commitments met
Shipment
Performance
Reinforce L-R relationship
Satisfied customers rebuy & recommend
32. 1. Mutual benefit
2. Salesmanship is a persuasion
3. Creation of permanent customers
4. An educative process
5.Winning of buyer confidence
6. Link between the buyer and the seller
7. A creative process
8. Aiming to serve producers, distributors and
customers
9. Discourages unnecessary arguments
10. Customers are always right
33.
34. A - Attention (Awareness): attract the attention of
the customer.
I - Interest: raise customer interest by focusing on and
demonstrating advantages and benefits (instead of
focusing on features, as in traditional advertising).
D - Desire: convince customers that they want and
desire the product or service and that it will satisfy
their needs.
A - Action: lead customers towards taking action
and/or purchasing.
35.
36.
37. A1 = Attention
The large image of Lionel Messi draws the potential customers
initial attention to the advert.
I = Interest
The text “Every team needs the spark” raises the potential
customer interest in the advert as they want to know how they
can bring this “Spark” to their team.
D = Desire
The text “F50, time your feet light up the game” below the
image of the F50 shoe increases the potential customers desire
for the shoes as they believe that it will make them a better
footballer.
A2 = Action
The action is that the potential customer will visit the website
and find out more information and/or purchase the shoes.
38. Empathy: Empathy is the ability to identify
with customers, to feel what they are feeling
and make customers feel respected.
Focus: A person with focus is internally driven
to accomplish goals and can stay attentive to
one topic. Focused individuals are more
demanding of themselves than other people
and they are self-motivated.
39. Responsibility: A person with a strong sense of
responsibility does not place blame on other
people when placed in a difficult situation. This
type of person, referred to as an “agent”, gets
things done and when obstacles arise, accepts
any errors or omissions that have occurred
Optimism: A salesperson with a healthy amount
of optimism can be described as someone who is
slow to learn helplessness.
40. Ego-drive: Ego-drive is similar to optimism in
that both traits require persistence. But ego-
drive is persistence for the purpose of
succeeding and above all winning. It’s all
about competitiveness.