SlideShare a Scribd company logo
[object Object],[object Object]
WHY ADVERTISE ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY ADVERTISE ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY ADVERTISE ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRANDING ROLE ,[object Object],[object Object]
PERSUASION ROLE : HARD SELL VERSUS SOFT SELL ,[object Object],[object Object],[object Object],[object Object]
DISARMING ROLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  DISARMING ROLE ,[object Object],[object Object],[object Object],[object Object]
  REASSURANCE ROLE   ,[object Object],[object Object],[object Object],[object Object],[object Object]
REASSURANCE ROLE ,[object Object],[object Object],[object Object],[object Object]
SOCIAL TARGETING ROLE ,[object Object],[object Object]
WISH-FULFILMENT ROLE ,[object Object],[object Object],[object Object],[object Object],[object Object]
NON-CONDESCENDING ROLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PIONEERING ROLE ,[object Object],[object Object],[object Object],[object Object]
STYLISTIC ROLE ,[object Object],[object Object]

More Related Content

What's hot

Introduction To Advertising & Advertising Strategy
Introduction To Advertising & Advertising StrategyIntroduction To Advertising & Advertising Strategy
Introduction To Advertising & Advertising Strategy
Karthik Jeganathan
 
Advertising Copy
Advertising CopyAdvertising Copy
Advertising Copysweet_vijay
 
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
SlideTeam
 
The advantages and disadvantages of advertisements
The advantages and disadvantages of advertisementsThe advantages and disadvantages of advertisements
The advantages and disadvantages of advertisements
Samuel Lee
 
Advertising process
Advertising processAdvertising process
Advertising process
SayakPal4
 
Types of advertising
Types of advertisingTypes of advertising
Types of advertising
yashashreed
 
Evolution of advertising
Evolution of advertisingEvolution of advertising
Evolution of advertising
Lahari Rao
 
Advertising
AdvertisingAdvertising
Advertisingeraj1990
 
advertising and types
advertising and typesadvertising and types
advertising and types
Junaid Hassan
 
PR Process: RACE Model
PR Process: RACE Model PR Process: RACE Model
PR Process: RACE Model
TejKumarDaram
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertisingphaneendra u
 
Print advertising
Print advertisingPrint advertising
Print advertising
Nijaz N
 
Advertising
AdvertisingAdvertising
Advertising
Shompa Nandi
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
mikeabby123
 
Elements of good advertisement
Elements of good advertisementElements of good advertisement
Elements of good advertisement
Bonfire Ads
 

What's hot (20)

Advertising strategy and planning
Advertising strategy and planningAdvertising strategy and planning
Advertising strategy and planning
 
Introduction To Advertising & Advertising Strategy
Introduction To Advertising & Advertising StrategyIntroduction To Advertising & Advertising Strategy
Introduction To Advertising & Advertising Strategy
 
Advertising Copy
Advertising CopyAdvertising Copy
Advertising Copy
 
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides
 
The advantages and disadvantages of advertisements
The advantages and disadvantages of advertisementsThe advantages and disadvantages of advertisements
The advantages and disadvantages of advertisements
 
Advertising copy
Advertising   copyAdvertising   copy
Advertising copy
 
Advertising process
Advertising processAdvertising process
Advertising process
 
Types of advertising
Types of advertisingTypes of advertising
Types of advertising
 
Evolution of advertising
Evolution of advertisingEvolution of advertising
Evolution of advertising
 
Advertising
AdvertisingAdvertising
Advertising
 
advertising and types
advertising and typesadvertising and types
advertising and types
 
Advertising
AdvertisingAdvertising
Advertising
 
Tv advertising
Tv advertisingTv advertising
Tv advertising
 
Print advertising
Print advertising Print advertising
Print advertising
 
PR Process: RACE Model
PR Process: RACE Model PR Process: RACE Model
PR Process: RACE Model
 
Ppt on types of advertising
Ppt on types of advertisingPpt on types of advertising
Ppt on types of advertising
 
Print advertising
Print advertisingPrint advertising
Print advertising
 
Advertising
AdvertisingAdvertising
Advertising
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
 
Elements of good advertisement
Elements of good advertisementElements of good advertisement
Elements of good advertisement
 

Similar to The Roles Of Advertising

Chapter 16 advertising, sales promotion & public relations
Chapter 16   advertising, sales promotion & public relationsChapter 16   advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relations
Mohammed Manamba
 
Advertising and strategy
Advertising and strategyAdvertising and strategy
Advertising and strategy
Nima Moazzen
 
Tourism advertising
Tourism advertising Tourism advertising
Tourism advertising
Kushal Kaushik
 
Advertising
AdvertisingAdvertising
Advertising
Tejinderpal Bhangu
 
ADVERTISING 501.pptx
ADVERTISING 501.pptxADVERTISING 501.pptx
ADVERTISING 501.pptx
ANKITBODDH
 
Advertising 2
Advertising 2Advertising 2
Advertising 2Kine Kin
 
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITYINTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
Ashish Hande
 
Acxiom moment of truth white paper (10 6-10)
Acxiom moment of truth white paper (10 6-10)Acxiom moment of truth white paper (10 6-10)
Acxiom moment of truth white paper (10 6-10)
Louis Fernandes
 
Acxiom moment of truth white paper (10 6-10)[1]
Acxiom moment of truth white paper (10 6-10)[1]Acxiom moment of truth white paper (10 6-10)[1]
Acxiom moment of truth white paper (10 6-10)[1]Ian Baynes
 
Everything you ever wanted to know about marketing...but were afraid to ask! ...
Everything you ever wanted to know about marketing...but were afraid to ask! ...Everything you ever wanted to know about marketing...but were afraid to ask! ...
Everything you ever wanted to know about marketing...but were afraid to ask! ...
Business Link South West - Events
 
Pesub
PesubPesub
Advertising
AdvertisingAdvertising
Advertising
megha gupta
 
ay-ss praxis article
ay-ss praxis articleay-ss praxis article
ay-ss praxis articleAnupam Yog
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
MarkAnthonyDeMonteve
 
Chapter 13: Promotion, Pricing
Chapter 13: Promotion, PricingChapter 13: Promotion, Pricing
Chapter 13: Promotion, Pricing
dmeyeravc
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampooaditya10000
 
Stories that scale
Stories that scaleStories that scale
Stories that scale
Brilliant Noise
 
Does Advertising Work?
Does Advertising Work?Does Advertising Work?
Does Advertising Work?siddhanthnair
 

Similar to The Roles Of Advertising (20)

Chapter 16 advertising, sales promotion & public relations
Chapter 16   advertising, sales promotion & public relationsChapter 16   advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relations
 
Advertising and strategy
Advertising and strategyAdvertising and strategy
Advertising and strategy
 
Tourism advertising
Tourism advertising Tourism advertising
Tourism advertising
 
Advertising
AdvertisingAdvertising
Advertising
 
ADVERTISING 501.pptx
ADVERTISING 501.pptxADVERTISING 501.pptx
ADVERTISING 501.pptx
 
Keller sbm3 06
Keller sbm3 06Keller sbm3 06
Keller sbm3 06
 
Advertising 2
Advertising 2Advertising 2
Advertising 2
 
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITYINTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
 
Acxiom moment of truth white paper (10 6-10)
Acxiom moment of truth white paper (10 6-10)Acxiom moment of truth white paper (10 6-10)
Acxiom moment of truth white paper (10 6-10)
 
Acxiom moment of truth white paper (10 6-10)[1]
Acxiom moment of truth white paper (10 6-10)[1]Acxiom moment of truth white paper (10 6-10)[1]
Acxiom moment of truth white paper (10 6-10)[1]
 
Everything you ever wanted to know about marketing...but were afraid to ask! ...
Everything you ever wanted to know about marketing...but were afraid to ask! ...Everything you ever wanted to know about marketing...but were afraid to ask! ...
Everything you ever wanted to know about marketing...but were afraid to ask! ...
 
Advertising
AdvertisingAdvertising
Advertising
 
Pesub
PesubPesub
Pesub
 
Advertising
AdvertisingAdvertising
Advertising
 
ay-ss praxis article
ay-ss praxis articleay-ss praxis article
ay-ss praxis article
 
Advertising Management
Advertising ManagementAdvertising Management
Advertising Management
 
Chapter 13: Promotion, Pricing
Chapter 13: Promotion, PricingChapter 13: Promotion, Pricing
Chapter 13: Promotion, Pricing
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
 
Stories that scale
Stories that scaleStories that scale
Stories that scale
 
Does Advertising Work?
Does Advertising Work?Does Advertising Work?
Does Advertising Work?
 

More from bipinpandit

Word About Your Logo And Corporate Identity
Word About Your Logo And Corporate IdentityWord About Your Logo And Corporate Identity
Word About Your Logo And Corporate Identitybipinpandit
 
Using Other Advertising Media
Using Other Advertising MediaUsing Other Advertising Media
Using Other Advertising Mediabipinpandit
 
The Planning Context
The Planning ContextThe Planning Context
The Planning Contextbipinpandit
 
The Dos Of Planning & Managing An Event
The Dos Of Planning & Managing An EventThe Dos Of Planning & Managing An Event
The Dos Of Planning & Managing An Eventbipinpandit
 
Radio Advertising In India
Radio Advertising In IndiaRadio Advertising In India
Radio Advertising In Indiabipinpandit
 
How To Use Television
How To Use TelevisionHow To Use Television
How To Use Televisionbipinpandit
 
How To Use Newspaper
How To Use NewspaperHow To Use Newspaper
How To Use Newspaperbipinpandit
 
How To Use Direct Mail
How To Use Direct MailHow To Use Direct Mail
How To Use Direct Mailbipinpandit
 
Client Servicing Executive
Client Servicing ExecutiveClient Servicing Executive
Client Servicing Executivebipinpandit
 
Advertising On Tv Channels
Advertising On Tv ChannelsAdvertising On Tv Channels
Advertising On Tv Channelsbipinpandit
 

More from bipinpandit (11)

Word About Your Logo And Corporate Identity
Word About Your Logo And Corporate IdentityWord About Your Logo And Corporate Identity
Word About Your Logo And Corporate Identity
 
Using Other Advertising Media
Using Other Advertising MediaUsing Other Advertising Media
Using Other Advertising Media
 
The Planning Context
The Planning ContextThe Planning Context
The Planning Context
 
The Dos Of Planning & Managing An Event
The Dos Of Planning & Managing An EventThe Dos Of Planning & Managing An Event
The Dos Of Planning & Managing An Event
 
Radio Advertising In India
Radio Advertising In IndiaRadio Advertising In India
Radio Advertising In India
 
How To Use Television
How To Use TelevisionHow To Use Television
How To Use Television
 
How To Use Newspaper
How To Use NewspaperHow To Use Newspaper
How To Use Newspaper
 
How To Use Direct Mail
How To Use Direct MailHow To Use Direct Mail
How To Use Direct Mail
 
Effective Copy
Effective CopyEffective Copy
Effective Copy
 
Client Servicing Executive
Client Servicing ExecutiveClient Servicing Executive
Client Servicing Executive
 
Advertising On Tv Channels
Advertising On Tv ChannelsAdvertising On Tv Channels
Advertising On Tv Channels
 

Recently uploaded

Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kumar Satyam
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 

Recently uploaded (20)

Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 

The Roles Of Advertising

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.