This document outlines the agenda for a live Q&A session with Kashyap Vadapalli, CMO of Pepperfry, including discussions around branding, using Pepperfry as an example of building a brand around a product. It also covers the importance of Net Promoter Score for gathering customer feedback and trial pricing as a way to make a new product or service easy to try initially to gain trust with consumers. The session will conclude with an open Q&A.

1. Introduction to the
Company
Live Q&A Session with
Kashyap Vadapalli
CMO, Pepperfry

2. Page -2-
Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3

3. Page -3-
Is it Important for a Brand to be Developed around a Product?
1 Clarifying Product Benefits in Consumer’s Mind
2 Communicating Key Differences from Competitor's Offering
3 Developing Brand Promise that Negates Consumer’s Pain Point

4. Page -4-
Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3

5. Page -5-
Pepperfry Example
The brand that Pepperfry built..
1
“Happy Furniture to You”
2
Furniture Buying – Anxiety Filled Process
3
No Standardization – No Information
Hardships in Acquiring Furniture
Making Entire Buying Process Happy - Is what Pepperfry
Stands for..
Everyday is a fryday!

6. Page -6-
Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3

7. Page -7-
Net Promoter Score
Lead Indicator for Product/Service Feedback
Question - Would you recommend our service/product to your friends & family?
Answer – Rating on Scale from 0 to 10
Improving NPS scores Leads to Improving Loyalty & Word of Mouth

8. Page -8-
Trial Pricing
Pricing for New Product/Service to be such that “Trial is Easy”
New Entrepreneur – Unknown Entity in the Market
No Trust Development with Consumers
Trial Price – Not Extremely Low
Pricing can be Adjusted at Later Stage

9. Page -9-
Agenda for the session
Branding
Branding - Pepperfry Example
Open Q&A
1
2
4
Net Promoter Score & Trail Pricing3

10. Page -10-
Open Q&A
Write Your Queries in the Chat Window