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ITC Food Brand Strategy
- 1. ITC Food Brand Strategy Presented By: SOUGATA PAN sougatapan.1627@gmail.co m
- 2. About ITC • Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. • ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. • Its diversified business includes five segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology. • In 2001, ITC introduced the Kitchens of India brand of ready-to- eat gourmet Indian recipes. • In 2002, ITC entered the confectionery and staples segments.sougatapan.1627@gmail.
- 4. • FMCG Cigarettes & Cigar Foods Lifestyle Apparel Personal Care Stationary Safety Matches Agarbattis •Agri Business Agri Commodities E-choppal Leaf Tobaco Spices & Agri Inputs Hotels Information Technology •Paperboard & Packaging Paperboard &Speciality Papers Packaging ITC sougatapan.1627@gmail.
- 5. Product & Brand • Cigarettes:- Wills Navy Cut, Gold Flake Kings, Gold Flake Premium lights, Gold Flake SuperStar, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Citric Twist, Mild & Ultra Mild) • Foods:- Aashirvaad, Mint-o, gum-o, B natural, Sunfeast, Candyman, Bingo! andYippee! • Lifestyle Apparel:- Wills Lifestyle and John Players • Personal Care Products:- Fiama Di Wills, Vivel, Essenza Di Wills,Superia and Engage • Stationery:- Classmate, PaperKraft and Colour Crew • Safety Matches & Agarbatis:- Ship, i Kno and Aim for safety matches and Mangaldeep for agarbati • Hotels:- ITC’s Hotel, Welcome Group, Welcome Heritage, Fortune Hotels sougatapan.1627@gmail.
- 6. Product & Brand • Paperboard:- ITC Paperboard • Packaging & Printing:- ITC • Information Technology:- ITC Infotech India Limited • ITC Sangeet Research Academy is a Hindustani classical music academy established in 1977 and located in Kolkata. Some noted musicians are associated with this academy. sougatapan.1627@gmail.
- 8. Width of ITC Foods(13) sougatapan.1627@gmail.
- 9. Staples(Aashirvaad) Whole wheat Atta Aashirvaad Select Atta with multigrains Salt Spices( Aashirvaad) Pickle Mirch Powder Chilli Powder Coriander Powder Turmeric Powder Instant Mix(Aashirvaad ) Gulab Jamun Rice Dosa Rice Idli Rava Idli Ready Meals(Aashirvaad ) Chole Butter paneer Snacks(Bingoo!) Yumitos Yumitos Original Style Mad angles Tedhe Medhe Tangles Ready to Eat Yippee! Noodles Tricolor Pasta Sunfeast Pasta sougatapan.1627@gmail.
- 10. Value Proposition of Different Product Line •Indulging refreshment from sweets Candy •Refreshment through indulging Mint, removes unwanted smell from mouth Mint •Alternating source for eating & long lasting flavourGum •Refreshing Fruit ExtractsJuice •Chocolaty indulgence for tastePie •Portable Snacking OptionBiscuits •To easily fill your hungerReady to Eat sougatapan.1627@gmail.
- 11. Value Proposition of Different Product Line •Daily meal option Staples •To enhance the taste of the main foodSpices •Save time for cooking and tedious before cooking jobsInstant Mix •Instantly prepare dinner mealsReady to Eat Meals •Easier option for eating anytimeSnacks •Enhancing the scope of taste of the main course mealChutneys •For rich taste in foodsGhee sougatapan.1627@gmail.
- 12. Laundry List of Brands……. sougatapan.1627@gmail.
- 17. • Products:- Noodles, Pasta, Buiscuits, Cookies, Pie • Range Brand:- Yippee • Product Line Brand:- Dark Fantasy, Yumfills, Moms Magic, Milky Magic, Glucose, Bourbon Bliss, Delishus, Farmlite, Bounce, Nice, Marie Light, Snacky, Hi fi, sweet n salt, • Sub Brand:- Dark Fantasy Choco Fills, Dark Fantasy Choco Melt, Dark Fantasy Choclate and Vanilla (Describes Offerings) • Branded Feature:- Crispy Crunchy Crackers, Sugar Sprinkled Buiscuits • Brand Roles: Sunfeast Yippee (Driver) • Brand Architecture: Range Brand sougatapan.1627@gmail.
- 18. • Products:- Chips and Snacks • Range Brand:- Bingo • Product Line Brand:- Yumitos, Mad Angles, Tedhe Medhe, Tangles • Sub Brand:- Mad Angles Tomato Madness, Mad Angles Masala Madness, Mad Angles Aachari Masti, Mad Angles Chat Masti • Branded Feature:- Masala Tadka • Brand Roles: Bingo Mad Angles (Driver), ITC (Endorser) • Brand Architecture: Range Brand sougatapan.1627@gmail.
- 19. • Products:- Juice • Range Brand:- B Natural • Product Line Brand:- None • Sub Brand:- Mixed Fruit Merry, Guava Gush, Litchi Luscious • Branded Feature:- Goodness of 8 Fruits, Pulpy Tangy Treat sougatapan.1627@gmail.
- 21. • Products:- Juice • Range Brand:- B Natural • Product Line Brand:- None • Sub Brand:- Mixed Fruit Merry, Guava Gush, Litchi Luscious • Branded Feature:- Goodness of 8 Fruits, Pulpy Tangy Treat • Brand Roles: B Natural (Driver), ITC (Endorser) • Brand Architecture: Product Brand sougatapan.1627@gmail.
- 22. • Products:- Mint • Range Brand:- Minto • Product Line Brand:- Minto Gol • Sub Brand:- Mint-o GOL Green Mango Chew, Mint-o GOL Mint Chew, Mint-o GOL Orange Chew, Mint-o Fresh, Ultra Mintz • Branded Feature:- NONE • Brand Roles: Minto (Driver), ITC (Endorser) • Brand Architecture: Range Brand sougatapan.1627@gmail.
- 23. • Products:- Chewing Gum • Range Brand:- GumOn • Product Line Brand:- NONE • Sub Brand:- NONE • Branded Feature:- NONE • Brand Roles: ITC GumOn (Driver) • Brand Architecture: Product Brand (One Brand One Product) sougatapan.1627@gmail.
- 24. • Products:- Candy • Range Brand:- Candyman • Product Line Brand:- Candyman Eclairs, Candyman Choco Double Eclairs, Candyman Crème Lacto, Candyman Toffichoo, Candyman Cofitino • Sub Brand:- NONE • Branded Feature:- NONE • Brand Roles: Candyman (Driver), ITC (Endorser) • Brand Architecture: Range Brand sougatapan.1627@gmail.
- 25. • Products:- Ghee, Staples, Spices, Instant Mixes, Ready Meals • Range Brand:- Aashirvaad • Product Line Brand:- Aashirvaad Svasti Ghee, Aashirvaad Select, Aashirvaad Salt, Aashirvaad Fortified Atta, Aashirvaad Rice Dosa, Aashirvaad Rice Idli, Aashirvaad Gulab Jamun, Aashirvaad Ready Meals • Sub Brand:- Aashirvaad Whole Wheat Atta, Aashirvaad Atta with Multigrains, Aashirvaad Atta with Methi • Branded Feature:- With Rice Methi Leaves, 100% Pure Natural, Aashirvaad Chilli Powder Red and Hot • Brand Roles: ITC Aashirvaad (Driver) • Brand Architecture: Range Brandsougatapan.1627@gmail.
- 26. • Products:- Ready to Eat Foods, Masala Mixes, Spices and Chutneys • Range Brand:- Kitchen of India • Product Line Brand:- NONE • Sub Brand:- Paneer Darbari, Mirch ka Salan, Chicken Darbari, Chicken Chettinad, Bhori Biryani, Jodhpuri Moong Dal Halwa, Butter Chicken Masala Mix, Paneer Makhni Masala Mix, Biryani Combo, Butter Chicken Cooking Sauce, Hot Mango Chutney • Branded Feature:- Authentic Indian Recepie, • Brand Roles: Kitchen of India (Driver), ITC (Endorser) • Brand Architecture: Range Brand sougatapan.1627@gmail.