Pepperfry is India's largest online furniture retailer. It was founded in 2011 and launched its website in 2012. Pepperfry has over 2.6 million registered users and sells an item every 25 seconds. It offers 45,000 products from over 200 brands through its managed marketplace model. Pepperfry engages customers through television commercials, social media, deals and discounts, mobile apps, and offline stores. It has raised over $100 million from investors including Goldman Sachs to achieve a revenue run rate of 1000 crores by the end of 2015.

1. DAYALBAGH EDUCATIONAL INSTITUTE
ENTREPRENEURSHIP DEVELOPMENT AND
BUSINESS COMMUNICATION PR.
{AEC-502}
GROUP – 06
SHIVAM PRATAP SINGH -2102940
HARSH KUMAR SAGAR - 2102916
SACHIN - 2102936
SHIVAM - 2102939
B.SC. (HONS.) AGRICULTURE
V SEMESTER
2023-2024

2. PEPPERFRY

3. CONTENT
•About pepperfry
•Customer
•Competitors
•Environment
•Marketing and Promotion
•Funding
•Awards
•Offers

5. Pepperfry
 Pepperfry is India's No. 1 Online
Furniture.
 Pepperfry.com opened for
business on 3rd January 2012.
 The company, which was founded
by eBay's executives Ambareesh
Murty and Ashish Shah in 2011.
 Pepperfry headquarter is in
Mumbai, India.
 Pepper is honest and a spice that
is proudly Indian, Fry stands for
fun.

6. Customers
Pepperfry has more than 2.6 million
registered users.
5 lakh plus Facebook Fans.
5.2 million plus visits - every month.
Pepperfry is open 24*7 and sells item
every 25 seconds.
Coffee Table is the most sold furniture
item on Pepperfry.
50% of customers are repeat buyers.

7. Competitors
COMPANY

8. Business Model
 Marketplace Model - Pepperfry.com follows a managed marketplace
model. In this model, the orders are dispatch directly from the vendor
to the customer.
 Online store - The sites provide the platform for a large no. of sellers
to showcase their products. It works in close association with more
then 1000 merchant partner.
 Product - it gives an offering of 45000 products from over 200+
brands.

11. STUDIO PEPPERFRY

13. Marketing and Promotion
• In October 2014 Pepperfry tied-up
with Satchi & Satchi - release its first
television commercial with "Happy
Furniture to You" as its unique brand
proposition.
• On December 18, 2014 Pepperfry
launched its first offline store Studio
Pepperfry in Mumbai. The company
launched another Studio in
Bengaluru is May 2015. The brand
has plans to open 20 such offline
stores in top cities like Delhi and
Chennai.

14.  Pepperfry has engaged its
customers with its deals and
discounts. With over 5 lacs
Facebook fans and 5000
followers, Pepperfry has become
leader in home shopping
marketplace.
 In April 2013, Pepperfry
launched its mobile sitethat can
be surfed on any web browser
ormobile device and in June
2015 company launched app for
Android and iOS users.

15. Funding
• $100 million (around
Rs.600 crore) in a Series D
furiding round led by
Goldman Sachs Group
Incorporated.
• They have raised $28
million in three previous
rounds, the last being a $15
million round in May 2014.
• The company aims to attain
a run rate of 1000crores by
the end of 2015.

16. Awards
 Pepperfry gained the "2012
Red Herring Asia Top 100"
award which honors the most
promising private technology
from Asia.
 The company has won the
"Pure-Play e-Retailer of the
Year" in 2014 that recognizes
outstanding performance and
innovation in retail.
 Pepperfry won the Gold award
at the Neons for Best Creative
under the category of Retail
Advertising for its Outdoor
campaign - "Happy Furniture
to You'.

17. Offer

18. THANK YOU