OVERVIEW of Website Pros and  Products and Services
Presentation Outline <ul><ul><li>Review Website Pros and Available Website Products and Services </li></ul></ul><ul><ul><l...
Web Site Market Opportunity <ul><ul><li>Only 35% of 21 million small businesses currently have a Website. </li></ul></ul><...
About Website Pros <ul><li>Market Leader </li></ul><ul><ul><li>Leading SME Web Site Company </li></ul></ul><ul><ul><ul><li...
Blue-Chip Global Partnerships We build Websites for their small to mid-sized customers:
Website Pros Differentiators <ul><ul><li>Wide Array of Solutions </li></ul></ul><ul><ul><ul><li>Low End Starter Kit to Ful...
Web Site Target Audience <ul><li>Small to Medium-Sized Businesses  </li></ul><ul><li>in Need of a Web Presence </li></ul><...
Website Pros Package Options <ul><ul><li>Custom Websites  (Getsite—Solutions starting at $749.) </li></ul></ul><ul><ul><ul...
Website Pros Package Options (cont’d) <ul><ul><li>Website Promotion through Visibility Online (VOL) $44.95 per Month </li>...
<ul><li>Pay-Per-Click Search Engine Marketing </li></ul><ul><li>Geo-Targeted Banner Advertising </li></ul><ul><li>POP/WebM...
Example Pricing: Custom Website Packages
Identifying Prospects <ul><ul><li>A majority of small businesses still do not have a Website. Chances are most of your cus...
Lead Referral Process <ul><ul><li>Via Telephone We’ve set-up a toll-free phone number specific for you. Call or refer your...
Post Order Process Website Pros’ Responsibility <ul><li>WSP Sales </li></ul><ul><ul><li>Initial Consultation </li></ul></u...
Recommended Sales (Referral)  Tactics and Strategies <ul><li>1. Identify Prospect — Anyone who needs a Website, redesign, ...
<ul><li>Credible We are a national company with Graphic Designers, Copywriters, and Editors. We have built over 400,000 We...
<ul><li>Comprehensive In addition to designing great looking Websites, we provide several supporting Web services which in...
Contacts <ul><li>Website Pros </li></ul><ul><li>Partnership Manager </li></ul><ul><li>Julie Riehl  </li></ul><ul><li>Phone...
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WSP Overview.PPT

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WSP Overview.PPT

  1. 1. OVERVIEW of Website Pros and Products and Services
  2. 2. Presentation Outline <ul><ul><li>Review Website Pros and Available Website Products and Services </li></ul></ul><ul><ul><li>Become Familiar with Key Differentiating Features and Benefits </li></ul></ul><ul><ul><li>Show Referral Process for Qualified Leads </li></ul></ul><ul><ul><li>Q and A </li></ul></ul>
  3. 3. Web Site Market Opportunity <ul><ul><li>Only 35% of 21 million small businesses currently have a Website. </li></ul></ul><ul><ul><li>Many current Website owners are dissatisfied with their first Website and Website service provider. </li></ul></ul><ul><ul><li>In addition, millions of “new” SMB’s are launched each year. </li></ul></ul><ul><ul><li>Enormous revenue opportunity— multibillion dollars in annual sales. </li></ul></ul>
  4. 4. About Website Pros <ul><li>Market Leader </li></ul><ul><ul><li>Leading SME Web Site Company </li></ul></ul><ul><ul><ul><li>240+ Employees </li></ul></ul></ul><ul><ul><ul><li>Strong Senior Management Team </li></ul></ul></ul><ul><ul><ul><li>Solid Financials with Growing Revenues </li></ul></ul></ul><ul><ul><ul><li>Website Pros’ Technology Used in Millions of Websites </li></ul></ul></ul><ul><ul><ul><li>400,000 DIFM Custom Websites Built and Counting </li></ul></ul></ul><ul><ul><li>Two Operating Divisions </li></ul></ul><ul><ul><ul><li>Spokane, WA (Sales Center) </li></ul></ul></ul><ul><ul><ul><li>Jacksonville, FL (Design and Customer Service Center) </li></ul></ul></ul><ul><ul><li>World-Class Partners for Product and Distribution </li></ul></ul><ul><ul><ul><li>Large Brand Name Distribution and Marketing Partners </li></ul></ul></ul>
  5. 5. Blue-Chip Global Partnerships We build Websites for their small to mid-sized customers:
  6. 6. Website Pros Differentiators <ul><ul><li>Wide Array of Solutions </li></ul></ul><ul><ul><ul><li>Low End Starter Kit to Fully Customized Websites and E-Commerce Sites </li></ul></ul></ul><ul><ul><li>Customer Friendly Process: Sales/Design </li></ul></ul><ul><ul><li>Award-Winning Customer Care </li></ul></ul><ul><ul><li>Strong Search Marketing </li></ul></ul><ul><ul><li>Local Promotion </li></ul></ul><ul><ul><li>E-Mail Marketing </li></ul></ul>
  7. 7. Web Site Target Audience <ul><li>Small to Medium-Sized Businesses </li></ul><ul><li>in Need of a Web Presence </li></ul><ul><li>Businesses Looking for a Quality Website at a Good Price </li></ul><ul><li>Businesses that Have a Website, but Want to Branch Out </li></ul><ul><li>Businesses that Don’t Have a Website, and Would Like the Option to Sell Online </li></ul><ul><li>Businesses that Want Complete Web Design Customization </li></ul><ul><li>Businesses that Need Help Marketing and Promoting Their Site on the Internet </li></ul>
  8. 8. Website Pros Package Options <ul><ul><li>Custom Websites (Getsite—Solutions starting at $749.) </li></ul></ul><ul><ul><ul><li>Flexible Custom-Designed Websites and E-Commerce Solutions </li></ul></ul></ul><ul><ul><ul><li>Custom Programming </li></ul></ul></ul><ul><ul><ul><li>Graphic Design Services </li></ul></ul></ul><ul><ul><ul><li>Copywriting </li></ul></ul></ul><ul><ul><ul><li>Ongoing Updates and Maintenance </li></ul></ul></ul><ul><ul><li>Starter Websites (eWorks! XL—No setup fee, $59.95 per month.) </li></ul></ul><ul><ul><ul><li>First-Time User or Merchant Who Wishes to Start Over </li></ul></ul></ul><ul><ul><ul><li>Professional Templates, Affordable, Easy to Use </li></ul></ul></ul><ul><ul><ul><li>Self-Edit Capability </li></ul></ul></ul><ul><ul><ul><li>Includes a robust Internet Marketing Bundle - Visibility Online </li></ul></ul></ul>
  9. 9. Website Pros Package Options (cont’d) <ul><ul><li>Website Promotion through Visibility Online (VOL) $44.95 per Month </li></ul></ul><ul><ul><ul><li>Sponsored Business Listing in Yahoo! Yellow Pages </li></ul></ul></ul><ul><ul><ul><li>Featured Business Listing in Switchboard.com </li></ul></ul></ul><ul><ul><ul><li>Enhanced Listing in Citysearch.com </li></ul></ul></ul><ul><ul><ul><li>Inclusion in Yahoo! Search Engine through Site Match Program </li></ul></ul></ul><ul><ul><ul><li>Submission and Registration to Top Search Engines </li></ul></ul></ul><ul><ul><ul><li>Banner advertising </li></ul></ul></ul><ul><ul><ul><li>E-Mail Marketing </li></ul></ul></ul><ul><ul><li>Hosting Services </li></ul></ul><ul><ul><ul><li>Starting at $18.95 per Month for 75 MB Storage </li></ul></ul></ul><ul><ul><ul><li>Custom-Quote for Hosting Package of Any Size </li></ul></ul></ul>
  10. 10. <ul><li>Pay-Per-Click Search Engine Marketing </li></ul><ul><li>Geo-Targeted Banner Advertising </li></ul><ul><li>POP/WebMail (E-Mail System) </li></ul><ul><li>Reservation Request </li></ul><ul><li>Guestbook </li></ul><ul><li>Polling Survey </li></ul><ul><li>Banner Ad Rotator </li></ul><ul><li>Password Security </li></ul><ul><li>Page Launcher </li></ul>Website Pros Package Options (cont’d) Forms Manager Hits Counter Pro Classified Ads Database Search Logo Animation Multimedia File System (Intranet) Flash Design Copywriting Graphic Design 80+ Individual Add-On Products and Design Services:
  11. 11. Example Pricing: Custom Website Packages
  12. 12. Identifying Prospects <ul><ul><li>A majority of small businesses still do not have a Website. Chances are most of your customers are in need of a reputable, affordable Website partner (70% of small businesses do not yet have a Web site). </li></ul></ul><ul><ul><li>If a customer does not have a .com address on their stationary or business card, they could be a potential prospect. </li></ul></ul><ul><ul><li>If the customer already has a Website, current market data suggests that there is a high probability that they are dissatisfied with their current Website and Website partner. </li></ul></ul>
  13. 13. Lead Referral Process <ul><ul><li>Via Telephone We’ve set-up a toll-free phone number specific for you. Call or refer your customers to: 1-866-321-4826. </li></ul></ul><ul><ul><li>Via E-Mail Send us prospect information (company, contact info., contact phone number, etc.) to [email_address] </li></ul></ul><ul><ul><li>Via the Web You, or your customers can visit us at a special Website we’ve set-up for you at: http://store.wspisp.net/affiliate2/StoreFront.bok </li></ul></ul>Website Pros will follow up with the prospect. If the prospect purchases, you are compensated for the sale.
  14. 14. Post Order Process Website Pros’ Responsibility <ul><li>WSP Sales </li></ul><ul><ul><li>Initial Consultation </li></ul></ul><ul><ul><li>Formulation of Appropriate Package </li></ul></ul><ul><ul><li>Order Confirmation </li></ul></ul><ul><li>WSP Design </li></ul><ul><ul><li>Designer Intro </li></ul></ul><ul><ul><li>Customer Works One-on-One with Dedicated Designer to Develop Layout </li></ul></ul><ul><ul><li>Site Built—Pay Franchise </li></ul></ul><ul><li>WSP Post Sales </li></ul><ul><ul><li>Monthly Newsletter </li></ul></ul><ul><ul><li>Quality Control </li></ul></ul><ul><ul><li>Modifications/Upgrade/Consultation </li></ul></ul>
  15. 15. Recommended Sales (Referral) Tactics and Strategies <ul><li>1. Identify Prospect — Anyone who needs a Website, redesign, or new Web site partner/designer (70% of customers) is a prospect. </li></ul><ul><li>2. Deliver Website Pros Credibility Message — Website Pros is an industry leader. We have built more than 400,000 Websites, offer 24x7 support, and are a well funded national company. </li></ul><ul><li>3. Deliver Affordability Message —Show 1-page sales flyer with price ranges or mention $700 price range for 5-page sites. </li></ul><ul><li>4. Deliver “Simple” Message —Easy phone interview process, use of existing brochures/print materials, with short build date. </li></ul>
  16. 16. <ul><li>Credible We are a national company with Graphic Designers, Copywriters, and Editors. We have built over 400,000 Websites for small businesses. Our Web consultants are experts at applying the various Internet technologies to the business objectives for each Website. </li></ul><ul><li>Reliable We provide design support 7 days a week and offer 24x7 technical support. Our professional Website consultants are trained on all the leading Website technology to ensure your Website is highly effective. </li></ul><ul><li>Affordable Our prices are well under the industry average rate for Website design services, and our services include additional service items not offered by most Website design companies (technical/customer support, Website traffic building services, applications support, copywriting, editing, etc.). </li></ul>Sales Value Proposition Details
  17. 17. <ul><li>Comprehensive In addition to designing great looking Websites, we provide several supporting Web services which include: Website hosting configuration, Website marketing services (search engines, online Yellow Pages, e-mail marketing campaigns, etc.), e-commerce services, customer support applications, and ongoing update services. </li></ul><ul><li>Fast We can design and build custom Websites in as little as 7 business days for brochure sites and 14 days for a fully functional e-commerce site, and we will periodically update the site using our update services or provide self-edit tools to allow the customer to make their own changes. </li></ul><ul><li>Easy Simple process for the customer—they answer a few questions and may send us current marketing materials. We handle the rest. </li></ul>Sales Value Proposition Details (cont’d)
  18. 18. Contacts <ul><li>Website Pros </li></ul><ul><li>Partnership Manager </li></ul><ul><li>Julie Riehl </li></ul><ul><li>Phone: 704-847-8671 </li></ul><ul><li>E-Mail: jriehl@websitepros.com </li></ul><ul><li>Sales Manager </li></ul><ul><li>Traver West </li></ul><ul><li>Phone: 509-321-0604 </li></ul><ul><li>E-Mail: twest@websitepros.com </li></ul>

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