Businesses have already mapped out their 2011 marketing campaigns. One important tactic to consider is Search Engine Optimization (SEO). At any time, SEO represents an immense opportunity to generate traffic to your site, increase ranking and support in closing deals. So what 2010 tactics should you consider for next year? In Webmarketing123's webinar 2010 Review of SEO Best Practices you'll find out: • How to maintain ROI with the start of the New Year. • How to attract targeted site visitors and improve site ranking. • How to create compelling content for your site. • How to leverage your competitors’ SEO tactics.

1. 2010 Review of SEO Best Practices
Audio: 916 233 3089 @Webmarketing123
Access code: 449-126-572 @TravisLowSEO
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2. Today’s Webinar Topics
1. How to maintain ROI with the start of the New Year.
2. How to attract targeted site visitors and improve site
ranking.
3. How to create compelling content for your site.
4. How to leverage your competitors’ SEO tactics.
#wm123

3. SEO Facts
Where Searchers Click on the Results Page
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4. Today’s Webinar Topics
1. How to maintain ROI with the start of the New Year.
2. How to attract targeted site visitors and improve site
ranking.
3. How to create compelling content for your site.
4. How to leverage your competitors’ SEO tactics.
#wm123

5. Maintain Your ROI
• What good are increased
rankings without
conversions?
• How does your website
define a conversion?
• Consider User Experience in
addition to SEO
• Increase Conversion Rate
with Google Website
Optimizer
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6. Measuring ROI
• Set up Goals
• Define conversions
• Analyze which keywords are
leading to more conversions
• Observe where visitors
abandon the goal path
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7. Using Analytics to Measure ROI…Consistently
• Analyze Trends
• Compare metrics to past
• Observe seasonality
• See progress by analyzing non-paid, non-branded
traffic trends
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8. Today’s Webinar Topics
1. How to maintain ROI with the start of the New Year.
2. How to attract targeted site visitors and improve site
ranking.
3. How to create compelling content for your site.
4. How to leverage your competitors’ SEO tactics.
#wm123

9. Organic, Non-Branded Traffic
• Organic (Non-Paid) Traffic
• Non-paid best represents SEO efforts as all
visitors arrive at your site through organic search
• Non-Branded Traffic
• Brings you new customers who do not yet know
about your company, but are looking for the
products and services you offer
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10. Site Optimization
• On-page content optimization can be a
useful tactic, but only when used
strategically.
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11. Today’s Webinar Topics
1. How to maintain ROI with the start of the New Year.
2. How to attract targeted site visitors and improve site
ranking.
3. How to create compelling content for your site.
4. How to leverage your competitors’ SEO tactics.
#wm123

12. Usability Best Practices
•Assign Visual Priority
• Size and weight should represent relative importance
• Consider Visitor’s Eye-Path
• What will users notice and in what order?
• Clear Call To Action
• Clearly announce what you want users to do
• Make Steps Clear
• Clearly identify where user is and where they should go
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13. Home Page Conversions
•Identify & Prioritize ALL objectives
• Primary
• Major
• Minor
• Make Objectives Obvious
• Visual Priority
• Clear Call to Action
• Emphasize Value Propositions
• Identify sections with no relevance
• Does it reinforce a goal
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14. Landing Page Conversions
• Focused on Single
Conversion
• Make Goal Obvious
• Call to Action
• Value Propositions
• Keep it Simple
• No Competing Objectives
• All Content Should Be
Relevant
to Goal of Landing Page
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15. Today’s Webinar Topics
1. How to maintain ROI with the start of the New Year.
2. How to attract targeted site visitors and improve site
ranking.
3. How to create compelling content for your site.
4. How to leverage your competitors’ SEO tactics.
#wm123

16. On-Site Competitive Intelligence
• Site URL structure
• Site development & coding structure
• Use of analytics
• Navigational system review
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17. Reverse-Engineer Your Competition
• Use Yahoo’s backlink command, or software such as
SEO Elite to find every site that is linking to the top 3
sites in your chosen keyword on Google.
Why re-invent the wheel?
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18. Reverse-Engineer Your Competition
• Obtain links from those sites that your competitors are
getting links from.
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19. Reverse-Engineer Your Competition
• Look at the page titles of the #1 site and duplicate
them for important pages on your site.
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20. Questions?

21. Contact Information
Search Engine Marketing – A
Perspective
Contact Us for a detailed Custom Analysis of
your website!
Please contact: @Webmarketing123
#wm123
Mark Powers
(800) 619 1570
mark@webmarketing123.com