SEO stands for search engine optimization and is the process of getting organic search engine traffic. It is important because internet users tend not to click through paid search results and search ranking directly impacts the number of site visitors. The objectives of SEO are to increase and maintain search engine rankings and organic search presence. The SEO process involves techniques like website audits, keyword research, on-page optimization, content writing, and focusing on keywords, crawlers, and links. Proper use of meta tags, alt tags, keywords in content, and domain names can help with SEO, as can having a crawler-friendly site structure and developing quality inbound links.

2. What is SEO
• SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.

3. Why is it important?
 Internet advertising 1H 2006 : $7.9 Billion2
 Search ranking more site visitors
 Internet users tend not to click through
 Depends on webs role in your economic model

4. Objectives
• Increase & Maintain Search Engine Rankings
• Increase Organic Search Engine Presence
• Increase Number of Visitors through Organic Search
Traffic

5. The SEO Process

6. Techniques
• Website Audit
• Keyword Research
• On-Page Optimization
• Content Writing

7. SEO OptimizationCategories
• Keywords
• Keyword selection and keyword-rich text
• Crawler
• A crawler-friendly site navigation scheme
• Links
• Link popularity

8. More Keyword
RecommendationsMeta tags: use but don’t stuff
• <meta name="description" content="Free Web tutorials on HTML, CSS, XML, and XHTML">
Alt tags: use for graphics
• <IMG src="star.gif" alt=“star logo">
Content is king
• Write good content with relevant and important keywords in mind.
Geo Targeting
• Add geocentric terms to target local areas
Domain Names
• Use keywords as part of domain name

9. Crawler-friendly
• Engine spiders are primitive beings
• choose simplicity over complexity
• Goal
• All your web pages seen by crawlers
• Google: enter in searchbox “allinurl:utexas.edu”

10. Link Development
Inbound Links Impact PageRank
PageRank (Popularity, importance)
• Number and quality of links pointing to a website
• Measure of usefulness of site

11. SEO Tools

12. SERP ( Search Engine Result Page)
• A search engine results page (SERP) is the page
displayed by a search engine in response to a query by a
searcher. The main component of the SERP is the listing
of results that are returned by the search engine in
response to a keyword query, although the page may also
contain other results such as advertisements

13. ADVANTAGES OF SEO
 Brand Awareness
 Increased site usability
 ROI
 Increased

14. SEO RANKING FACTOR
CONCLUSION

15. Conclusion:
• Want to win in Search Engine Marketing?
• Control risk through education, best practices, smart people, and appropriate use of effective
technology, not just for tracking but for campaign optimization.
• Do you want to be a survivor and a winner in the game of search engine marketing? Learn
how the game is played. Campaign efficiency is not optional for search marketers, it is
imperative.
• If any Question contact with us :Contact us. (+91)-8872155107, 9779127768,
8360890672
Address- C-127, Ozi Gym Building, Phase-8 Industrial Area, Mohali.
• E-mail : npolewebservice@gmail.com