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12 trung-oss-magento-overview

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12 trung-oss-magento-overview

  1. 1. Magento Overview<br />How to Start a MagentoBusiness<br /> Ngo Van Trung<br /> OSS Founder & CEO<br /> Trungnv@oss.com.vn <br />
  2. 2. Agenda<br /><ul><li>Introduction
  3. 3. Architecture Overview
  4. 4. Introductory Features and Functionality Demonstration
  5. 5. How to Start a Magento Business?</li></li></ul><li>Magento<br />Company<br /><ul><li>Founded: 2001
  6. 6. 115+ employees (and continuing to grow)
  7. 7. Headquarters: Los Angeles, CA
  8. 8. Increasing Revenues and Profitable Every Year</li></ul>Platform<br /><ul><li>60,000+ Merchants
  9. 9. Translated into 60+ languages with strong world-wide traction
  10. 10. Named in 2009 Forrester Wave™ of B2C eCommerce Platforms
  11. 11. Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report</li></ul>“Magento is the world’s fastest growing eCommerce platform.”<br />
  12. 12.
  13. 13.
  14. 14. Vizio<br />
  15. 15. Fox<br />
  16. 16. Flexibility with Enterprise Support and Functionality<br />
  17. 17.
  18. 18. Architecture<br /><ul><li>Extensible and Upgradeable Architecture
  19. 19. Architecture Maintains Upgradeability with Customizations
  20. 20. Core
  21. 21. Local
  22. 22. Community
  23. 23. Complete Flexibility on Design Look and Feel
  24. 24. MVC Architecture
  25. 25. Core API opens platform for integration
  26. 26. Supports both SOAP and XML RPC protocols
  27. 27. Catalog
  28. 28. Customer
  29. 29. Order</li></li></ul><li>
  30. 30. Structural and Content Blocks<br />
  31. 31. Templates and Design<br />
  32. 32. Features and Functionality<br /><ul><li>Site Management
  33. 33. Multi-Store Management
  34. 34. Search Engine Optimization
  35. 35. Catalog Browsing
  36. 36. Product Browsing
  37. 37. Marketing and Promotion Tools
  38. 38. Checkout
  39. 39. Reporting and Analytics</li></li></ul><li>Site Management<br /><ul><li> Content Staging and Merging
  40. 40. Restrict Access per Store(s)
  41. 41. Multi-Lingual and Currency
  42. 42. Upgrade Management
  43. 43. Admin Roles and Users
  44. 44. Content Testing and Management </li></li></ul><li>
  45. 45. Multi-Store Management <br /><ul><li>Flexible Management for Many Business Uses
  46. 46. Multiple Brand Sites
  47. 47. Localized Versions of Sites
  48. 48. Main and Micro-Sites
  49. 49. Private Sales Sites
  50. 50. B2C and B2B</li></li></ul><li>Search Engine Optimization<br /><ul><li> 100% Search Engine Friendly
  51. 51. Search Engine Site Map
  52. 52. URL Rewrites give full control of URL's
  53. 53. Meta-information for products and categories
  54. 54. Auto-generated Site Map for display on site
  55. 55. Auto-Generated Popular Search Terms Page </li></li></ul><li>Catalog Browsing<br /><ul><li> Dynamic Attribute-Based Catalog for Flexibility
  56. 56. Layered Navigation
  57. 57. Product Comparison
  58. 58. Recently Viewed and Compared
  59. 59. Product Reviews and Ratings
  60. 60. Landing Pages, Banners and Personalized Content
  61. 61. Configurable Sorting</li></li></ul><li>Product Browsing<br /><ul><li> Configurable Attribute Based Detail Pages
  62. 62. Multiple Images and Zoom
  63. 63. Reviews and Ratings
  64. 64. Product Tags
  65. 65. Flexible Display Options
  66. 66. Simple (one SKU)
  67. 67. Configurable (Style Displayed with Selection)
  68. 68. Grouped (Multiple SKU’s can be displayed/ordered)
  69. 69. Bundled (Custom Configures Product or Kit)
  70. 70. Downloadable and Virtual</li></li></ul><li>Marketing and Promotion Tools<br /><ul><li> Rule-Based Promotions
  71. 71. Customer Segmentation
  72. 72. Personalized Content Display
  73. 73. Private Sales
  74. 74. Rule-Based Association of Upsells, etc. </li></li></ul><li>Checkout<br /><ul><li> Dozens of Payment Gateways
  75. 75. Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon)
  76. 76. One-Page Checkout
  77. 77. Checkout as Guest
  78. 78. Use Existing Account
  79. 79. Ship-to-Multiple Addresses Checkout
  80. 80. Real-time rates from Major carriers
  81. 81. Store Credit and Gift Cards</li></li></ul><li>Reporting and Analytics<br /><ul><li>Dashboard view and Reporting module
  82. 82. Logging of Administrator Actions
  83. 83. Integrated with Google Analytics and Website Optimizer
  84. 84. Reports configurable and exportable
  85. 85. Sales Report
  86. 86. Abandoned Shopping Cart Report
  87. 87. Most Purchased Products Report
  88. 88. Search Terms Report
  89. 89. And more</li></li></ul><li>How to Start a MagentoBusiness?<br /><ul><li>Is it easy to build an extension?
  90. 90. What is the most important?
  91. 91. Sell your extensions on magento-connect.
  92. 92. Sell your extensions on Magestore.com</li></li></ul><li>Is it easy to build an extension?<br />
  93. 93. What is the most important?<br />
  94. 94.
  95. 95. http://www.magestore.com<br />
  96. 96. Thanks For Listening!<br />

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