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Marquis Tarver's Personal Branding Resume
- 1. PERSONAL BRAND EXPLORATION Marquis Tarver Project & Portfolio I: Week 3 January 26, 2020
- 2. Marquis Tarver was born in Virginia, but was raised in Woodbine, Georgia where he obtained his ethics and principles. He’s been active in sports his entire life and had dreams of being an NFL superstar. After high school he put his focus to music, Marquis enrolled in the Music Business program at Full Sail University where he’s focused on developing digital marketing skills. IDENTITY
- 3. PROFESSION • Social Media Coordinator • Musician • Manager for Artists and Performers Heroic Archetype - As an Artist Manager I can give personal experiences that transform lives by motivating others. Using my experience to save time and allow my audience to reach their goals in the least amount of time. Digital Marketing for Professional Rodeo Organizations
- 4. • DEMOGRAPHICS: 80% Male, 18-25 years old, Predominately African-American, Single, No Education Needed, Located in Eastern States of America. • PSYCHOGRAPHICS: Enjoys risky activities, spends free time writing lyrics, and regularly goes to studio. • IDEAL AUDIENCE MEMBERS: Collin McKenzie (Indie Artist), Jeremy Holmes (Indie Artist), Independent Artist and Performers TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2020) • Work with independent artist in the Orlando area. Get in contact with DJs and radio host. by September 31, 2020. Mid Term: (2025) • Establish a recording studio. ‣Save $14,000 for material, labor, and equipment. Long Term: (2040) • Establish a ranking in the top 20 hottest independent record label in America. ‣Work hard in social media management, and artist management to ensure grammy material is submitted. Secure multiple business relationships by December 31, 2036.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Adobe After Effects 65% Time Management 70% Public Speaking 60% SOFTHARD Microsoft Excel 74% WordPress CMS 10% Customer Service 80% Public Speaking 60% SOFTHARD
- 7. I help independent artist turn their dreams into reality by entertaining and inspiring them through personal experience and industry knowledge. PROMISE
- 8. CREDENTIALS Work Experience: • 2 years in artist management • 2 years in social media marketing Education: • Computer Certification • Leading with emotional intelligence Certification • Music Business, B.S., Full Sail University (Exp. 2021) Awards: • N/A
- 9. COMPETITION Drake Industry Experience: • Grammies • Nominations • Music Videos • Albums • Recording Studios Education: • High School Diploma Leadership Experience: • N/A Skills and Proficiencies: • Public Speaking - 700 endorsements • Social Media - 1000 endorsements Marquis Overall Online Presence: • More than 600 connections, high SEO ranking, professional headshot, multiple articles published, very active on social media, appeared on TV, own website. • Grade: Amazing, 100 out of 100 Industry Experience: • 2 years working with independent artist • 4 years accounting Education: • Current student enrolled in Music Business, B.S. at Full Sail University Leadership Experience: • Manages two artist Skills and Proficiencies: • Social Media Marketing - 1 endorsement • Adobe Creative Suite - 5 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
- 10. COMPETITION DaBaby Industry Experience: • 1 year grammy • Record studios • Label Education: • None Noteworthy Experience: • Entrepreneurship - CEO of Billion Dollar Baby Entertainment (BDB) • Entrepreneurs Skills and Proficiencies: • Streams - 600 endorsements • Live Events - 1000 endorsements • Event Planning - 90 endorsements Marquis Overall Online Presence: • 1M+ connections, own website, professional headshot, detailed profile summaries, Amazing SEO ranking, multiple press releases, owns personal record label, • Grade: Good, 100 out of 100 Industry Experience: • 2 years working with independent artist • 4 years accounting Education: • Current student enrolled in Music Business, B.S. at Full Sail University Leadership Experience: • Manages two artist Skills and Proficiencies: • Social Media Marketing - 1 endorsement • Adobe Creative Suite - 5 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
- 11. BRAND POSITION Renewing love, loyalty, and respect in Hip- Hop culture by sharing personal stories. MARQUIS TARVER
- 12. NETWORKING & MARKETING Industry Events & Organizations • None Digital Marketing • None
- 13. PROFESSIONAL DEVELOPMENT Formal Education • Complete Music Business, B.S. by expected graduation date in 2021 Technical Skills • Set up wikipedia pages; complete Google analytics courses through Google Academy, Mar. 2020 Soft Skills • Time Management • Public Speaking • Customer Service
- 14. Marquis Tarver Hello, my name is Marquis Tarver, at the age of 21 I started my own record label named “500 Entertainment”. The record label’s main mission is to turn dreams into reality. We do this by knowing what is going on in the industry and being successful in monetizing emotional connections. I did this for the satisfaction of seeing people live the life they always dreamed of with a bit of hard work and dedication. My record label is for all who want to be a part of the campaign. Thank you for your attention and have a great rest of your day. “
- 15. REFERENCES Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved from https://www.onetonline.org/link/summary/13-1011.00 Summary Report for: 27-2042.00 - Musicians and Singers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/ 27-2042.00