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Powering virtualization, applications 
and datacenter transformation with 
converged solutions 
Steven Stover 
Dell Enterprise Solutions Group 
2013
What issues does IT face today? 
Inefficient IT leads to difficulty 
supporting the business 
Just Up to 
29% 
2013 
48% 
Maintain 
28% 
Invest 
24% 
Replace/Expand 
existing 
of downtime is 
caused by 
human error 
Rolling out new IT 
services takes too long 
Manual and disconnected 
processes impact service quality 
75% 
of business users consider 
IT to be distributed, agile, 
& flexible 
Source: InformationWeek survey of IT perception, October 2012. Forrester Research, Inc., Forrsights Budgets & Priorities Tracker Survey 
April, 2013. The causes & costs of data center system downtime – Advisory Board Q&A, June 2011
What else is driving convergence? 
80% 25X 68% 240 80% 
Cloud 
80% of cloud 
initiatives will 
be private and 
hybrid by 2014 
2013 
Data center 
traffic 
25X more 
bandwidth (I/O) 
per rack needed 
by 2015 
Operating 
costs 
In 2012, 68% of 
server-related 
spend was on 
management 
BYOD, mobility 
& VDI 
Smartphone users 
work an average of 
240 hours more per 
year 
Virtualization 
80% server 
virtualization 
by 2016
Convergence is a mixed message 
Is this flexibility & choice? 
Many providers taking a “one size fits all” approach 
2013
Datacenter Transformation – the Optimized Enterprise 
Delivering innovation and value at any scale 
The new proprietaries 
Costly solutions where 
operational savings are 
consumed by high costs 
with a lock-in penalty 
Legacy systems 
2013 
Operational Efficiency 
Price/Performance 
Operational costs 
$ 
$$$Capital costs 
Complex, monolithic 
systems that lock 
in and don’t scale 
Operational costs 
$$$ 
$$$Capital costs 
The Optimized Enterprise 
Breakthrough performance and efficiency 
Increased agility 
Greater scalability Operational costs 
$ 
$Capital costs 
Commodity systems 
and services 
Low-cost commodity 
components with no 
solutions value-add 
$$$ 
Operational costs 
$Capital costs
Dell’s approach to Converged Infrastructure 
Converged 
Management 
2013 
Automation + 
Orchestration + 
Unified Resource Management = 
Cloud Enablement 
Unique benefits 
Combined benefit 
• Transform IT from a cost 
center to a center for 
innovation 
• Increase IT velocity 
• Shift budget from 
maintenance to mission 
success 
• Gain critical data insights 
faster 
• Realize agility via unified 
IT Service management 
Technology enablers - consumable on your terms 
Converged 
Infrastructure 
Compute + 
Capacity + 
Networking = 
Virtualized Resource Pool 
• Automate application provisioning 
• Enable workload mobility 
• Reduced operational challenges 
• Rapidly deploy & reclaim resources 
• Enable self-service by end users 
• Enabling chargeback or showback 
• Capacity on demand 
• Simplified platform maintenance, 
control & administration 
• Seamless, modular scalability 
• Reduced operational expense 
• Increase utilization & efficiency 
• Power & cooling benefits
Simplified IT services in the Optimized Enterprise 
2013 
Business Unit 
Experience 
End User 
Experience 
IT Admin 
Experience 
VDI UC&C Biz Apps 
Virtualized IaaS/Private cloud 
Active System Manager and 3rd party systems mgmt integration 
Solution 
Templates 
Heterogeneous Infrastructure Resources 
Application & 
IT Services 
• Discovery, 
deployment and 
lifecycle 
management 
• Integrated 
applications and 
systems 
management 
Converged 
Infrastructure 
• Flexible pool of 
application 
resources 
compute, capacity, 
and networking 
• Intuitive 
infrastructure 
management
Convergence: technology building blocks 
2013 
Converged Infrastructure 
• Dell PowerEdge M1000e - High 
Density, flexible IO options, unified 
management 
• Dell PowerEdge VRTX - Convergence 
for remote,/branch & departmental 
• Active Infrastructure for Applications - 
(SAP HANA, Oracle, HPC, VDI) 
Converged Management 
• Native tools –infrastructure tools, 
hypervisor integration, management 
/instrumentation/monitoring 
• Virtualization mgmt - Foglight suite 
• Active System Manager – application 
provisioning, resource management, 
workload mobility 
• Multi-cloud manager 
Active Fabric: Converged 
networking 
• Force10 - (FTOS) software defined 
networking; scale-out; non-blocking, 
non-oversubscribed 
• Wireless & branch solutions 
• Flexible interoperability – MXL, 
IO Aggregator 
Fluid Data: Storage 
Convergence 
• Dell EqualLogic - scale-out, unified, 
virtualized IP storage, array or blade. 
• Dell Compellent - scale-up virtualized 
FC, FCoE, auto -tiering 
Applications
Dell converged platforms 
From office scale to enterprise scale 
PowerEdge VRTX 
2013 
PowerEdge M1000e 
Data center IT 
• Solves complex IT needs for 
Enterprise data centers 
• Wide range of server, storage, IO 
options 
• Mixed/heavy workloads 
• High performance & density 
(up to 32 server blades 
per chassis) 
Automated & application-centric 
solutions 
• Enables dynamic workload 
provisioning and automation 
• Application specific Converged 
architectures (Oracle, SAP, HPC) 
• Unified management with Active 
System Manager 
• Flexible deployment options 
• Private cloud building blocks 
(high scalability) 
Departmental / Branch 
• Solves basic IT needs for branch, 
departments and workgroup 
• No expert staff required 
• Global management from one 
console (CMC), onsite or remote 
• Clusters & standalone apps 
(up to 4 server blades) 
Active Solutions
Data center consulting expertise 
Proven to unlock efficiency 
2013 
Servers, platform 
consolidation & 
migration, HPCC 
Optimization, 
performance tuning, 
capacity planning 
Virtual desktop 
consulting and hosted 
VDI as a service 
Strategy, capacity 
planning & 
performance mgmt., 
data center 
consolidation & 
migration, operations 
Capacity, efficiency, 
reliability optimization, 
site selection, design 
& commissioning, 
energy management 
Networking 
VDI 
Platform 
optimization 
Data center 
planning & 
management 
Facilities 
efficiency
Active System Manager 
Unify environments, leverage existing investments, comprehensive integration 
Define 
Deploy 
Discover 
Maintain 
Accelerate IT Service Deployment Maximize IT Efficiency Strengthen IT Service Quality 
2013 
Capture best 
practices 
• Design templates & 
orchestrations: use 
out-of-box or create 
custom templates 
or; define workload 
lifecycle 
Rapidly deliver 
high quality 
workloads 
• Deploy workloads: 
provisioning of 
infrastructure and 
workloads through 
defined templates 
Get up & running 
quickly 
• Quickly discover: 
auto-inventory 
available resources 
• Pool resources 
Evolve workloads as 
needs change 
• Scale workloads: add 
or remove resources 
from workloads 
• Manage lifecycle: 
update or release 
resources as needed
Key benefits – Active System Manager 
2013 
Automation 
Automation of key tasks & functions as defined by 
IT requirements and best practices 
Centralization 
Consolidation of tools, processes and functions 
through a single console 
Operational savings 
Reduction in staff time and effort 
Capital savings 
Efficient utilization and control of server, storage 
and network resources 
Accuracy 
Accurate and consistent management through 
process standardization 
Adaptability 
Flexibility to scale workloads in a predictable fashion 
as a response to planned and unplanned events 
Active System 
Manager 
Automated service 
delivery through a 
unified management 
platform 
Agile 
Accelerate IT service 
deployment 
Efficient 
Maximize IT efficiency 
High Quality 
Strengthen IT service 
quality
Why is this an industry-leading approach? 
Open 
2013 
Active System Manager 
Easy to Use Comprehensive 
• Converged 
management 
platform 
Single console view of 
your environment 
• Full Lifecycle 
Management 
Physical, virtual, 
heterogeneous 
infrastructure 
Automated 
• Accelerated time to 
value 
Automation of workload 
& infrastructure mgmt. 
• Accurate 
Consistent outcomes 
• Automation 
Across multiple physical 
and virtual layers 
• Open and extensible 
An architecture that 
integrates IT, today & 
tomorrow 
• Heterogeneous 
Investment protection 
with multiple vendor 
infrastructure support 
• Intuitive 
From set-up to 
management with a 
simplified UI 
• Integrated 
3rd party tools using APIs 
• Flexible 
Meet specific 
environment needs
Introducing Active System Manager 7.5 
2013 
A Better 
Customer 
Experience 
Simplicity and ease of use 
• Enhanced user interface provides an intuitive, end-to-end 
infrastructure and workload automation experience 
through a single console 
• Streamlined deployment enabling faster time to value 
New modular architecture enables flexibility 
and extensibility 
• Broader 3rd party hardware support leveraging Dell IP 
and open source technologies 
• Easily extend the product to meet the needs of specific 
environments 
Automation 
• Automation of key tasks & functions as defined by IT 
requirements and best practices 
• Automated workload delivery and management of your 
converged infrastructure 
ASM 7.5 
enables more 
choice and 
accelerates 
convergence for 
a broader range 
of customers 
Agility 
Accelerate IT service 
deployment 
Efficiency 
Maximize IT efficiency 
High Quality 
Strengthen IT service 
quality
Automating workload deployment 
Faster results and better staff focus on important tasks 
2013 
Challenge: 
• Deployment of applications took too 
long 
• Manual deployment processes were 
error prone and complex 
Results: 
• Accelerated deployment of apps & 
infrastructure with Active System 
Manager 
• Dramatically reduced time spent on 
routine tasks through automation 
and standardization 
Indianapolis 
Airport 
Authority 
Owns and operates 
6 airports serving 
7 million passengers 
per year 
Less admin staff cost 
-20% 
Reduction of staff 
management time 
-30% 
Less time on staging 
and rollout 
-50%
Infrastructure-as-a-Service 
Agile & scalable private cloud using pre-built reference architectures 
2013 
Challenge: 
• Reduce the time to onboard and 
deploy new infrastructure, applications 
and IT Services 
• Reduce risk and maintain governance 
and control 
Results: 
• Faster provisioning of complex multi-tier 
workloads with ASM templates 
• Infrastructure on demand with pre-built 
templates & self-service portal 
• Flexibly scale using reference 
architectures & leverage existing IT 
Brodart 
Pennsylvania-based 
library 
solutions 
company 
Time to value 
6X faster 
Management 
tools 
88% fewer 
Time to deploy virtual 
infrastructure 
99% less
Virtual desktop rapid deployment 
Overcoming cloud client computing challenges 
2013 
Challenge: 
• Rapidly enable Client Mobility & BYOD 
• Enhance manageability of virtual 
infrastructure lifecycle for VDI 
• Enable phased VDI rollout pilot to 
production 
Citrix 
XenDesktop 
and 
XenMobile 
POC for 500 
users 
Time to productivity 
<1 day 
Time to administer 
~10 min 
Reduction in 
admin tools 
7 to 1 
Results: 
• Turnkey solutions to deploy, configure & 
scale virtual infrastructure and VDI 
• Template-driven automation captures 
best practices & accelerates deployments 
• End-to-end unified management 
Fortune 50 Financial Services Institution
Convergence without compromise 
1 console 
2013 
99% fewer 
Steps to deploy 
complex virtual 
infrastructure 
Most 
recommended 
45% better 
system performance 
per watt 
2X more 
compute nodes 
converged infrastructure per rack 
for deployment 
instead of 8 
6X faster 
implementation of new 
virtual infrastructure
Why partner with Dell? 
• Convergence on your terms – no 
matter your size or scale 
• Management choice, simplicity & 
integration 
• Intelligent infrastructure building 
blocks 
• Flexible deployment options 
• Key innovations that trend with 
customers and industry inflection points 
• End to end solutions from desktop to 
datacenter to cloud 
2013 
Dell 
Software 
• Performance & 
Availability 
Management 
(Quest Foglight) 
• Data Protection 
(Quest vRanger and 
AppAssure) 
• Security & 
Governance 
(Quest and 
SonicWALL) 
• Windows Server 
Management 
(Quest) 
• Plug-ins and 
connectors 
(VMware and 
Microsoft) 
Dell 
Services 
• Infrastructure 
Consulting 
• Application 
modernization 
• Deployment 
• Support services 
• Cloud services 
Dell 
Infrastructure 
• Servers 
• Storage 
• Networking 
• Facilities
2013 
Gain hands on experience, see demonstrations in the 
Solutions Showcase 
Schedule a post-event Whiteboard Session to 
address your specific requirements. Contact your 
account team for details. 
Visit a Dell Solution Center near you: 
Austin • New York City • Washington D.C. 
Chicago • Santa Clara • Mexico City • Sao Paolo 
Let’s get 
started 
Meet with Dell subject matter experts at the 
Solutions Showcase 
Visit http://del.ly/Converged
2013

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Power virtualization, apps and datacenter transformation with converged solutions

  • 1. Powering virtualization, applications and datacenter transformation with converged solutions Steven Stover Dell Enterprise Solutions Group 2013
  • 2. What issues does IT face today? Inefficient IT leads to difficulty supporting the business Just Up to 29% 2013 48% Maintain 28% Invest 24% Replace/Expand existing of downtime is caused by human error Rolling out new IT services takes too long Manual and disconnected processes impact service quality 75% of business users consider IT to be distributed, agile, & flexible Source: InformationWeek survey of IT perception, October 2012. Forrester Research, Inc., Forrsights Budgets & Priorities Tracker Survey April, 2013. The causes & costs of data center system downtime – Advisory Board Q&A, June 2011
  • 3. What else is driving convergence? 80% 25X 68% 240 80% Cloud 80% of cloud initiatives will be private and hybrid by 2014 2013 Data center traffic 25X more bandwidth (I/O) per rack needed by 2015 Operating costs In 2012, 68% of server-related spend was on management BYOD, mobility & VDI Smartphone users work an average of 240 hours more per year Virtualization 80% server virtualization by 2016
  • 4. Convergence is a mixed message Is this flexibility & choice? Many providers taking a “one size fits all” approach 2013
  • 5. Datacenter Transformation – the Optimized Enterprise Delivering innovation and value at any scale The new proprietaries Costly solutions where operational savings are consumed by high costs with a lock-in penalty Legacy systems 2013 Operational Efficiency Price/Performance Operational costs $ $$$Capital costs Complex, monolithic systems that lock in and don’t scale Operational costs $$$ $$$Capital costs The Optimized Enterprise Breakthrough performance and efficiency Increased agility Greater scalability Operational costs $ $Capital costs Commodity systems and services Low-cost commodity components with no solutions value-add $$$ Operational costs $Capital costs
  • 6. Dell’s approach to Converged Infrastructure Converged Management 2013 Automation + Orchestration + Unified Resource Management = Cloud Enablement Unique benefits Combined benefit • Transform IT from a cost center to a center for innovation • Increase IT velocity • Shift budget from maintenance to mission success • Gain critical data insights faster • Realize agility via unified IT Service management Technology enablers - consumable on your terms Converged Infrastructure Compute + Capacity + Networking = Virtualized Resource Pool • Automate application provisioning • Enable workload mobility • Reduced operational challenges • Rapidly deploy & reclaim resources • Enable self-service by end users • Enabling chargeback or showback • Capacity on demand • Simplified platform maintenance, control & administration • Seamless, modular scalability • Reduced operational expense • Increase utilization & efficiency • Power & cooling benefits
  • 7. Simplified IT services in the Optimized Enterprise 2013 Business Unit Experience End User Experience IT Admin Experience VDI UC&C Biz Apps Virtualized IaaS/Private cloud Active System Manager and 3rd party systems mgmt integration Solution Templates Heterogeneous Infrastructure Resources Application & IT Services • Discovery, deployment and lifecycle management • Integrated applications and systems management Converged Infrastructure • Flexible pool of application resources compute, capacity, and networking • Intuitive infrastructure management
  • 8. Convergence: technology building blocks 2013 Converged Infrastructure • Dell PowerEdge M1000e - High Density, flexible IO options, unified management • Dell PowerEdge VRTX - Convergence for remote,/branch & departmental • Active Infrastructure for Applications - (SAP HANA, Oracle, HPC, VDI) Converged Management • Native tools –infrastructure tools, hypervisor integration, management /instrumentation/monitoring • Virtualization mgmt - Foglight suite • Active System Manager – application provisioning, resource management, workload mobility • Multi-cloud manager Active Fabric: Converged networking • Force10 - (FTOS) software defined networking; scale-out; non-blocking, non-oversubscribed • Wireless & branch solutions • Flexible interoperability – MXL, IO Aggregator Fluid Data: Storage Convergence • Dell EqualLogic - scale-out, unified, virtualized IP storage, array or blade. • Dell Compellent - scale-up virtualized FC, FCoE, auto -tiering Applications
  • 9. Dell converged platforms From office scale to enterprise scale PowerEdge VRTX 2013 PowerEdge M1000e Data center IT • Solves complex IT needs for Enterprise data centers • Wide range of server, storage, IO options • Mixed/heavy workloads • High performance & density (up to 32 server blades per chassis) Automated & application-centric solutions • Enables dynamic workload provisioning and automation • Application specific Converged architectures (Oracle, SAP, HPC) • Unified management with Active System Manager • Flexible deployment options • Private cloud building blocks (high scalability) Departmental / Branch • Solves basic IT needs for branch, departments and workgroup • No expert staff required • Global management from one console (CMC), onsite or remote • Clusters & standalone apps (up to 4 server blades) Active Solutions
  • 10. Data center consulting expertise Proven to unlock efficiency 2013 Servers, platform consolidation & migration, HPCC Optimization, performance tuning, capacity planning Virtual desktop consulting and hosted VDI as a service Strategy, capacity planning & performance mgmt., data center consolidation & migration, operations Capacity, efficiency, reliability optimization, site selection, design & commissioning, energy management Networking VDI Platform optimization Data center planning & management Facilities efficiency
  • 11. Active System Manager Unify environments, leverage existing investments, comprehensive integration Define Deploy Discover Maintain Accelerate IT Service Deployment Maximize IT Efficiency Strengthen IT Service Quality 2013 Capture best practices • Design templates & orchestrations: use out-of-box or create custom templates or; define workload lifecycle Rapidly deliver high quality workloads • Deploy workloads: provisioning of infrastructure and workloads through defined templates Get up & running quickly • Quickly discover: auto-inventory available resources • Pool resources Evolve workloads as needs change • Scale workloads: add or remove resources from workloads • Manage lifecycle: update or release resources as needed
  • 12. Key benefits – Active System Manager 2013 Automation Automation of key tasks & functions as defined by IT requirements and best practices Centralization Consolidation of tools, processes and functions through a single console Operational savings Reduction in staff time and effort Capital savings Efficient utilization and control of server, storage and network resources Accuracy Accurate and consistent management through process standardization Adaptability Flexibility to scale workloads in a predictable fashion as a response to planned and unplanned events Active System Manager Automated service delivery through a unified management platform Agile Accelerate IT service deployment Efficient Maximize IT efficiency High Quality Strengthen IT service quality
  • 13. Why is this an industry-leading approach? Open 2013 Active System Manager Easy to Use Comprehensive • Converged management platform Single console view of your environment • Full Lifecycle Management Physical, virtual, heterogeneous infrastructure Automated • Accelerated time to value Automation of workload & infrastructure mgmt. • Accurate Consistent outcomes • Automation Across multiple physical and virtual layers • Open and extensible An architecture that integrates IT, today & tomorrow • Heterogeneous Investment protection with multiple vendor infrastructure support • Intuitive From set-up to management with a simplified UI • Integrated 3rd party tools using APIs • Flexible Meet specific environment needs
  • 14. Introducing Active System Manager 7.5 2013 A Better Customer Experience Simplicity and ease of use • Enhanced user interface provides an intuitive, end-to-end infrastructure and workload automation experience through a single console • Streamlined deployment enabling faster time to value New modular architecture enables flexibility and extensibility • Broader 3rd party hardware support leveraging Dell IP and open source technologies • Easily extend the product to meet the needs of specific environments Automation • Automation of key tasks & functions as defined by IT requirements and best practices • Automated workload delivery and management of your converged infrastructure ASM 7.5 enables more choice and accelerates convergence for a broader range of customers Agility Accelerate IT service deployment Efficiency Maximize IT efficiency High Quality Strengthen IT service quality
  • 15. Automating workload deployment Faster results and better staff focus on important tasks 2013 Challenge: • Deployment of applications took too long • Manual deployment processes were error prone and complex Results: • Accelerated deployment of apps & infrastructure with Active System Manager • Dramatically reduced time spent on routine tasks through automation and standardization Indianapolis Airport Authority Owns and operates 6 airports serving 7 million passengers per year Less admin staff cost -20% Reduction of staff management time -30% Less time on staging and rollout -50%
  • 16. Infrastructure-as-a-Service Agile & scalable private cloud using pre-built reference architectures 2013 Challenge: • Reduce the time to onboard and deploy new infrastructure, applications and IT Services • Reduce risk and maintain governance and control Results: • Faster provisioning of complex multi-tier workloads with ASM templates • Infrastructure on demand with pre-built templates & self-service portal • Flexibly scale using reference architectures & leverage existing IT Brodart Pennsylvania-based library solutions company Time to value 6X faster Management tools 88% fewer Time to deploy virtual infrastructure 99% less
  • 17. Virtual desktop rapid deployment Overcoming cloud client computing challenges 2013 Challenge: • Rapidly enable Client Mobility & BYOD • Enhance manageability of virtual infrastructure lifecycle for VDI • Enable phased VDI rollout pilot to production Citrix XenDesktop and XenMobile POC for 500 users Time to productivity <1 day Time to administer ~10 min Reduction in admin tools 7 to 1 Results: • Turnkey solutions to deploy, configure & scale virtual infrastructure and VDI • Template-driven automation captures best practices & accelerates deployments • End-to-end unified management Fortune 50 Financial Services Institution
  • 18. Convergence without compromise 1 console 2013 99% fewer Steps to deploy complex virtual infrastructure Most recommended 45% better system performance per watt 2X more compute nodes converged infrastructure per rack for deployment instead of 8 6X faster implementation of new virtual infrastructure
  • 19. Why partner with Dell? • Convergence on your terms – no matter your size or scale • Management choice, simplicity & integration • Intelligent infrastructure building blocks • Flexible deployment options • Key innovations that trend with customers and industry inflection points • End to end solutions from desktop to datacenter to cloud 2013 Dell Software • Performance & Availability Management (Quest Foglight) • Data Protection (Quest vRanger and AppAssure) • Security & Governance (Quest and SonicWALL) • Windows Server Management (Quest) • Plug-ins and connectors (VMware and Microsoft) Dell Services • Infrastructure Consulting • Application modernization • Deployment • Support services • Cloud services Dell Infrastructure • Servers • Storage • Networking • Facilities
  • 20. 2013 Gain hands on experience, see demonstrations in the Solutions Showcase Schedule a post-event Whiteboard Session to address your specific requirements. Contact your account team for details. Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo Let’s get started Meet with Dell subject matter experts at the Solutions Showcase Visit http://del.ly/Converged
  • 21. 2013

Editor's Notes

  1. Before we get too far, it’s important to note that business users of internal IT are often confused and frustrated by a seemingly complex IT organization that can’t roll out services in the time required by the business, often with costs that seem too high, and with service levels that can be unpredictable, causing frustration when outages occur. Your IT organization is under pressure from external cloud providers or hosting entities that promise accelerated service delivery at a lower costs and with higher overall service quality. For example, a recent InformationWeek survey of IT perceptions found that while 57% of IT pros consider their organizations to be distributed, agile, and flexible; just 29% of non-IT pros do. This indicates at least three things. One, there is a dangerous disconnect between the way the business views IT and how IT views itself. Two, business users simply aren’t satisfied with the speed of internal IT. And finally, but equally important, just over half of IT folks view themselves this way, which means IT itself understands that there are opportunities for improvement. Later in the presentation, we’ll show you how AI can help you accelerate service delivery to better assist the business with new initiatives. Another key inhibitor of IT relates to the spending priorities of IT. A few years back, a study indicated that 70% of IT is spent on operations and just 30% on innovation. A more recent study indicates that not much has changes, with just 28% of IT budgets being spent on innovation, 48% on maintaining existing infrastructure, and 24% spent replacing or expanding existing infrastructure investments. The key takeaway here is that we’ve seen cloud services expand considerably over the past few years, yet we haven’t yet responded to the threat by reallocating budgets to better support the business. We’ll talk about how AI can help you do more with less later in the presentation. Finally, we see service levels continue to be problematic, and while this statistic indicates human error causes most downtime, it isn’t right to simply point the finger at IT staff, as they are being asked to do more and more with the same manual tools that they’ve been using over the years. Later on, we’ll discuss the importance of automation in ensuring high service levels for the business. Now we know that your organization is under pressure, and we also know that external IT providers don’t offer the panacea they’re promising, as they have issues with security, integration challenges, and cost overruns, just like the rest. However, we also know that assertive marketing from cloud/hosting providers is causing businesses to aggressively evaluate alternatives and put pressure on internal IT organizations. We’d like to show you how Dell Active Infrastructure can change the conversation, and enable you to provide support to the business that will allow it to grow and thrive, while allowing your organization to be happier and more productive as well. Source Information InformationWeek survey of IT Perception http://www.informationweek.com/global-cio/interviews/why-business-doesnt-look-to-it-for-innov/240008408 The data puts an exclamation point on that last point: 57% of IT pros consider their organizations to be distributed, agile, and flexible; just 29% of non-IT pros do. Inefficient IT leads to difficulty supporting the business http://www.forrester.com/2010+IT+Budget+Allocations+Planning+For+2011/fulltext/-/E-RES57975 Disconnected, manual processes affect service quality http://searchdatacenter.techtarget.com/feature/The-causes-and-costs-of-data-center-system-downtime-Advisory-Board-QA
  2. Additional industry trends are also a huge factor… And what does all this mean in plain english? Any or all of the following may be true: You’re not nimble enough, unable to provide capacity on demand Your users are unhappy & looking for IT from OUTSIDE sources Your budget is in the wrong buckets Your timelines are too long Your control is going AWAY In the end - People, Process AND Technology all need to evolve together. That’s what convergence is all about… Sources: 1) Gartner, Top 10 Trends and How They Will Impact Data Centers and IT, December 2011. 2) IDC report, July 2011 3) iPass, Inc, Mobile Workforce Report, December 2010. 4) Gartner, Virtualization Improves IT Functions and Processes, September 2011
  3. Let’s stop for a second and talk about the definition of convergence. Many of our peers have driven convergence definitions to suit their agendas, not the needs of the customer. If HP, IBM & Cisco had their way, we’d have a lot of people running around in oversized shoes… But convergence is not just technology – it’s an evolution in how you provide IT…
  4. Why Dell? We offer something different in the enterprise IT space. Dell’s approach is to strike the right balance price and performance to maximize operational efficiency and deliver the best value. We call our strategy The Optimized Enterprise because it is designed to help organizations optimize from end-to-end, with whatever they have, wherever they are on their technology journey. For Dell, “optimizing” means helping you achieve superior economics through: breakthrough performance and efficiency, so you can do more while saving money greater agility, so you can achieve your goals faster even if your needs change, and solution scalability, so you can be assured of the same smart approach if your needs or organization grows Our approach is unique. Unlike our competitors with oversized, complex, legacy systems to protect [bottom left quadrant], our foundation is based on right-sized design and open standards. We focus on practical innovations that drive greater value for you. This approach delivers lower operational expenses (OpEx) and capital expenses (CapEx), time and time again. Furthermore, we strike the right balance between purveyors of proprietary systems [top left quadrant] that deliver lower OpEx at a premium price and commodity hardware providers [bottom right quadrant] that may offer rock-bottom pricing at the outset, but whose products increase operational costs because they’re less reliable and require more maintenance. [NEXT SLIDE]
  5. This slide is not a definition of convergence based on industry view but that of Dell’s POV based on our strategy to deliver converged solutions on our customers terms – a sharp focus on enabling flexibility and choice, leveraging current investments (hardware and software), democratization of convergence – converge on our customers terms at any size and scale and at any point in their journey to private cloud Over the course of the last few years, we’ve seen customer convergence initiatives have typically started from 1 of 2 angles… and there are benefits to be had in a gradual approach: Conv Infr: Let’s say you’re going thru a platform refresh, are somewhat virtualized but really want to focus on the intelligent platform building blocks, proper utilization & consolidation ratios, etc. It’s absolutely important to get those right in order to truly streamline your IT. If that’s where you are, then there are benefits to hitting the converged infrastructure avenue first. Whether you’re a small business or a fortune 100, there are major benefits to optimizing your infrastructure. Converged mgmt: If you’re pretty well set, from an infrastructure perspective, or you really need to implement automation & cloud-like capability first, then we’re talking about converged management tools. This is truly the point where the business & IT processes must be aligned, to facilitate things like self-service, chargeback/showback, measured service, resource management & monitoring, etc. (click to complete build) Achieve combined benefits of convergence when you converge infrastructure and management, aligned with business processes. Thru this you’ll be able to: Turn IT from a cost center to a center for innovation via efficiency, agility, cloud-capability. Spend budget on innovation, instead of maintenance. Redirect efforts to gaining data insights, serving customers more efficiently, achieving mission success. Unified IT Service management
  6. Considering the definitions on the previous slide, what does that look like in the real world. Let’s start from the ground up… Integrated Converged Infrastructure: Take for example, how converged infrastructure and an abstract pool of resources with unified, intuitive management can simplify the IT admin / datacenter engineer experience. Automating infrastructure maintenance & tuning activity, simplifying provisioning, providing ability to manage & reclaim resources effectively, are all benefits – and it’s even better when you can leverage your existing infrastructure as part of that resource pool. Application & IT Service Delivery: in order to meet the needs of business units & end-users, who now expect applications & services to come online at the speed of cloud – you need seamless links between applications and the platforms that make them go. You need interoperability with hypervisors & other systems management tools that may already be in place for monitoring, orchestration & automation. Dell solutions enable that interop & ability to scale your functionality based on maturity and need. This is done thru native tools within Dell platforms,like integrations with Vmware Vcenter & MS System Ctr Virtual Machine Manager, vFoglight, and other virtualization tools. Provisioning, mobility, and measured service are all core tenants of cloud computing – and you can create that functionality on-premise, with a free-standing software like Active System Manager - with a path to external linkages (i.e. hybrid cloud) in the future as needed (using multi-cloud manager). **In the end, IT needs efficient infrastructure resources to power the applications. End users & Business units want their applications right now, and they shouldn’t have to care what they’re running on, as long as they’re up & meeting SLA’s.
  7. Let’s talk specifically about how we help you resolve challenges & gain efficiency… using a flexible, modular approach. We meet your technology needs with innovations across our portfolio – and it’s flexible & modular. The center of the your world applications. A good solution is one that’s designed to solve customer challenges & provide a way forward to a more efficient enterprise. Across Dell’s portfolio, you’ll find important innovations that help in datacenter transformation. These 4 quadrants not only align with aspects of Dell’s Active Systems and converged solutions portfolio, they also align with key pain points & challenges customers experience within their application environments: (going clockwise from top left…) Active Fabric solves the challenge of quality of service for enterprise, campus, and branch IT. Scale out networking solutions that enable the modern “software defined network” for converged environments allows customers to ensure scalability & grow networking capacity as THEY need it – in a flexible modular fashion. The IO Aggregator enables you to connect Dell converged platforms like M1000e seamlessly into existing non-Dell networks. Our campus & branch solutions help ensure access & connectivity for branch and distributed environments. Fluid data solutions solve for data management, protection, access, & security with systems that were designed with virtualization in mind. Converged storage options range from FCoE & iSCSI based networking choices, to 10GbE arrays built to fit in our m1000e blade chassis to create a datacenter in a box, to unified block & file options on platforms that take the manual tuning out of storage administration with native auto-tiering and load-balancing. Application & hypervisor integration on Dell converged storage platforms provide the highest level of app availability & protection possible. Converged infrastructure solutions solve for a number of key challenges and provides our customers with operational efficiency, extreme utilization & performance, and gives them “hyper-scale” at any scale: scale-out shared infrastructure, choice & density of compute resources, power & cooling efficiencies, application-specific architectures like Active Infrastructure for Oracle/VDI/SAP/HPC that help a customer right-size and deploy a proven infrastructure solution for important workloads. Solutions like the PowerEdge VRTX enable customers in smaller environments, branches, or departments & workgroups to enjoy the benefits of convergence thru smaller scale shared infrastructure platform with advanced manageability. Lastly, and most importantly, the converged management tools help customers simplify management and achieve cloud-like capability in their environments. Whether a customer is in the phase of converged infrastructure / virtualization consolidation and they’re looking for simplified instrumentation & chassis/server management, or they’re creating advanced functionality for workload mobility, provisioning & automation, Dell can provide tools at the right stage of your transformation.
  8. Dell’s converged solutions offer convergence of infrastructure AND management from simple to advanced, at any scale – from small clusters or standalone apps all the way to enterprise. Customers of all sizes should benefit from convergence, that’s what we’re delivering in our portfolio. There are a variety of advantages as you move into larger, more scalable systems…
  9. What if you don’t know what your next steps are? No matter where you are in your journey from “virtualization to convergence to cloud”, Dell’s Virtualization & datacenter consulting offerings provide the end-to-end framework from workshops & assessments, to operational management and support for solutions. Some examples where we can help: Systems Management integration (orchestration & automation) – MS System Center Orchestrator, BMC, integration of ASM – Restful API Application modernization and rationalization datacenter / facilities optimization Virtualization consolidation (enterprise solutions or VDI) Cloud integration (private, hybrid, public)
  10. Unify Environments Enabling Customers To User Their Existing Infrastructure Dell leads enables customers to make use of technology through integration Use above as a sub header The standalone software, Active System Manager, can work with Dell or OTHER VENDOR Infrastructure to help you move to converged management and automation… With Active System Manager, you can: Discover – quickly discover inventory and available resources, create resource pools and integrate with Active Directory to get users up and running quickly. Define – design templates around your best practices, or use the built in templates – for cookie cutter deployment. Deploy – rapidly deploy workloads using proven templates. Maintain – manage Infrastructure lifecycle maintenance tasks, such as scaling up or down resources and migrating workloads.
  11. Automation of key tasks & functions as defined by IT requirements and best practices Automated workload-centric infrastructure configuration & on-going management Infrastructure lifecycle management Rapid infrastructure on-boarding Consolidation of tools, processes and functions through a single console Robust, centralized management platform Self-service web portal Reduction in staff time and effort Manual step and touch point reduction Efficient utilization and control of server, storage & network resources Resource pooling Dynamic resource allocation Accurate and consistent management through process standardization Template-based provisioning Workflow orchestration Real-time & historical operations auditing Flexibility to scale or migrate workloads in a predictable fashion as a response to planned and unplanned events Workload resource scaling Physical & virtual workload migration
  12. When it comes to resolving that day to day IT challenge, customers shouldn’t have to constantly tweak & tune everything. Just like we simplified storage provisioning /tiering/load-balancing with EQL & CML, we’re also able to help customers simplify how they manage the whole application ecosystem – that’s where converged solutions offer big payback. Instead of rigid, inflexible or over-engineered systems, IT should be… Open Open with an architecture that integrates with the IT of today & tomorrow; this means being able to plug a new solution into your existing architecture, as well as giving you flexibility in the future to adopt new technical innovations without worrying about your existing investments. use your mgmt tool of choice, use your hypervisor of choice, eliminate proprietary unix & closed OS’s; Heterogeneous with investment protection, supporting legacy infrastructure from multiple vendors. While we believe in our excellent products and solutions, we also understand that you have existing investments in other technologies, and we know how important it is to continue maximizing that investment. Easy to Use Intuitive to set-up and easy to keep using with unified management & easy integration with 3rd party tools; technology and tools are only valuable if users can easily understand and unlock their potential. It’s also important to leverage and integrate with existing 3rd party tools. Modular, whether a flexible modular approach using intelligent building blocks, OR leveraging a pre-integrated solution, our solutions enable you to speed initial set-up & ensure reliable performance. Modularity allows organizations to scale quickly with predictable performance, ensuring that IT can quickly deliver services in support of evolving requirements. Automated Automated with templates built on best practices to ensure accurate & consistent results with maximum speed. Automation is sometimes scary to administrators, but automating common routines, creating workload templates, and other optimizations within IT remove risk by reducing maintenance windows/tasks, leveraging best practices, fostering collaboration and ensuring consistency across the organization beyond the process of creating the templates themselves. Scalable with a capability to easily re-allocate resources; automation allows for simple and fast scaling of the infrastructure, but also ensures that unused resources are returned back to the pool so that other IT services can be scaled without unnecessarily purchasing new equipment. End to end An end-to-end offering of solutions & services paired with unified support, allows for the highest quality IT customer experience. I mentioned the need for openness and heterogeneity earlier, but there’s also a tremendous benefit of a solution purchased, implemented, and supported by a single vendor. The choice is yours – but you get to CHOOSE. With single provider, purchasing is streamlined, deployment and implementation is easier, and getting support at a solution level simplifies and accelerates problem resolution, ensuring high customer satisfaction. Add what you need, leverage existing investments, and increase flexibility of your IT portfolio. Experience a solid ROI with Dell. And by ease of adoption, we mean that we are simple to use, we integrate with existing tools, and we are flexible to adapt to specific customer needs/environments. With these capabilities, we overcome the major factors that makes solutions tough to adopt – (1) complex to use requiring significant training and steep learning curve, (2) does not integrate with existing tools, (3) too rigid and forces changes to existing processes and practices.  
  13. ASM advances the core functionality of our current platform: By adding a profoundly simple, intuitive UI. Broader support for Dell and non-Dell Hardware extends the benefits of converged management to a broader hardware ecosystem Orchestrations are now much more customizable, making it much easier to edit and execute orchestrations
  14. (So how does it all come together in the real world? Let’s talk about a few use cases where we’ve helped customers change the way they provide IT to their organizations… ) Rolling out applications, such as SQL server or Unified Communications can be complicated and presents some challenges: Getting the initial infrastructure built and deployed for a private cloud – ASM automates this process using pre-built or custom templates. It takes a long time to rollout IT services – ASM can turn services on rapidly, performing many deployment function in a single template. It needs to create services on-demand – ASM allows for the creation of standard best practices so that services can be templated and launched quickly. IT need to comply with governance and control standards – ASM templates ensure governance and control measures are followed. IT has existing infrastructure and they want to keep using it to extend the investment – ASM works with heterogeneous environments, with both Dell and non-Dell infrastructure. Case Study: Indianapolis Airport Authority used ASM to: Save 20% in admin staff Reduce staff time by 30% Spend 50% less time on staging and rollout 99% reduction in deployment Deploy an application in 1 hour versus 3 days Consolidated five rows of hardware to three racks reducing power and cooling costs by 10%
  15. Building a private cloud that scales well can be a challenge, some of the key challenges include: Getting the initial infrastructure built and deployed for a private cloud – ASM automates this process using pre-built or custom templates. It takes a long time to rollout IT services – ASM can turn services on rapidly, performing many deployment functions in a single template. IT needs to create services on-demand – ASM allows for the creation of standard best practices so that services can be templated and launched quickly. IT need to comply with governance and control standards – ASM templates ensure governance and control measures are followed. IT has existing infrastructure and they want to keep using it to extend the investment – ASM works with heterogeneous environments, with both Dell and non-Dell infrastructure. Case Study: Brodart used ASM to: Achieve 6x faster time to value 88% less tools were used to perform repetitive tasks 99% of manual steps were eliminated using ASM templates and orchestration With Dell Active System’s pre-integrated solutions, Dell customers have seen up to 6x faster implementation of new virtual infrastructure than doing it yourself ad# 12003624 Reduce the complexity and risk provisioning and managing your infrastructure by using up to 88% less tools to deploy virtual infrastructure on a Dell Active System than performing the same tasks without converged management (ad# G13001260) Rapidly respond to the needs of the business using Dell Active System’s built in templates and orchestrations to deploy a production-ready virtualization cluster in approximately 99% less steps than doing it manually. Dell Active System lets administrators do more, by reducing their effort to deploy a virtualization cluster with approximately 99% less hands on time than manual processes (ad# G13001260)
  16. Building a private cloud that scales well can be a challenge, some of the key challenges include: Getting the initial infrastructure built and deployed for a private cloud – ASM automates this process using pre-built or custom templates. It takes a long time to rollout IT services – ASM can turn services on rapidly, performing many deployment functions in a single template. IT needs to create services on-demand – ASM allows for the creation of standard best practices so that services can be templated and launched quickly. IT need to comply with governance and control standards – ASM templates ensure governance and control measures are followed. IT has existing infrastructure and they want to keep using it to extend the investment – ASM works with heterogeneous environments, with both Dell and non-Dell infrastructure. Case Study: Brodart used ASM to: Achieve 6x faster time to value 88% less tools were used to perform repetitive tasks 99% of manual steps were eliminated using ASM templates and orchestration With Dell Active System’s pre-integrated solutions, Dell customers have seen up to 6x faster implementation of new virtual infrastructure than doing it yourself ad# 12003624 Reduce the complexity and risk provisioning and managing your infrastructure by using up to 88% less tools to deploy virtual infrastructure on a Dell Active System than performing the same tasks without converged management (ad# G13001260) Rapidly respond to the needs of the business using Dell Active System’s built in templates and orchestrations to deploy a production-ready virtualization cluster in approximately 99% less steps than doing it manually. Dell Active System lets administrators do more, by reducing their effort to deploy a virtualization cluster with approximately 99% less hands on time than manual processes (ad# G13001260)
  17. Gome China http://www.dell.com/learn/us/en/uscorp1/videos~en/documents~2012-gome-10012271.aspx?c=us&l=en&s=corp&cs=uscorp1&delphi:gr=true ad# 12003624 “Get more use out of your data center space, with 2.3x more compute nodes per rack from Dell than Cisco, and 2x more than HP” Dell has ¼ height blade; Cisco and HP only have ½ height blade; Dell blade chassis is more dense than Cisco blade chassis. “As-is” fact-based claim. M420 allows 32 blades in 10U of space. An entire 42U rack can hold up to 128 M420s. B200 M3 allows 8 blades in 6U of space. An entire 42U rack can hold up to 56 B200s. BL460c Gen8 allows 16 blades in 10U of space. An entire 42U rack can hold up to 64 BL460c. Remove bottlenecks and oversubscription from the blade architecture with up to 6x more bandwidth leaving a Dell chassis than a Cisco chassis. Basis – Cisco chassis has eight 10 gigabit ports per Fabric Extender, with two fabric extenders per chassis, for a total of 16 ports, or 160 Gbps. The Dell chassis has sixteen 10 gigabit ports per PowerEdge M I/O Aggregator, with up to 6 IOAs per chassis, for a total of 96 ports, or 960 Gbps. 960 is six times 160. No ad#"Dell’s purpose-built design delivers 26 to 45% better performance per watt than HP or Cisco” Internal testing by Global Solutions Engineering. Comparison uses an industry standard benchmark “SPECpower.” The side-by-side system comparison among Dell, Cisco UCS and HP BladeSystem comprised of a blade chassis, eight ½ height 2S blades (same Intel processors/memory), blade I/O module, and ToR switches from each vendor. The Cisco UCS configuration included a Nexus ToR switch as well as the required UCS Fabric Interconnect/FEX. Solution Innovation ad# 12003624 Brodart Co. case study - “With Dell Active System’s pre-integrated solutions, Dell customers have seen up to 6x faster implementation of new virtual infrastructure than doing it yourself” This is derived from a vStart customer quote from an actual case study: “6-fold faster time to value with pre-cabled, validated virtualization solution” ad# G13001260 - “Rapidly respond to the needs of the business using Dell Active System’s built in templates and orchestrations to deploy a production-ready virtualization cluster in approximately 99% less steps than doing it manually” This test includes number of steps an administrator performs for configuration of blades, I/O modules, top of rack switches, and storage with appropriate settings, as well as installation of ESXi, creation of cluster, and configuration of virtual infrastructure. The comparison is against the exact same hardware architecture, but using the included tools and manual processes. In both cases, initial configuration steps have been done before the test that would be things typically done during the initial deployment of the rack (out of band management configuration, network connectivity, installation of management tools, etc). There are 8 manual steps with Dell Active System Manager versus 575 manual steps with legacy Dell tools. ad# G13001260 - Increase the accuracy of deployment by going from 8 tools to 1 to deploy virtual infrastructure” This test includes number of tools required for configuration of blades, I/O modules, top of rack switches, and storage with appropriate settings, as well as installation of ESXi, creation of cluster, and configuration of virtual infrastructure. The comparison is against the exact same hardware architecture, but using the included tools and manual processes. In both cases, initial configuration steps have been done before the test that would be things typically done during the initial deployment of the rack (out of band management configuration, network connectivity, installation of management tools, etc). Dell Active System Manager can do these tasks in one tool versus 8 tools in a legacy Dell environment.