The document provides guidelines for optimizing blog posts for search engines. It discusses conducting keyword research to incorporate keywords throughout posts, including in titles, headings, images, and meta descriptions. Other topics covered include optimizing images with keywords in file names and alt text, using header tags to structure posts, and improving discoverability through internal and external links to other articles and directories. The overall goal is to present helpful, well-optimized content to readers and search engines.

1. How to
Optimize a
Blog Post and
Why?
PRESENTED BY
HAMED SEYEDI

2. Introduction
Blog optimization and why?
Simple step by step
optimization guideline
for new bloggers
 Best SEO tools for the job
Additional resources and
related articles

3. Outlines
Keyword research
and tools
 Image
optimization
 Meta
descriptions
 Importance of
Internal and
external links
 URL
Optimization
 Summary
Additional
resources

4. Keywords
ResearchKeyword utilization through
out the post
Title
Heading
Anchor
text
Title
Tags
Add
Keyword to
URL
Introduct
ory
Sentence
Concludin
g
Paragraph
Meta
Descriptio
n

5. 1
2
34
5
6
Keyword
Research
Tools
Google
Keyword
Planner
Ahrefs
Keyword
Explorer
Moz
Keyword
Explorer
SEMrush
Soovl
e
Answer
The
Public

6. Image Optimization
 Add Keyword in file name
 Add Keyword in Alternate
text fields
 Add description of image

7. Meta descriptions
 Brief snippet of what the
readers will find
 Increase engagement
 Search engine Friendly

8. Categorization & Header
Tags
 Categorize content
 Use Header tags to provide
structure
Simplify complex concepts
 Summarize important points
 Add graphics and videos
 Searchenginejournal.com

9. Internal and
external links
 Link internally to
previous articles
 Link externally to other
similar resources
 Link to social medias
 Link to directories

10. Conclusi
on
Create value
Have Fun. It
shows
Keep it
simple
Optimiz
e
Be
consistent

11. Thank
You 