We're going to be looking at how to optimize our blog for search, and we're going to go over six simple steps that you can do every time you publish a piece of content to make sure that it actually is going to work for you. Now a lot of people just buy into the belief that content is king. Content is extremely important, but the reality is if you just create a bunch of content it doesn't necessarily mean you're going to rank. It doesn't necessarily mean you're going to drive organic traffic. There's tons of blogs on the web, like trillions, pages on the internet that get no traffic. I don't know about trillions, but you know what I'm saying. There's a lot of content out there where people just spend time and energy and effort creating, and sometimes they don't spend any effort in creating, and that's one of the reasons they're not getting traffic. But the reality is, is not everybody is going to rank. When you're talking about page one, there's only ten spots for every query. So what do we need to do to ensure that our content actually gets seen? That's what we're going to be looking at in this video.