This document discusses the different types of music that can be used in advertisements and their functions. It identifies jingles, generic music, soundtracks, soundalikes, covers, adaptations, and free music as options. The main functions of advertisement music are to underline and reinforce the advertised content, catch consumer attention, and support the advertisement structure. Choosing the right type of music is an important element for effectively communicating the advertisement's message.

2. Is about the best example of fuctional
music used to reinformancethe
mensage of the advertisement. The
music is one of the most important
element of this.
radio
TV

3. Fuctions of the music in
the advertisement
To
underline
and to
reinforce
the
advertised
contets
Answers to
structures
simple and
easy to
retairn in
orden
Catches the
attention of
the
consumer
Facilitates
the
discriminati-on
of
comercial
aims
Supports
and defines
the
estructure
of the
advertise-ment
https://www.youtube.com/watch?v=bFwVdUHWNyI

4. Original music
Provided music

5. Jingle
Generic Music
Soundtrack
Sound alike
Song created specifically

6. Short song. The lyrics and
music are created specifically
for an advertising.
Arrós al forn
Cola-cao

7. It is a specific melody for the
advertising campaign.
It is created for a particular
brand.
Danonino

8. It‘s a musical theme focused for
reinforce the images of the
advertisements.
The structure, rhythm the order of
the music and melody are marked by
the images.
Carte noire

9. They are songs created for the
listener to remember to specific
groups, singers or styles.
Tango comercial

10. Similar to the jingle but longer
than it. Specially created for
advertisements, but do not
need to talk about the product
or brand.
https://www.youtube.com/watch?v=WB7D2d74AVU
Raffaella Carà

11. Cover
Adaptation
Original
Free Music

12. Version of a know topic,
realized by specialist. It’s
not necesary to pay the
copyright and you can
adapt.
la vie est belle-lacome

13. Version modified of a
topic chanching the
letter, the music etc.
Adaptación de grease
Sorteo de verano de la 11

14. Utilization of the principal music
without any modification. To use it
you need to buy all copyright and
phonograph.
Anuncio Buckler

15. Free music of rights or
under cost. In this music
you don’t pay he
copyright
Cava Jaume Serra