Codes and conventions of a music video ben sexton
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The document discusses the codes and conventions used in music videos for four songs: 1) "What You Know" by Two Door Cinema Club uses a lively white background to highlight brightly colored clothing and show different people. Guitars and microphones identify the folky/rock genre. 2) "Budapest" by George Ezra features musical instruments to identify the folky genre and high key lighting outlines the artist. Crowd shots create a busy atmosphere. 3) "Pompeii" by Bastille uses many close-ups of the singer and bland, dark colors and backgrounds to highlight emotion. Distance shots capture the bland, dark mise-en-scene.
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Music videos
Music videos are short films that accompany and promote songs. Early music videos included illustrated songs in the 1890s and musical short films called "Vitaphone shorts" in the 1920s. In the 1960s, bands like The Animals and The Beatles began producing promotional films that featured choreographed group performances and experimental techniques like unusual camera angles, lighting, and effects. Their clips helped establish the modern format of performance-driven music videos.
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History of music videos
Bohemian Rhapsody by Queen, released in 1975, is considered the first official music video. It featured different styles of music throughout and special effects but no narrative elements. In contrast, Da Funk by Daft Punk from 1997 featured a narrative that overshadowed the song and diegetic sound. Milkshake by Kelis from 2003 combined performance and narrative shots set in a single location. Bezerk by Eminem from 2013 demonstrated more advanced technology through CGI, effects, and a green screen. Bohemian Rhapsody had the biggest impact by pioneering the music video and inspiring record companies to produce promotional videos for artists' singles.
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2) An image of the Rolling Stones in greyscale with a fish-eye effect, making their faces appear exaggerated and conveying a fun atmosphere through proximity.
3) An image of Benny Benassi standing behind a brick wall, representing the rugged nature of dance music through mise-en-scene and composition.
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Combination Evaluation
1) The document compares the consistency of style, color schemes, imagery and props used across a music artist's album packaging, advertising, and music video.
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3) Costumes, backgrounds, and instruments depicted are also consistently used across the different visual elements and in the music video scenes to reinforce the overall theme and aesthetic of the artist's work.
Draft 3 of digipak
The document appears to be the cover of a music CD, showing the signature of the lead singer across the top, the album name in large text in the middle, and a list of songs on the back with an image visible behind the text.
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Album labels
The front cover of the album features a large image of the artist looking directly at the camera, with their name prominently displayed in the corner against a white background. The album title is printed below in smaller text. The back cover keeps the design simple, including a city image, the track list, barcode, copyright information, and details of the artist and record label.
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The document discusses how mise-en-scène elements like costumes, props, makeup, color, lighting, and locations were used in a music video to attract audiences and communicate various messages. Costumes from popular stores made the characters relatable. Props and makeup appeared natural to seem realistic. Bright colors and neon lights created an upbeat atmosphere and represented the pop genre. Locations around London showed the characters having fun and represented the artists. Mise-en-scène elements effectively conveyed the narrative and mood through symbolic props and uses of color and lighting.
Jessie J Nobody's Perfect Analysis
The music video for Jessie J's "Nobody's Perfect" draws inspiration from the 2010 film Alice in Wonderland. It portrays the artist swinging between reality and the fantastical world of Wonderland through jump cuts. The shaky camerawork and upbeat tempo of the song match the energy and imperfections conveyed in the lyrics. Special effects like CGI are used to bring fantasy elements to life, such as the talking house and gates resembling Wonderland. Costumes in bold colors reference characters from the film and move the narrative along. Through its editing, lighting, and blending of reality with imagination, the video captures the essence of the song's message that nothing is perfect.
Evaluation task 1 pp
The document discusses conventions and forms used in various media products. It provides examples of conventions from music videos, such as close-ups in Adele's "Hello" video and dark lighting in Daughter's "Youth" video. It also discusses conventions for album covers, such as the relaxed field image on The Head and the Heart album and the color scheme and rural environment on the Autumn Glow album cover. The document aims to analyze how media products use, develop, or challenge conventions and relate conventions to conveying meaning and genre.
Proposal
The proposal is for a music video, magazine advert, and digipak for the song "Dinosaur" by AKMU. The music video will tell a narrative story through split screens of the same character at different ages, following the folk music genre conventions. Filming locations will be indoor and outdoor in London. The target audience is young adults who listen to K-pop for both entertainment and identity. Inspiration was drawn from other music videos in terms of split screens, use of old footage, and camera angles.
Textual analysis
The editing in the Arctic Monkeys - Brainstorm music video cuts rapidly between shots of the band, a pixelated screen with dancers, and black and white photos within the first 30 seconds. This pattern repeats throughout to match the speed and beat of the song. The random collection of shots and focus on the changing color screen and dancers instead of the band suggests there is no narrative and focuses on the music.
Evaluation Question One.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation q1
This document summarizes and discusses various shots from the student's music video project that demonstrate techniques used. It provides analysis of several shots that: 1) show links between lyrics and visuals, 2) represent how a record company would want their artist portrayed, 3) illustrate the music genre used, 4) demonstrate camera techniques like close-ups and manual focus, 5) showcase lighting techniques, and 6) exemplify the mise-en-scene style of a decadent fairy tale. The student also discusses shots that show intertextual references or techniques adopted from other music videos.
Evaluation q1 2 Michael
This document discusses conventions used in pop rock music videos and albums. It analyzes the document writer's media product and compares it to conventions seen in other pop rock media. Specifically, it examines conventions related to: 1) Performance lighting and shots in music videos, 2) Costumes in music videos balancing pop and rock styles, 3) Using the same actor for performance and narrative in music videos, 4) Black borders and color use in magazine advertisements, and 5) Medium shots of artists on album digipaks. The document evaluates how the writer's media product used, developed, or challenged these common pop rock conventions.
Leaf dog music video analysis (2)
The document analyzes the music video for the song "Some People Say" by Leaf Dog using Andrew Goodwin's five points of music video analysis. It examines the song structure, artist's voice and image, narrative elements, visual relationship to lyrics, and technical aspects of camerawork, editing, and effects. While the video focuses on the artist's performance and casual style, it lacks a clear narrative and uses basic technical elements to follow the artist and amplify the song's intensity.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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With Regards
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