This document outlines a presentation about improving campus visit experiences and making presentations more efficient. It discusses common problems or "potholes" with campus visits like inauthentic tours and overly long presentations. It promotes using a Pecha Kucha style of presentation, which is a concise format using images and stories to engage audiences. The presentation provides tips for storytelling, involving students, limiting text-heavy slides, and setting new guidelines to create more impactful campus visit experiences.
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Technology Innovations Track
1. Potholes &
Pecha Kucha
Bringing Japanese Efficiency to Your
Campus Visit and Presentations
Text
GPACAC 2010
Trent Gilbert, CXO, Chief eXperience Officer
Jeff Kallay, VP Consulting, “Apostle of Authenticity”
Tuesday, April 13, 2010
2. The Chronicle of Higher Education
Read the Chronicle Article
Tuesday, April 13, 2010
3. San Francisco Chronicle
SFO Article: The college visit - does it do any good? Read Jeff's blog post
Tuesday, April 13, 2010
4. Los Angeles Times
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
Tuesday, April 13, 2010
5. Los Angeles Times
But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
LA Times Article: On vacation -- at a college campus Read Trent’s blog post
Tuesday, April 13, 2010
6. Boston Globe
In Step with tradition: Campus Tours thriving
Tuesday, April 13, 2010
7. New York Times
Read the New York Times Article
Tuesday, April 13, 2010
8. US News and World Report
Read the US News and World Report Article
Tuesday, April 13, 2010
24. “Most Influential”
Arts & Science Group Student Poll 2004
Tuesday, April 13, 2010
25. “Most Trusted”
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures 2007 Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
Tuesday, April 13, 2010
68. Pecha Kucha is the Goal
Shorter Presentations
Less Talking At
More Time Out on Campus
More Human
Tuesday, April 13, 2010
69. Centre College - Centre by the Numbers Prezi
Tuesday, April 13, 2010
70. 5 Steps for Change
1. Pecha Kucha is the Goal for all
Admission Presentations
2 Become the Pecha Kucha Expert
3. Study, Join and Create
4. Educate the Rest of Campus
5. Set Presentation Guidelines/Rules
and Create Templates:
Limit Text, More Photos More Stories
Tuesday, April 13, 2010
71. Want More? Read Our Blogs:
TargetX Blog at www.targetx.com/ithink/
Tuesday, April 13, 2010
72. Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Tuesday, April 13, 2010
73. Download Session PDF
#1 Go to www.targetx.com
click iThink Blog
click Slide Presentations
#2 Go to www.slideshare.net/targetx
#3 Look for email with link
Tuesday, April 13, 2010
74. Potholes &
Pecha Kucha
Bringing Japanese Efficiency to Your
Campus Visit and Presentations
Text
GPACAC 2010
Trent Gilbert, CXO, Chief eXperience Officer
Jeff Kallay, VP Consulting, “Apostle of Authenticity”
Tuesday, April 13, 2010