Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes

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On the Participating Isn’t Leading
(Cheat Sheet):
Please turn to page 2
In a sentence or two, write what
you think Social Media (SoMe) is.
Then, in the SoMe Words box,
write three words you feel best
describe SoMe
Saturday, April 10, 2010

Participating Isn’t Leading
Michael “Zesty” Vaughn


<3 Raleigh


1 year
2 months

$1300

1 year
2 months

$1400

Electronic Communication


= a person


Social
Media

all resources
are listed on
the handouts

my slides will
be online
tonight
(with notes)

Not printed?

Why?

But we’re already on slide 15, and we’re only __________ minutes in.

Printed at six slides a page, that’s 30 pages.

Why?
180

But we’re already on slide 15, and we’re only __________ minutes in.

Printed at six slides a page, that’s 30 pages.

consequences
1

potential
2

leadership

but ﬁrst, we need to talk about social media
3

Social Media


what is
SoMe?

who
cares?

why is it important?

connections &
communication
define media

historically
speaking

4 major media
revolutions

print

In terms of connections and communications, Print media: One message to a group

transmitted

Transmitted media: One person to another

recorded

Recorded media: Includes ﬁlm and audio too, one message to a group

broadcast

Broadcast medium: One message to everyone

x

What we ﬁnd is that media that's good at creating conversations, is no good at creating
groups...


If you want to have a conversation in this world you have it with ONE other person (telephone,
telegraph)

x

And the media that's good at creating groups, is not good at creating conversations


If you want to send a message to a group, everyone gets the same message; we all read the
same book, see the same newscast

SoMe is a
social medium

It is an entirely new class of media, the ﬁfth major revolution


First communication medium in history that has native support for groups and conversations
at the same time


Couple this with the fact that old media is now being digitized by SoMe, and what you find is that the moment
our historical generation is living through--is the largest increase in expressive capability in human history
(Phone to VoIP/Skype, Music to MP3, Movies to Netflix)

4 major media
5 ^
revolutions


Clay Shirky; TED, How Social Media Can Make History

http://www.ted.com/talks/
clay_shirky_how_cellphones_twitter_facebook_can_make_history.html


It’s about user-generated content

web 2.0


It’s about user-generated content

sharing


In terms of content, the common theme is that without user-generated content, without
sharing, none of these sites really exist.


But are we using these tools to their full potential?

• making calls
• texting
• checking
the time

inspired by http://graphjam.com/2009/01/18/
song-chart-memes-usage-of-my-cell-phone/



Behavior that makes you wonder what the next generation of children will be like

12bn tweet

Will happen some time tomorrow

200m users

last April

200m users
400m users

DOUBLED in a year; THIRD LARGEST COUNTRY IN THE WORLD

three
things


Doesn’t exist without user-generated content

sharing


Doesn’t exist without user-generated content

consequences

unintended
consequences

new
rule

Do NOT, under ANY circumstance, look up any disease on Wikipedia unless you’re prepared
to see a picture of that. This especially includes cavities and pink eye.

three

the camera
is always on
1


Cameras are now ubiquitous, but it’s not just our images that can get us into trouble.

Lester Lefton (KSU)

sexting

Creating new issues; if a 16 yo girl sends a nude pic to a 16 yo boy, she’s guilty of
transmitting child pornography, he’s guilty of possessing it, and both sets of parents are
liable because they own the cell phone contracts

sexting slide removed for handouts



http://arstechnica.com/web/news/2009/08/uncouth-facebook-postings-closing-doors-
for-job-candidates.ars

45%

http://arstechnica.com/web/news/2009/08/uncouth-facebook-postings-closing-doors-
for-job-candidates.ars

Is the current
concept of
“reputation”
dead?

Can we continue holding our discretions against one another?

The Culture
of Availability
2

Renny
Gleeson TED
bit.ly/a9U6Z


Failure to disconnect


What’s happening here, now, isn’t as important to me as what could be happening anywhere
else.

You are not as important as literally almost anything that could come to me through this
device.

Electronic Communication


by the time I get to this point in my e comm presentation, at least half the students have
already sent or received a text message (I asked them)

the
hardest thing


you can ask your students to do

9
go offline


This is creating a huge problem through distraction, and it’s not just socially harmful


texting while driving is more dangerous than drunk driving


It’s having deadly consequences

Identity Shift
3

Our identities
are increasingly
situated,
conditional and
optional.
~Renny Gleeson


We have become our status updates

what
when
whether

This means we choose what part of our identity to share, when to share it, and whether or
not we share it at all

I share,
therefore I am


The new philosophy

reality


>

some actually value the online identity more!

second
“self”

ex
2


ex


Discussion Prompts
for SoMe
in second packet


8 solid discussion prompts, including what we used today

hw

In the next week,
commit to talking
to (at least) three
of your students
about how social
media affects them.

not just
the tech

The players have potential too


quick side note; the potential’s not just the tech, it’s the players too

Reddit and Rusty the cat

incredible
potential

SoMe is
a tool

Like Skip’s active learning strategies from On Course workshop

1
Skype is a voice-over-IP service that lets you make free voice and video calls to other Skype
users, anywhere in the world

Prof. Janet Banhidi

Used Skype to connect her Spanish students with English-learning students in South America;
immersion is the most e!ective method of learning a language

cell phones
in school
2

Wiregrass HS
Wesley Chapel, FL

Students register their phone numbers with their teachers, who can then send out mass text messages requiring the class to
perform an assignment. Using their cellphones, students can snap off pictures from the chalkboard, pass on school notes,
even access their teacher's blog, or download an entire lesson.


Takes advantage of tech they already know

in the
classroom
3

Dr. Monica Rankin

http://mashable.com/2010/03/01/twitter-classroom/

#tags

#fye101

went from 3-4 participants to 30-40; info posted on my Tumblr; The Twitter Experiment;
Anything that increases engagement is good

schools
using SoMe
bit.ly/9zQj74


Fantastic article, 50 examples (mostly Twitter)

SoMe is
a tool

It is a means to an end, like Skip’s active learning strategies from On Course workshop

your
goal

when evaluating a new SoMe

what can
it do?

when evaluating a new SoMe

does it meet my
learning goals?


but most importantly...

will it engage
my students?


engagement is king


we know what unengaged students look like

SoMe is
a tool

Activity time

SoMe Technologies
(full version)
in second packet


Thicker, fuller explanations of ﬁve popular SoMe technologies, with attribution

Find a SoMe
technology
Sign up and explore
its capabilities
Identify 3 ways to
use it with students

3
tribes

What is a Tribe?
in second packet


For a refresher. I highly recommend you pick up the book “Tribes” by Seth Godin. It’s a
single-sitting read.

What is a
Tribe

It’s a way of looking at a group of people who want to be led

shared means to
interest communicate

139


1) A shared interest
2) A means to communicate

Tribe

1) A shared interest
2) A means to communicate


The Internet did not homogenize us


Internet has created silos of interest for people to group together

L L L

conveyor belt

Be leaderific

Smell like a leader

Envision leaderisticness


The problem


Spontaneous!


January 12th



Suddenly leaders are popping up, forming Facebook groups, planning volunteer trips,
updating the Wikipedia entry with the latest news, promoting fundraising e!orts on Twitter,
starting donation websites

What about
January 11th?

L L L


anyone can be
a leader now

and on their own terms; when and how they want to be, but one law applies

Leadership is a
choice.

It’s the choice
to not do nothing.
~Seth Godin


Which brings us back to the title of this presentation...

Participating
isn’t leading



You have a Facebook Fan Page. So what?
You have a YouTube Channel. Who cares?
You’re on Twitter (advance slide)

Tribes
Case Book
bit.ly/1YT0dJ


absolutely free

the best
SoMe leaders are
successful
people

but for the purposes of this presentation...

OC Principle:
Successful students are
s u cce ss f u l
people

Metric:
8 Characteristics


8 Characteristics of
Successful Students
(my thoughts)
in second packet


My thoughts on each characteristic

Finish the
8 Characteristics
worksheet
extra copies on the website

or assign it to your students

to recap

leadership
3

questions

Participating Isnt Leading: Facebook, Twitter, and the Rise of Tribes

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