Postmodern past paper questions
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This document lists past paper questions about postmodern media from January 2010 to June 2014. The questions cover defining postmodern media, discussing why it may be considered controversial, analyzing how postmodern media differ from other media and blur reality/representation, and assessing theories of and arguments for/against postmodernism in relation to various media examples and texts.
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Exam info
This document provides information about an exam on Critical Perspectives in Media, including details about the postmodernism section. It covers the title, length, requirements and marking of the exam. For the postmodernism part, it lists various media platforms and theories that must be studied, such as video games, cinema and audience theories. It also provides sample exam questions focusing on definitions of postmodernism, how postmodern media challenges traditional concepts, and debates around whether postmodernism is a useful theory. Students are instructed to prepare for an exam question relating to prompts about their chosen contemporary media issue.
Exam info
This document provides information about the A2 exam on Critical Perspectives in Media, focusing on the section on postmodernism. It outlines the requirements, platforms, and styles of questions for the exam. Regarding postmodernism, it discusses key thinkers like Lyotard and Baurillard and their views that media reality has become our new reality, with the distinction between reality and media representation blurred. It also notes common arguments for and against postmodernism as a useful theory.
Postmodern past paper questions
This document contains past exam questions about postmodern media from January 2010 to June 2013. The questions focus on defining postmodern media, explaining why it may be considered controversial, discussing how postmodern media differ from other media and blur reality and representation, assessing arguments for and against postmodernism in relation to media examples, and evaluating theories of postmodernism and how it challenges relationships between texts and audiences.
Intro to Exam
The document provides information about the MEST 1 exam for AS Media. It is a 2 hour written exam worth 50% of the AS level. It has two sections: Section A involves short answer questions about media platforms and concepts, and Section B involves a choice of essay questions about a cross-media study of music. The exam tests understanding of key media platforms like broadcasting, digital media, and print, as well as concepts like form, audience, institution, and representation. Students should use their time effectively in the exam to demonstrate knowledge of these platforms and concepts.
ASY1 Media Studies Audience Response
The document discusses several theories related to how media affects audiences:
- The hypodermic needle theory suggests media has a direct effect on audiences by "injecting" ideas and behaviors, but it is an oversimplified view.
- Cultivation theory proposes that repeated exposure to media shapes peoples' perceptions of reality over time, even for light viewers, by reinforcing mainstream values.
- Reception theory focuses on the active role of audiences in interpreting meanings from media texts based on their own experiences and contexts, rather than meanings intended by producers. Different audiences can derive different readings from the same text.
Pomo revision (before exam)
Postmodern media texts employ several defining features that blur traditional boundaries between reality and representation. These include hybridization, intertextuality, self-reflexivity, manipulation of time and space through nonlinear narratives, and an emphasis on dystopian themes and flattened affect. Key postmodern theorists like Baudrillard, Foucault, and Lyotard explored related concepts of hyperreality, panopticism, and the critique of grand narratives. While postmodern media challenge conventional understandings of genre, narrative and the audience experience, some critics argue that postmodernism is not a useful framework or that all contemporary media cannot be defined as postmodern.
Assessment 1A with answers and mark scheme
This document outlines the questions and requirements for Assessment 1 in an introductory media studies course. It includes questions about representing gender in advertising, identifying the target audience, interpreting meanings, defining genre, discussing media effects theories, and analyzing the media industry. Students are asked to apply concepts from theorists like Barthes, Hall, Neale, and effects theories. They must also discuss how technology, ownership concentration, and regulation have impacted the media industry they have researched. Marking criteria evaluate students' comprehensive understanding and accurate application of course concepts in their responses.
A levels audience
The target audience of Vogue magazine according to the socio-economic profiling model would be:
Groups A and B.
Vogue magazine targets senior managers, bankers, lawyers, doctors and other very well paid professionals (Group A), as well as middle management, teachers, and other fairly well paid professionals (Group B). It focuses on high fashion, luxury goods, celebrity culture and lifestyles associated with the upper classes. The expensive advertisements and aspirational content in Vogue would not appeal to lower income groups.
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Exam info
This document provides information about an exam on Critical Perspectives in Media, including details about the postmodernism section. It covers the title, length, requirements and marking of the exam. For the postmodernism part, it lists various media platforms and theories that must be studied, such as video games, cinema and audience theories. It also provides sample exam questions focusing on definitions of postmodernism, how postmodern media challenges traditional concepts, and debates around whether postmodernism is a useful theory. Students are instructed to prepare for an exam question relating to prompts about their chosen contemporary media issue.
Exam info
This document provides information about the A2 exam on Critical Perspectives in Media, focusing on the section on postmodernism. It outlines the requirements, platforms, and styles of questions for the exam. Regarding postmodernism, it discusses key thinkers like Lyotard and Baurillard and their views that media reality has become our new reality, with the distinction between reality and media representation blurred. It also notes common arguments for and against postmodernism as a useful theory.
Postmodern past paper questions
This document contains past exam questions about postmodern media from January 2010 to June 2013. The questions focus on defining postmodern media, explaining why it may be considered controversial, discussing how postmodern media differ from other media and blur reality and representation, assessing arguments for and against postmodernism in relation to media examples, and evaluating theories of postmodernism and how it challenges relationships between texts and audiences.
Intro to Exam
The document provides information about the MEST 1 exam for AS Media. It is a 2 hour written exam worth 50% of the AS level. It has two sections: Section A involves short answer questions about media platforms and concepts, and Section B involves a choice of essay questions about a cross-media study of music. The exam tests understanding of key media platforms like broadcasting, digital media, and print, as well as concepts like form, audience, institution, and representation. Students should use their time effectively in the exam to demonstrate knowledge of these platforms and concepts.
ASY1 Media Studies Audience Response
The document discusses several theories related to how media affects audiences:
- The hypodermic needle theory suggests media has a direct effect on audiences by "injecting" ideas and behaviors, but it is an oversimplified view.
- Cultivation theory proposes that repeated exposure to media shapes peoples' perceptions of reality over time, even for light viewers, by reinforcing mainstream values.
- Reception theory focuses on the active role of audiences in interpreting meanings from media texts based on their own experiences and contexts, rather than meanings intended by producers. Different audiences can derive different readings from the same text.
Pomo revision (before exam)
Postmodern media texts employ several defining features that blur traditional boundaries between reality and representation. These include hybridization, intertextuality, self-reflexivity, manipulation of time and space through nonlinear narratives, and an emphasis on dystopian themes and flattened affect. Key postmodern theorists like Baudrillard, Foucault, and Lyotard explored related concepts of hyperreality, panopticism, and the critique of grand narratives. While postmodern media challenge conventional understandings of genre, narrative and the audience experience, some critics argue that postmodernism is not a useful framework or that all contemporary media cannot be defined as postmodern.
Assessment 1A with answers and mark scheme
This document outlines the questions and requirements for Assessment 1 in an introductory media studies course. It includes questions about representing gender in advertising, identifying the target audience, interpreting meanings, defining genre, discussing media effects theories, and analyzing the media industry. Students are asked to apply concepts from theorists like Barthes, Hall, Neale, and effects theories. They must also discuss how technology, ownership concentration, and regulation have impacted the media industry they have researched. Marking criteria evaluate students' comprehensive understanding and accurate application of course concepts in their responses.
A levels audience
The target audience of Vogue magazine according to the socio-economic profiling model would be:
Groups A and B.
Vogue magazine targets senior managers, bankers, lawyers, doctors and other very well paid professionals (Group A), as well as middle management, teachers, and other fairly well paid professionals (Group B). It focuses on high fashion, luxury goods, celebrity culture and lifestyles associated with the upper classes. The expensive advertisements and aspirational content in Vogue would not appeal to lower income groups.
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This document discusses key concepts relating to audiences and media effects theories. It defines what an audience is and discusses demographic and psychographic profiling. It also covers the differences between target and niche audiences. Several theories are summarized, including:
- Bandura's social learning theory which suggests media can influence behaviors through modeling
- Gerbner's cultivation theory which argues repeated media exposure shapes viewers' perceptions of social reality
- Hall's reception theory which proposes encoding/decoding framework for analyzing how audiences make meaning from media texts.
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The document discusses several theories of audience perspectives in media studies:
1) Historically, audiences were seen as passive masses directly influenced by media, but now are recognized as diverse individuals who actively interpret media based on their own experiences.
2) Stuart Hall's encoding/decoding model showed that media producers encode intended meanings, but audiences decode meanings based on their own perspectives, which may differ from intended meanings.
3) Uses and gratifications theory views audiences as active in using media to fulfill needs like entertainment, social interaction, identity exploration, and information/education.
4) David Gauntlett's concept of the "pick 'n' mix reader" describes flexible audiences who selectively engage with different aspects of media
Audience theory
Stuart Hall proposed three ways that audiences can respond to texts:
1) Preferred/dominant readings where the audience interprets the text as intended.
2) Negotiated readings where the audience agrees with some parts but not others.
3) Oppositional/resistant readings where the audience's beliefs conflict with how the text portrays something.
This means a text cannot have a static meaning since audiences can interpret it differently based on their experiences.
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Postmodern past paper questions
- 1. Postmodern past paper questions
- 2. Jan 2010 • What is meant by ‘postmodern media’? • Explain why the idea of ‘postmodern media’ might be considered controversial.
- 3. June 2010 • Why are some media products described as ‘postmodern’? • “Postmodern media blur the boundary between reality and representation”. Discuss this idea with reference to media texts you have studied.
- 4. Jan 2011 • Explain why certain kinds of media can be defined as postmodern. • Discuss why some people are not convinced by the idea of postmodern media.
- 5. June 2011 • How do postmodern media differ from other media? • How far do you accept the idea of postmodernism?
- 6. Jan 2012 • “Postmodern media manipulate time and space.” To what extend does this definition apply to texts you have studied? • Define postmodern media with examples.
- 7. June 2012 • Assess the arguments for and against postmodernism, in relation to media examples. • “Postmodern media break the rules of representation.” Discuss.
- 8. Jan 13 • “All contemporary media is postmodern.” Discuss this statement in relation to examples you have studied. • Evaluate theories of postmodernism in relation to media.
- 9. Jun 13 • Provide your definition of postmodern media and support it with examples. • To what extent do postmodern media challenge the relationship between text and audience?
- 10. June 14 • ? • ? • Something about define pomo • & • Related to Representation?