This document introduces film production audits conducted by Spatial Access. It discusses that film production involves various stages and costs, including talent, locations, and post-production. As production budgets increase, marketers are increasingly seeking to rationalize costs through film audits. Spatial Access audits all film production costs like talent fees, rights, and negotiations to ensure clients pay the right price without compromising quality. Past clients praise Spatial Access for cost savings and optimizing various contractual aspects.

1. Film Production Audit
An Introduction
By Spatial Access
© Spatial Access | 2013

2. © Spatial Access | 2013
Film production is the process of making a film
or a television commercial (TVC).
It involves a number of stages, a stipulated time period,
an ensemble of technicians and a budget which at
times can be enormous!
Films are scripted by the creative agency but produced
by an independent production house
Film Production

3. © Spatial Access | 2013
This presentation focuses on film
production costs for television
and the need to audit the same.

4. © Spatial Access | 2013
A commercial advertisement on television produced
and paid for by an organization is typically to
convey a message to market a product, service,
idea or company.
In simple terms, a TVC is a form of mass
communication via the medium of a television.
Before that, the role of a TVC

5. © Spatial Access | 2013
A TVC duration generally ranges between:
It could be an original production of 60 seconds
which is then edited down to shorter durations or
maybe a short film to start with
Duration
60 secs 45 secs 30 secs 20 secs 10 secs

6. © Spatial Access | 2013
A TVC production goes through the following stages:
Stages
Development Pre-Production Production Post-Production
Based on a brief,
the creative agency
comes up with a
script, storyboard &
treatment. Also
shortlists prospective
production houses
After selection of
idea and production
partner, detailed
discussions take
place on the
execution of the
script
The film is created
on the shooting
floor – actors, look,
feel, style, direction,
lighting, sets,
locations are all
aspects that
dominate this phase
The images, sound
and visual effects of
the recorded film are
edited, modified,
enhanced, pieced
together and a final
film is ready for
approval

7. © Spatial Access | 2013
Expenditure on films is a large component of a
brands production costs.
TVC production costs come under various heads
such as raw stock, location, staff and directorial
talent, models, camera, lighting, sets, editing,
special effects, sound recording, royalties and rights
etc. TVC production is a complex affair!
Budget

8. © Spatial Access | 2013
Today, thanks to media
clutter, brands make
anywhere between three to
thirty films a year, thereby
increasing the production
budget substantially.
A TVC production can cost
anywhere between
`5 lakh to ` 2 Cr. plus!
Current Scenario

9. © Spatial Access | 2013
Also due to rising costs of talent, studios
and art/input, overall production bills have
shot up by at least 20% over the past few
years and is on the rise ever since
© Spatial Access | 2013

10. © Spatial Access | 2013
With these factors in mind, advertisers increasingly
feel the need to rationalize costs and eliminate
wastage.
Belts have to be tightened at all ends. Margins have
to be managed and transparency is critical
That’s why more and more marketers bring in Film
production audit specialists to keep a tab on the
costs!
Need to manage costs

11. © Spatial Access | 2013
A film production audit at SA is a unique service
that equips marketers with an in-house Film Expert to
scrutinize, negotiate and finalize costs and contract
terms before the costs are incurred.
The SA Auditor steps in to audit everything from cost
of film production, royalties, airing rights in India
and abroad, film buyouts to cost of talent and
technicians both in India and across south east Asia.
Film Production Audit
at Spatial Access

12. © Spatial Access | 2013
A film production audit not only helps to rationalize
costs, but also helps in understanding baffling
technical terms of the contract, film scripts and other
terms.

13. © Spatial Access | 2013
Expertise & Approach
The Spatial Access Film Production Audit approach
involves technical cost discussions by a film expert
with experience spanning over 400 films in the last
15 years
Armed with domain expertise & an understanding
of market realities, we deliver value to advertisers
engaged with varied creative agencies and
production houses

14. © Spatial Access | 2013
A Film Production Audit at Spatial Access
ensures that advertisers pay the right price
for their TVC with no compromise on
quality!
© Spatial Access | 2013

15. © Spatial Access | 2013
Paints Category
“The film audit by your team not only
provided us cost optimization but
various aspects of usage rights which
were missing earlier . With the money
saved, we were able to raise up the
level of production . We appreciate
the efforts of Team Spatial Access on
the film-audit”.
Here’s what some clients have to say
FMCG Category
“The deep knowledge and
understanding in the film production
space that is brought on board by
Spatial Access has helped us
tremendously in controlling cost while
maintaining high quality standards of
our films”.
FMCG Category
“The team at Spatial Access provided stellar value in negotiating ad film costs for
us recently. This was critical since film production costs can be a black box for
clients, and significant savings can be made without compromising on the quality
of the final TVC. I would recommend Spatial Access to any client for negotiating
ad film costs without hesitation”.

16. © Spatial Access | 2013
Spatial Access Private Limited
(e): anant@spatialaccess.com
(w): www.spatialaccess.com
To know more, contact:
© Spatial Access | 2013