The poster features a central image that provides insight into the film without revealing too much. This large image is most likely to grab attention. The title "Saw" is also large to draw the eye. Credits at the bottom list the cast and filmmakers, acting as a form of celebrity endorsement to entice viewers by familiar names. The companies involved in producing, distributing, and exhibiting the film are also listed at the bottom, showing horizontal integration and signifying quality through associated big names.

1. Poster analysis
In this poster there is one main image, this image is centre of the
page and gives insight to the film, not revealing too much however.
The image being in the largest thing on the page draws the audience
in as if against other posters this image would be the most likely to
grab the attention of the consumer.
The noun ‘Saw’ being the
name of the film and also
one of the largest pieces of
graphology on the page also
draws in the attention from
the consumers. The
manipulation of the text also
aids making it more
aesthetically pleasing, with it
being more interesting to
look at the audience would
be more liable to want to
watch the film itself.
The poster has credits at the bottom, this provide the audience with
who is in the film, who produces the film and who distributes the
film, this could be seen as a way of celebrity endorsement as by
adding the known names into the bottom they audience would be
more likely to want to what these famous people or company’s have
to offer to this film
Also at the very bottom of the page is a list of the company’s
involved with film where producing, distributing or exhibiting. This is
known as horizontal integration, this is a good way for advertising
the big names and companies that helped the film be what it is and if
someone has seen a film which one of these companies has
involvement in and they enjoyed it they are more likely to want to
watch this film