This document analyzes the design elements of a media digipack for the film "Shifty." The digipack consistently uses a bold yellow and black color scheme across the poster, website, and DVD cover. It also employs common conventions like featuring the stars and ratings. However, it makes the materials unique by including unconventional elements and tying design features to the film's plot, like how the poster seems to divide the characters. Overall, the digipack effectively promotes the film while standing out through small deviations from standards. It aims to attract its target teenage audience by integrating social media links and popular music artists into the marketing materials.

1. Media Digipack
Jake Dulson

2. Poster In this digipack there there are many themes
throughout that give this film similar
characteristics through all the products. An
example of this is the typical colour schemes, on
every product they use a bold yellow background
and a very basic font. Although i say basic this is
one of the elements that make these products
stand out and look very professional. They also
use very conventional effects to get the readers
attention through using quotes such as “will
restore your faith in British film”. This gives the
viewer the impression that this will be a very good
film. It is also aimed towards its target audience of
british people through the same quote. The target
audience are british people so they will be more
interested in supporting the British film industry
rather than a foreign one. Therefore through that
quote the viewer (target audience) will feel they
have to watch the film to see if the quote is true.
Another typical convention is using the stars as a
rating through different film critics in this case
they use Empire and Total Film which are two of
the biggest film magazine publishers.
Through this the audience can see that if they have got such a could rating from two big film critics they know it will be a good film
to watch. The name of the film in the middle Shifty has a long I almost dividing the poster into two sections. This could link towards
the film storyline as there is a split between the two main characters maybe to suggest they have different beliefs or they don’t like
each other or maybe they disagree on something. Another element that could link to one of these theories is that one character is
looking away from the other with a smile on his face. Where as the other is looking straight ahead with a serious face. Another
typical convention is they typical moral line or a line that tells you kind of what is going to happen in the film. In this poster they use
“24 hours to deal yourself out”. This links towards the films storyline as the film is about a drug dealer that gets him self into trouble
when he loses drugs and gets in debt to major dealers.

3. Website
The website follows the typical trend in colour scheme that
follows throughout this digipack which is black and yellow.
Although this website is made to promote the film it does
include many unconventional pages to make it unique and
more fun to viewers. It does this through saying you can
stitch up friends and much more. Also another typical
convention is through the links to different popular social
networking sites that teens use to follow the film and
become a fan through facebook, myspace and bebo. this is
good as the films target audience is teenagers in middle to
late teens and people of this age are very common on
there social networking websites. This then therefore
widens there advertising and through this the film can
become more popular. They have also used the same title
with the same effect on the I and also the same two
pictures of the two main characters. The basic hyperlinks to
different parts of the website take you to different part
such as the music which widens the target audience as
people who like the music in the soundtrack then may
decide to watch the film. It also takes you to the trailer
where you can get a taster of what to expect in the film. It
includes the essential conventions such as the basic
information that is release date and also makers of the
website (metradome).

4. DVD Cover Although the DVD colour scheme follows the
traditional trend throughout the digipack it has a kind
of different dark grimy design. This sets the DVD
cover out from the rest and links in to the pictures in
the background of the thugs. Therefore the design
could link towards the storyline and setting as it is a
rough setting and also has a lot of violence
throughout the film. At the top of the front part of
the DVD cover different artists out of the
soundtrack are mentioned because this widens the
target audience and maybe these names maybe
recognised more than what the actual film will be
recognised. It also includes the essential conventions
such as the age certificate which is important for the
target audience. Also it includes the basic criteria of
what might be included in the film for parental
responcibility and also the production company and
more. Once again this uses the same effect through
the star ratings as the poster uses but this time using
3 different critics but are still very well known.
The back of the DVD cover also includes the basic description of the storyline which important for the reader of this as it can be the
difference between a person purchasing the DVD or leaving it. All in all i think the digipack as a whole follows many conventions and
also some different unconventional aspects but this is what make it unique and look a good quality and i hope once my products are
designed they will be to a standard close to this.

5. Film Trailer