The document provides details on the creative process for designing a movie poster for a short horror film. Key elements included in the poster design are: 1. A black background to signify evil and darkness, conforming to horror poster conventions. 2. The film title in white centered at the top to indicate importance and contrast against the black background. 3. Smaller centered credits at the bottom, conforming to general movie poster conventions. 4. An image of the main possessed character cropped from a film scene to directly target paranormal fans and entice them to watch.

1. SHORT FILM POSTER
(FIRST DRAFT)

2. I USED THE PAINT BUCKET TOOL
TO CREATE A BLACK BACKGROUND.
I DID THIS TO CONFORM TO THE
CONVENTIONS OF OTHER HORROR
POSTERS WHICH USE THE COLOUR
BLACK TO SIGNIFY EVIL AND HOW
DARKNESS WILL TAKE OVER.

3. SECONDLY, I ADDED THE NAME
OF THE FILM TO THE POSTER.
THIS HAS BEEN PLACED AT THE
TOP OF THE POSTER TO
INDICATE ITS IMPORTANCE
AND HAS CENTRE ALIGNMENT
TO MAKE THE POSTER MORE
APPEALING AND
PROFESSIONAL. THE COLOUR IS
WHITE TO MAKE IT CONTRAST
AGAINST THE BLACK
BACKGROUND THUS MAKING IT
REPRESENT THE INNOCENCE OF
THE CHARCTERS. THE SERIF
FONT IMPLIES THE SUB-GENRE
OF PARANORMAL/POSSESSION
AS MOST HORROR FANATICS
WILL PRESUME THE RELATION
DUE TO A SERIF FONT BEING
USED IN MOST, SIMILAR MOVIE
POSTERS.

4. NEXT, I INCLUDED THE
CREDITS OF CONTRIBUTERS
TO THE BOTTOM OF THE
POSTER. IT HAS BEEN
PLACED THERE AS IT
CONFORMS TO OTHER
CONVENTIONS OF GENERAL
MOVIE POSTERS AND GIVES
SIGNIFICANCE TO THE MAIN
IMAGE, WHICH WILL BE
PLACED IN THE CENTRE. THE
FONT SIZE WILL BE SMALLER
THAN ALL OTHER CONTENTS
THAT WILL APPEAR ON THE
POSTER AS THIS HAS LESS
SIGNIFICANCE. PEOPLE
GENERALLY DO NOT
CHOOSE TO WATCH A MOVIE
BASED ON THESE CREDITS.
THIS ALSO HAS CENTRE
ALIGNMENT TO LOOK
PROFESSIONAL AS IT WILL
LOOK SIMILAR TO THE TITLE.

5. USING THE QUICK SELECTION
TOOL, I CROPPED THE MAIN
CHARACTER OUT OF THE
IMAGE I AM USING, TAKEN
FROM A SCENE IN THE FILM.
THIS SCENE IS WHEN SAM IS
COMPLETELY POSSESSED
WHICH ESSENTIALLY GIVES
AWAY THE PLOT OF THE FILM
AS WELL AS THE NAME. I HAVE
DONE THIS SO MY AUDIENCE
OF PARANORMAL FANS ARE
DIRECTLY TARGETTED,
ENTICING THEM TO WATCH
THE FILM FOR THEMSELVES.
MANY OTHER FILM POSTERS
USE THIS TACTIC THUS, I AM
CONFORMING TO
CONVENTIONS.

6. AFTER DRAGGING THE IMAGE
ONTO MY POSTER, I FOUND THAT
AS IT WAS TAKEN FROM A VIDEO
CLIP; IT WAS BLURRY. THIS WOULD
HAVE MADE MY POSTER APPEAR
UNPROFFESSIONAL, WHICH
WOULD NOT APPEAL TO ANY
AUDIENCE.
THUS, I DECIDED TO ADJUST THE
EXPOSURE OF THE MAIN IMAGE TO
MAKE IT SEEM MORE OMINOUS AND
INTRIGUING. THIS TACTIC IS NOT USED
BY MANY HORROR MOVIE POSTERS
HOWEVER, I’VE DECIDED TO
CHALLENGE ‘NORMAL’ CONVENTIONS
WHICH WILL MAKE MY POSTER STAND
OUT EVEN MORE.

7. ADDITIONALLY, I INCLUDED THE STATEMENT OF
“BASED ON TRUE EVENTS”. THIS MAKES THE
MOVIE APPEAL TO MORE OF AN AUDIENCE AS
PEOPLE WHO LIKE FILMS BASED ON TRUE
STORIES WILL ALSO FIND IT INTRIGUING. THE
MAJORITY OF PARANORMAL MOVIES HAVE
THIS STATEMENT ON THEIR MOVIE POSTER AS
THEY MAKE THE MOVIE SEEM MORE DAUNTING
AS WELL AS REAL, CREATING THE FEELING OF
‘WHAT IF THAT WAS ME?’ IN THE AUDIENCE’S
MIND. THIS MAKES A SUCCESSFUL MOVIE AS
PEOPLE ARE GENUINLEY FRIGHTENED. THIS HAS
BEEN PLACED DIRCECTLY UNDER THE TITLE OF
THE FILM AND HAS A DIFFERENT FONT TO THE
REST OF THE POSTER SO IT STANDS OUT AND
ATTRACTS THE AUDIENCE’S ATTENTION,
STRAIGHT AWAY.
THE RELEASE DATE OF A MOVIE IS ALWAYS ON
THEIR POSTER, WHETHER THAT BE THE ACTUAL
DATE, MONTH OR LESS INFORMATION – “COMING
SOON”. HAVING LESS INFORMATION ABOUT WHEN
A MOVIE IS BEING RELEASED, ON A POSTER, MAKES
THE AUDIENCE EXTREMEMLY CURIOUS. THUS, THEY
WILL TAKE THEIR OWN TIME TO RESEARCH THE
MOVIE AND FIND OUT ITS ACTUAL RELEASE DATE,
FORMING A VERY MINOR OBSESSION WITH THE
FILM. SO, THEY WILL SUB-CONCIOUSLY PROMOTE
THE FILM THROUGH WORD OF MOUTH OR EVEN
THROUGH SOCIAL MEDIA. THIS MAKES FOR A
SUCCESSFUL FIILM AS PEOPLE WILL BE EXCITED TO
WATCH THE FILM AND PURCHASE TICKETS. IT IS
RED DUE TO CONNOTATIONS OF BLOOD AND
DEATH, CROSS-REFERNCING SCENES FROM THE
FILM.
THE STRAPLINE FOR THIS FILM IS “YOU CAN’T
ESCAPE EVIL”. THE DIRCECT ADDRESS WILL MAKE
THE VIEWER FEEL AS IF THEY ARE BEING
TARGTTED BY THE FILM AND THAT THEY MUST
WATCH THE FILM TO KNOW HOW TO DEFEAT
EVIL. IT WAS DIFFICULT TO COME UP WITH A
SIGNIFICANT STRAPLINE AS IT MUST
CORRESPOND TO THE PLOT AS WELL AS BE
SNAPPY. FINALLY, THE CONCEPT OF ESCAPING
EVIL INTERESTED ME AND THE FACT THAT IT
STATES THAT “YOU CAN’T” WILL APPEAL TO A
THRILL-SEEKING AUDIENCE. IT IS PLACED UNDER
THE RELEASE DATE AS I FEEL THIS WILL BE THE
LAST THING THE AUDIENCE WILL READ AND TAKE
AWAY WITH THEM.

8. FINALLY, AS I THOUGHT THE POSTER LOOKED
MORE LIKE A THRILLER, I DECIDED TO ADD A
PICTURE OF A BLOODY HAND. THIS IMAGE
WAS TAKEN DURING THE PRODUCTION OF
THE FILM, WHEN PLACING BLOOD AROUND
THE SINK AREA. THE PLACEMENT OF IT ON
THE POSTER MAKES IT SEEM AS IF SOMEONE
IS REACHING OUT FROM THE SIDE. AGAIN, TO
MAKE IT LOOK SIMILAR TO THE MAIN IMAGE,
I ADJUSTED THE EXPOSURE, MAKING IT
APPEAR MORE LIFE-LIKE. HAVING THIS
HANDPRINT, I FEEL, COMPLETES THE POSTER
AS THERE IS NOW AN ELEMENT OF DEATH
BEING PORTRAYED – REFERENCING THE PLOT.