The document summarizes the key design elements of a movie advertisement in a magazine. It discusses the sell lines, text, color scheme, layout, direct address of the main image, placement of the barcode and price, and how the slogan and skyline are used to attract readers. The overall goal is to subtly provide information about the movie and main character to an audience through an organized and sophisticated advertisement design.

1. SELL LINES - The sell lines are used to attract an
audience and are appropriate. They go with the
lines of the page and give information away to
the public.
TEXT - The text runs with the
image so that the public are aware
of who the person is. This gives
information away by not to much
to keep the advertisement subtle
and simple.
COLOUR SCHEME - The colour
scheme is very plain this is used to
relate to the film but also bring out
the main image.
LAYOUT- The layout of this
magazine is formal and
organised to convey a sense
of seriousness and
importance of the film.
DIRECT ADDRESS - Direct
address is used in the main
image to illustrate that the man
has power but also intimacy. He
is the main character of the film
so he is standing in that
position to emphasise the
personality of his character.
BARCODE - The barcode is put at the side to
emphasise the product but not take away
the importance of the main image.
PRICE - The price is quite
expensive but not as obvious
to attract the audience to the
magazine.
SLOGAN - The slogan links with the sky line
this is because the sky line is the slogan. The
skyline allows the reader to be aware of what
is inside the magazine to attract an audience.
SKYLINE The skyline calls out to the reader
to add an attraction factor.