18 out of 20 students said that the images in the music video linked well with those used in the music advert and digipak due to matching colors and shots. However, 2 felt different images could have been used. All 20 said that the editing techniques used were successful. Opinions were mixed on whether the digipak design was conventional, unconventional, or a mixture. Most said the target audience of teenagers was clear from the design. Nearly all felt the costuming was suitable for the genre of music. All 20 said the digipak included all necessary elements.

2. DO THE IMAGES AND THE MUSIC
VIDEO LINK WELL?
YES
NO
This pie chart shows the results I got from asking 20 different students about whether
my music video linked well with the image I used for both the music advert and digipak.
18 people said the they did link well because of the colours used and the different shots
represent each other therefore working well together. However, 2 people said they don’t
as they feel different sorts of images could have been used instead of just the male
featured in the video even though they agree with the others that it is effective still.

3. WERE THE EDITING TECHNIQUES
USED SUCCESSFUL?
Yes
No
All 20 students that I asked for this questioned thought the editing
techniques used were successful for the digipak and music video. They
explained that the effects used worked well for the style of video and
also showed off the creativity skills that have been included within this
project.

4. IS THE DIGIPAK CONVENTIONAL
OR UNCONVENTIONAL?
Conventional
Unconventional
Mixture
4 out 20 people said that the digipak was conventional to how others are already in
the music industry as some already tend to use images of the artist involved within
the music video. 8 people said that it was unconventional due to the effects used on
the images and the different shots that are included throughout. The final 8 people
said it was a mixture of being conventional and unconventional to other digipak’s
already created because the style of images used are similar to how other digipak’s
are however the effects and editing to them are slightly different.

5. IS IT CLEAR WHO THE TARGET
AUDIENCE IS FROM THE DIGIPAK AND
MUSIC ADVERT?
Yes
No
Half and half
14 people asked said that it is clear who the target audience is from seeing the
digipak and music advert, as the clothing used help promotes the age of teenagers
and also how the colours are used. 2 people said no they don’t feel it is clear as they
think more things such as props should have been included to give a more younger
feel to it. 4 people said it is half and half whether it is clear or not because some of
the images used help represent the age of both male and female teenagers, whereas
some images don’t show how it could be a teenage target audience therefore it isn’t
as clear.

6. IS THE COSTUMING USED FOR THE
IMAGES SUITABLE FOR THE GENRE OF
MUSIC?
Yes
No
19 people out the 20 that I asked said that the costuming worked extremely well
for the genre of music that was chose for the music video. They pointed out that
by having a smart, casual approach to the costuming for the images helped
promote the genre of music as this costuming would be used in any sort of
genre such as this song by ‘The Script’. The one person that said no it isn’t
suitable suggested that it could have been even more of a rock style costume
instead it was simple and didn’t help promote the genre as much as it could
have.

7. IS EVERYTHING INCLUDED IN THE
DIGIPAK THAT SHOULD BE?
Yes
No
All 20 people for this survey answered Yes, as they feel that my digipak has
everything included in it that others have that are already being sold in the
music industry today and have been in the past. By this they mean the
barcode, title, images, cd, and the licenced writing informed on the CD.

8. WHAT I LEARNT…
 By collecting this information back allowed me to know what worked
well with the digipak and music advert that I created to help promote my
music video.
 The audience suggest that the digipak and music advert works well and
is suited for the targeted audience I chose for this production and that
they link well with the video to help promote it.
 Some of the audience members I asked suggested that I could have
had more detailed costuming or something a bit more quirky instead of
going with a smart casual look, however they still feel that the costume
did work well.
 If I was to do this same task again I would take all of this feedback into
account to hopefully make an even better digipak and music advert for
the targeted audience.