Houston: Curated Tourism Experience

1. TOGETHERWECANBUILD
IMPACTFUL,AWARD-WINNING
ANDINNOVATIVESOLUTIONS
ATRANSFORMATIVE
CONTENTDELIVERYPLATFORM
REBRAND:HOUSTONHEALTHDEPARTMENT
LEVERAGINGDIGITAL
INNOVATION
CURATEDTOURISM
EXPERIENCE
HOUSTONENGAGE
CASESTUDY
Content Development
Message Supervisor
Audio Pictures
VideoText
Content Categories
Content Type Content Production
Authorized Message
Request Protocol
Document
Scripts /
Outlines
Print
Format
Event
Format
Broadcast
Format
Online
Format
Content Distribution
Google
Analytics
Public
Relations
Manager
Social
Media
Hootsuite
HHD
Resources
HHD
Events
HHD
Updates
HHD
Interaction
Data
Queries
Creators
In-house
Sourced
Request
Approval
Content
Assignment
Content
Scheduling
Content
Structure
Authorized Message
Request Personnel List
Content Assets
City
Website
Online
Podcast
Video
Channels
Social
Media
Platform
Mobile
Phone
Apps
Content Intent
Request
Public
Opinion
Source
Market
Resources
Influence
Public
Actions
Make
Public
Aware
Content Databases
Health ServicesMBK
Consolidated
ACDIP/EHD/CHS
Content Contact Point
PSA
Broadcast
Facility
Desktop
Notebooks
Tablets
Mobile
Phones
Outcome Manager
Google
Analytics
Monthly
Reports
Online
Interaction
Hootsuite
Tracking
Assumptions
• Development phase time
frame based on available
personnel, technology
implementation and resources
for contract labor.
• Outcome targets leveraging
HHD brand to support the
public health.
• Project improves public
perception and awareness
about department.
• Project leverages cost effective
content development,
production, distribution and
monitoring tools for efficient
deployment.
• Provides personnel with
protocol and standards for
brand consistency
HHD Content Marketing System Project
Current Database: Access
John Whaley
+THE
PERFECT
NICHE
Black buying power
is expected to reach
$1.2 trillion this year,
and $1.4 trillion by 2020,
according to the University of
Georgia’s Selig Center for Economic
Growth. Such combined spending
power would make Black America the
15th largest economy in the world in
terms of Gross Domestic Product, the
size of Mexico based on World Bank
data. By comparison, in 1990, Black
buying power was $320 billion. As the
largest consumer group of color in the
nation, this trend will only continue
to expand and have an undeniable
impact on the U.S. economy. Houston
is positioned to lead this trend.
ENGAGE.
TRANSFORM.
TRANSCEND.
©STEPHANIECOLEMAN
THE DEFINITIVE VOICE
tré

2. 5-YEAR
GROWTH
STRATEGY
Stephanie Coleman | 347-687-3624 | thetremag@gmail.com
OUTREACH AND PROMOTION
48 EVENTS + EXPOS
* National Conferences: (12x year)
* Niche Events: (12x year)
* Local Houston Events (2x a month)
Collab: Travel, Hotel, Event Booth
Expansion: Secure Airline and Hotel
Partnership. COH toursim. Editorial
Feature/Free Event Entry, EDDM
PRODUCT PLACEMENT
REVENUE EXTENSION
* Augmented Shopping: (1x quarter)
*Retail/ContentCollaborator:(1xquarter)
* Niche Product Launch (1x a year)
Collab: Tech/Staff Resources
Expansion: Commission-Based
Collaboration, Codify Process (B2B)
ENGAGEMENT + ON DEMAND
TECHNOLOGY + INNOVATION
* Timely Distribution (print/digital)
* Allow Paid Subscriptions (perks)
* Collaborate radio/TV networks
Collab: Web/Mobile, Automation
Expansion: Content Delivery
Curation, Digital Memberships,
On-Demand, Codify Process (B2B)
EXPANSION + ROI
SIGNATURE EXPERIENCES
* Create Niche Events ( 1x monthly)
* Provide Media Content: (cost TBD)
* Sustainable Business Model
Collab: Staff, Business Council
Expansion: Solidify Process. Acquire
Mentorship for Sustainable Growth.
OBJECTIVES SUSTAINABILITY + COLLABORATION
STRATEGY EXPANSION + GROWTH
Key COH: Htv, GRB, Houston First, 311, HPD, HHD, HFD, OBO, HPL, Parks, Municipal Courts
Generate Editorial: min of 4 pages (bi-monthly) of content/ad from COH entities.
Investment: Editorial/digital content distribution (bi-monthly/spread) $4,870 per dept
Partnership Expand online readers and generating growth with measurable metrics
Showcase Distribute 50,000 featured editorials at key COH monthly workshop events.
Become nationally known as “The” resource for tech-savvy urban consumers / millennials
Become Houston Tourism Partner, The “official” guide for regional airports / hotels
Expand mobile app and digital platform and promote local/nationally/globally.
FIRST STEP: Create a kick-off local tourism edition for JUNETEENTH 2017.
Founded in 2010 by Stephanie Coleman, Tré magazine is a
digital and printed monthly lifestyle publication serving the
affluent, tech-saavy, Urban Reader. As the only publication of
it’s kind in the Houston area, it is positioned to be an effective
vehicle to spotlight and publish events, people and editorial
insight as well as a method to showcase innovative products
and content to an intellectually engaged and fiscally available
demographic. Tré is a proven platform for engagement.
Circulation is very precise and targeted, with a base of 15,000
core readers and a pass-a-long rate of 50,000 every month. Tré
is the voice for the Millennial generation and is a refreshing
platform for expansion of diverse and innovative campaigns
targeting the African-American marketplace. For the latest
news, please visit us online at www.thetremag.com and for
cultural toursim resources, visit tregreenbook.com.
Houston is not only the most diverse city in the United States, its
the 4th largest city and still expanding. Consequently, there is an
untapped opportunity to leverage a niche cultural demographic
(via Tré collaboration) in order to build a scalable solution,
streamline communication, engage local residents, provide insight,
dominate the market and set the trend for the nation.
KEY INSIGHTS:
5 MARKETING TRENDS THAT WILL DISRUPT INDUSTRY & ELEVATE HOUSTON
http://www.smartinsights.com/internet-marketing-statistics/2016-us-digital-ad-spend-statistics-trends/?new=1
TECH-DRIVEN
ENGAGEMENT
NEWS
GUIDE
Founder of NO PLAN B and Tre Media Group, Stephanie
Coleman creates the movement before the trend.
Stephanie cultivates a fusion of talents and strives to
engage a passionate, socially innovative, marketing and
brand transformation team that leverages on-demand
media to create strategic initiatives that disrupts,
maximizes and transforms user engagement and
response in the digital age.
ABOUT ME
CORE OPPORTUNITIES + GOALS
GETTING AHEAD OF THE CURVE
THE POWER OF COLLABORATION
Shared Benefits:
• Administrative: HR, Staff Development/Management
• Technology: Measurable local engagement
• Consistency: Timely / accurate message distribution
• Promotion: Strategic Media Engagement
(local / national / global)
• Visibility: Marketing (expo / conferences etc)
• Follow-up: Sponsorships and co-branding
partners, relationship management (prospects)
PROVIDINGTAILORED
ONE-STOPSOLUTIONS
Creatingastreamlinedprocessfordigital
marketingandcontentcuration.
1
2
3
4
5
ADVANCED TOURISM AUTOMATION
We can create the unified cultural strategies and
multi-touchpoint tactics that ensure success.
Roughly two thirds of best-in-class companies
use marketing automation for managing their
customer journey, according to Aberdeen research.
SMART TALKS™ STUDENT LECTURE SERIES
We are here to build viable academic and
career pathways together. Televised initiative
showcasing Houston-based industry leaders
who provide insights, career pathways and
resources that are crucial for student success
in this hyper-competitive global economy.
FOR HOUSTONIANS. BY HOUSTONIANS.
Celebrate local heroes, provide ‘311’ guides and
insights by utilizing sophisticated commercial
marketing techniques combined with native and
cultural insights and the experiential marketing
principals of product, price, place and promotion.
CROWD-SOURCED BRAND CONTENT
Tre is a validator. Content marketing still is king.
Yet, without effective distribution, it is just noise.
Traditional media platforms provide validation
while online influencers and niche bloggers
not only allow brands to reach targeted global
audiences, but they provide credibility and trust.
GLOBAL MARKETING FOR ALL
In a diverse economy, a one-size-fits-all
marketing approach is becoming increasingly
obsolete. Effective engagement provides both
consistency and the freedom to quickly adapt
to emerging local and niche opportunities.
Mobile now accounts
for over half of all
time spent on the
web. US CMO’s report
that they will more
than double mobile
budgets over the
next 36 months.
“Opportunities exist
for underrepresented
minorities to take jobs in
the energy field. We just
need to make sure they’re
aware of it and prepared to
take advantage of it. More
than 50 percent of energy
companies have labor
shortages and the sector is
’struggling’ with solutions.”
John Watson
Chevron Corp. (NYSE: CVX)
Chairman and CEO
Jordan Blum, Reporter-
Houston Business Journal

3. ENGAGEMENT AND IMPACT
WHATISYOURDESIRED
RETURNONINVESTMENT?
HOWCANAMORE
INTENTIONALNICHE
&BRANDBETTER
ENGAGECITIZENS
ANDEXPANDYOUR
INVESTMENT?
INACOMPETITIVEMARKET,HOWCANHOUSTONIMPROVE
OUTREACHANDDOBETTER?
THE DEFINITIVE VOICE
tré

4. Timeline and Scalable Impact
12-month
THE DEFINITIVE VOICE
tré
01 02 03 04 05 06 07 08 09 10 11 12
JANUARY: FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
ISSUE HIGHLIGHTS
FAITH &
BUSINESS
HEALTH &
FITNESS
INNOVATION &
TECH
EDUCATION &
HOME
ARTS &
CULTURE
EDUCATION &
ENTERTAINMENT
ARTS &
GOVERNMENT
EDUCATION &
CULTURE
HEALTH &
COMMUNITY
BUSINESS &
DOCTOR
FAMILY &
BUSINESS
FAITH & POLITICS
THEME TOPICS
Financial Planning
Love & Romance
Financial Planning
Education Profiles
Fitness +
Healthcare
Medical Profiles
Rodeo and
Cowboys
Mental Wellness
Careers in Energy
Professional
Profiles
Science + Students
GoGreen Insights
Spring Fashions
Automotive
Education Profiles
Home & Garden
Mother’s Day
Everyday Heroes
Historical Society
Outdoor Guide
Tré Anniversary
Junteenth
Summer Pleasures
Medical Profiles
Summer Health
Summer Dining
Guide/Chef
Profiles
Fire Fighters
Parade
Best of Education
Celebrations
Sports & Fitness
Back to School
Arts & Culture
Travel Insights
Home & Garden
Men’s Health
Education Profile
Women’s Health
Home & Garden
Halloween Safety
Holiday Insight
Veterans Profiles
Historical Society
Dining/Chef
Profiles
Entertaining
Voting Issues/
Trend
Holiday Gift Guide
Education
Kwanzaa
Winter
Destinations
SOCIAL FOCUS twitter, +1 snapchat, +1 google+, +1 facebook, +1 ifunny, +1 youtube, +1 twitter, +1 twitter, +1 twitter, +1 twitter, +1 twitter, +1 twitter, +1
ENGAGEMENT FILM (3RD SAT) FITNESS: (3RD SAT.) MIXER: (3RD SAT.) FORUM: (3RD SAT.) FAMILY: (3RD SAT.)
AWARD/SHOWCASE:
(3RD SAT.)
FILM (3RD SAT) FITNESS: (3RD SAT.) MIXER: (3RD SAT.) FORUM: (3RD SAT.) FAMILY: (3RD SAT.)
AWARD/SHOWCASE:
(3RD SAT.)
MEDIA FOCUS
RADIO
tv
MOBILE
Print
tv
WEBSITE
RADIO
tv
MOBILE
Print
tv
WEBSITE
RADIO
tv
MOBILE
Print
tv
WEBSITE
RADIO
tv
MOBILE
Print
tv
WEBSITE
RADIO
tv
MOBILE
Print
tv
WEBSITE
RADIO
tv
MOBILE
Print
tv
WEBSITE
EDUCATION
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
SMART TALK (3RD FR)
STEM Initiative
EDITORIAL
SHOWCASE
Local Resource / Guide
311, HPD, HHD, HFD,
OBO, HPL,
Parks, Municipal Courts
Local Resource / Guide
311, HPD, HHD, HFD,
OBO, HPL,
Parks, Municipal Courts
Local Resource / Guide
311, HPD, HHD, HFD,
OBO, HPL,
Parks, Municipal Courts
Local Resource / Guide
311, HPD, HHD, HFD,
OBO, HPL,
Parks, Municipal Courts
Local Resource / Guide
311, HPD, HHD, HFD,
OBO, HPL,
Parks, Municipal Courts
Local Resource / Guide
311, HPD, HHD, HFD,
OBO, HPL,
Parks, Municipal Courts
TOURISM
SHOWCASE
GRB Calendar
Houston First
Houston Arts Alliance
Tre Greenbook
Micro-business directory
GRB Calendar
Houston First
Houston Arts Alliance
Tre Greenbook
Micro-business directory
GRB Calendar
Houston First
Houston Arts Alliance
Tre Greenbook
Micro-business directory
GRB Calendar
Houston First
Houston Arts Alliance
Tre Greenbook
Micro-business directory
GRB Calendar
Houston First
Houston Arts Alliance
Tre Greenbook
Micro-business directory
GRB Calendar
Houston First
Houston Arts Alliance
Tre Greenbook
Micro-business directory