The document discusses open and smart urban development services in Turku, Finland. It outlines three main objectives: 1) developing citizen-oriented services, 2) leadership based on sustainability and information, and 3) renewing stakeholder engagement. Currently, Turku's customer and service management is fragmented across different departments. The strategy aims to create a more integrated, customer-oriented model and regional service ecosystem through projects funded by the European Union.

1. Old town
but pretty
funky.

2. Eero Rostiala / 27.8.2015
Project Manager, open participation and customership
City of Turku, Central Administration
Sustainable urban development – Open and smart services

3. “Let the entire city community participate in development
work“

4. “Significant change in attitude, involving and way of
working“

5. Main objectives
1. Developing citizen and customer oriented services
2. Leadership and decision making based on
information and sustainability
3. Renewing the way of working with stakeholders
City of Turku 2029

6. Fragmented customer and service management
Social Services Services for senior citizens Day care Schools
Construction
Dental care
Sport venues Public library
Health centers
Museums
Public transportation
Tourists
The customer

7. Regional service ecosystem
Customer and service management
Service steering
From functional silos to customer oriented model
Social
and
health
services
Education Freetime Environment
The Customer

8. New business and competitiveness together

9. 1. Customer and service steering procedure
2. Building a partner network
3. Continuous service development
4. Resource and information management solution
6Aika – Open participation and customership
Project work packages and objectives

10. THE SIX CITY STRATEGY
Cooperation strategy of the six largest cities in Finland

11. Cooperation strategy of the six largest cities
• Open and smart services is a strategy for sustainable urban
development
• Aims at creating new know-how, business and jobs
• Carried out by the six largest cities in Finland: Helsinki, Espoo,
Vantaa, Tampere, Turku and Oulu
• Coordinated by Forum Virium Helsinki Ltd.
• Carried out in 2014–2020
• Part of the implementation of Finland’s structural fund
programme for sustainable growth and jobs 2014–2020

12. Objectives of the Six City Strategy
• To improve the services offered by cities, increase the
competitiveness of businesses and enable more widespread
participation in development work.
• Accessibility, effectiveness and productivity of services are
improved through e.g. online services
• As a result, cities will be better equipped to respond to future
challenges and promote sustainable urban development
• Also improves the service processes and their functionality over
municipal borders

13. Three focus areas
Open innovation platforms
•Functional ecosystems, where the city community creates new solutions and new business
together
•Place, productized processes and people come together in order to create value through action.
Cities enable the creation of new products and services that can be tested in real environments and
innovation platforms, utilizing e.g. innovative procurement processes
Open data and interfaces
•Cities open their public data for public and private users
•Harmonizing their data interfaces, hence enabling the creation of new business and innovation
Open participation and customership
•The city community develops new solutions with a customer and end-user approach
•Enabling service innovations for businesses while reforming the public service structure
•Multichannel customer service systems

14. Funding
• Realised through projects funded by European Regional
Development Fund (ERDF), the six cities and the state of Finland
• Budget nearly 80 million euros

15. www.6Aika.fi
Twitter: @Kuutosaika
slideshare.net/Kuutosaika

16. Urban legend
since 1229.

17. Eero Rostiala
Project Manager, open participation and customership
City of Turku, Central Administration
+358 40 679 4823
eero.rostiala@turku.fi