Presentation by Dr Nessa Collinge and Niall O'Brien, Library Assistants at UCD Library, to the CONUL Teaching & Learning Annual Seminar 2016, on 10th November 2016 in Dublin, Ireland.

1. Pop Up and Pop In
New Initiatives in Library Orientation

2. Do libraries need to advertise?
• Identifying the user
• Shift from library as place to library as
service
… promotional efforts must be social in
nature, aimed at starting conversations
instead of treating our users as captive
audience
Marketing Today’s Academic Library

3. Targeted mobile campaign

4. Follow the feet…

5. We’re all winners
•Outcome
New user engagement
Visibility and Awareness
•What Next?
Student feedback

6. Objective of our Link 3 Space
A designated welcome space for new students to meet
and deepen their familiarity with the library through
activities.

7. Reasons for Link 3 Activities
1. A more creative
library orientation
experience.
2. Alleviate ‘library
anxiety’ through
bonding exercise.
3. Reach out to
students in a more
informal way.
From this…

8. What we did: Activities
To this…

9. What helped
• Prizes, competition
and sponsorship.
• Outreach efforts.
• Planning and
preparation.
• Our Peer Mentor
scheme.

10. Challenges
• Numbers could
be low.
• Time period
allotted was too
long.
• Some games
took off, some
didn’t.

11. Successes
• Games tended to engage, entertain and foster
a deeper interest in library services.
• High qualitative experience for those present.
• Helped to demystify processes of the library.