Pop Music and Youth Culture
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The document discusses the relationship between pop music and youth culture from two perspectives. Pop stars are constructed to appeal to specific markets with certain values, but youth audiences are unpredictable in their tastes. Record companies try to target audiences but can never truly know how. Pop stars represent shared cultural values that fans who agree with will support and potentially imitate. The document uses Kylie Minogue as an example of how a pop star's image can change over time to appeal to different audiences and values. It also presents examples of student research projects focusing on the relationship between pop music and youth subcultures.
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Presentation 1
This presentation discusses the ideological basis of the music industry and how it promotes both organic and synthetic music acts. There are two main ideologies of creativity - the organic ideology views artists' success coming from within, nurturing their talent, while the synthetic ideology constructs the artist's image. Eminem is an example of an organic act who was successful due to his authenticity and talent. Lady Gaga is an example of a synthetic act whose image and style were carefully constructed by her record label. Record labels aim to balance both synthetic and organic acts to ensure short-term profits fund long-term development of organic talents.
Presentation 1
This document discusses the ideological basis of the music industry and how it promotes organic and synthetic music acts. There are two main ideologies of creativity - the organic ideology views artists' success coming from within, needing nurturing from the record label. Eminem is an example of an organic act. The synthetic ideology constructs the artist's image, trying different combinations for short-term success. Lady Gaga is an example of a synthetic act whose image was carefully developed over time. Record labels seek to balance both organic and synthetic acts to ensure short and long-term profits.
The Representation of Youth
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
Richard dyer’s star theory
Richard Dyer's star theory examines how stars are constructed images made up of meanings that are marketed to target audiences through a range of media like films, magazines, and advertisements. A key part of Dyer's theory is that the star image is inherently incoherent and incomplete, based on two paradoxes: the star must be both ordinary and extraordinary, and both present and absent for consumers. Stardom constructs a semi-mythical set of meanings around performers through shared traits like youth, rebellion, talent, and conspicuous consumption in order to sell the performer to a large, loyal audience.
Evaluation question 4
The target audience for the media product is 16-25 year olds, who research showed have a strong interest in indie rock and rock music genres. Detailed audience research found that both male and female 16-25 year olds liked indie rock music. However, most similar magazines had a readership that was 66% male and 34% female. Therefore, the author aimed to contrast this by making their magazine's readership 65% female and 35% male by featuring more female artists. Feedback confirmed that 16-25 year olds remained the appropriate target age range, as major indie rock artists typically appeal to this demographic.
Poster Analysis
This poster analyzes several music posters and identifies common design elements used to promote albums and artists. Key elements identified include featuring popular singles, clear display of the artist and album name, prominent images of band members to promote their image, bold fonts and colors that convey the genre, and retro or vintage aesthetics that suggest indie or alternative styles. The analysis discusses how these elements are intended to attract attention, communicate genre cues to potential buyers, and promote album and artist sales.
Media a2 target audience research
This document discusses researching a target audience through demographics and psychographics. It defines demographics as categories like gender, age, location that describe a group. Psychographics examine personality, interests to understand individuals or groups. The document uses surveys to determine the target audience for a pop-rock artist is 17-20 year olds, both male and female, who enjoy pop-rock music genres and artists like Maroon 5, Avril Lavigne and Paramore. They frequently listen to music and enjoy activities like concerts and music festivals.
Question five- evaluation
The document describes how the magazine addresses its target audience of 15-19 year olds who enjoy indie, pop, and alternative music. It uses cover lines featuring popular bands, a model from an indie rock band to appeal to both genders, content about indie rock music and new artists, and a color scheme that isn't gender specific. It also includes a feature on up-and-coming bands for the year and an interview with a new rising star in indie rock that allows readers to download a song, appealing to their passion for discovering new music.
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Presentation 1
This presentation discusses the ideological basis of the music industry and how it promotes both organic and synthetic music acts. There are two main ideologies of creativity - the organic ideology views artists' success coming from within, nurturing their talent, while the synthetic ideology constructs the artist's image. Eminem is an example of an organic act who was successful due to his authenticity and talent. Lady Gaga is an example of a synthetic act whose image and style were carefully constructed by her record label. Record labels aim to balance both synthetic and organic acts to ensure short-term profits fund long-term development of organic talents.
Presentation 1
This document discusses the ideological basis of the music industry and how it promotes organic and synthetic music acts. There are two main ideologies of creativity - the organic ideology views artists' success coming from within, needing nurturing from the record label. Eminem is an example of an organic act. The synthetic ideology constructs the artist's image, trying different combinations for short-term success. Lady Gaga is an example of a synthetic act whose image was carefully developed over time. Record labels seek to balance both organic and synthetic acts to ensure short and long-term profits.
The Representation of Youth
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
Richard dyer’s star theory
Richard Dyer's star theory examines how stars are constructed images made up of meanings that are marketed to target audiences through a range of media like films, magazines, and advertisements. A key part of Dyer's theory is that the star image is inherently incoherent and incomplete, based on two paradoxes: the star must be both ordinary and extraordinary, and both present and absent for consumers. Stardom constructs a semi-mythical set of meanings around performers through shared traits like youth, rebellion, talent, and conspicuous consumption in order to sell the performer to a large, loyal audience.
Evaluation question 4
The target audience for the media product is 16-25 year olds, who research showed have a strong interest in indie rock and rock music genres. Detailed audience research found that both male and female 16-25 year olds liked indie rock music. However, most similar magazines had a readership that was 66% male and 34% female. Therefore, the author aimed to contrast this by making their magazine's readership 65% female and 35% male by featuring more female artists. Feedback confirmed that 16-25 year olds remained the appropriate target age range, as major indie rock artists typically appeal to this demographic.
Poster Analysis
This poster analyzes several music posters and identifies common design elements used to promote albums and artists. Key elements identified include featuring popular singles, clear display of the artist and album name, prominent images of band members to promote their image, bold fonts and colors that convey the genre, and retro or vintage aesthetics that suggest indie or alternative styles. The analysis discusses how these elements are intended to attract attention, communicate genre cues to potential buyers, and promote album and artist sales.
Media a2 target audience research
This document discusses researching a target audience through demographics and psychographics. It defines demographics as categories like gender, age, location that describe a group. Psychographics examine personality, interests to understand individuals or groups. The document uses surveys to determine the target audience for a pop-rock artist is 17-20 year olds, both male and female, who enjoy pop-rock music genres and artists like Maroon 5, Avril Lavigne and Paramore. They frequently listen to music and enjoy activities like concerts and music festivals.
Question five- evaluation
The document describes how the magazine addresses its target audience of 15-19 year olds who enjoy indie, pop, and alternative music. It uses cover lines featuring popular bands, a model from an indie rock band to appeal to both genders, content about indie rock music and new artists, and a color scheme that isn't gender specific. It also includes a feature on up-and-coming bands for the year and an interview with a new rising star in indie rock that allows readers to download a song, appealing to their passion for discovering new music.
Task 1
This document provides information on three music magazines - Kerrang, Fabulous, and Q. Kerrang targets rock enthusiasts aged 22 on average and focuses on the alternative rock band You Me at Six. Fabulous targets teenage girls aged 13-17 and features pop artist Olly Murs. Q targets both male and female older audiences in their 30s and 40s and includes indie pop artist Ed Sheeran.
4. proposal(3)
This proposal is for a music magazine that introduces modern audiences to the music of David Bowie by comparing his work to contemporary artists. The magazine will discuss what made Bowie and other 70s/80s artists like Michael Jackson and Iggy Pop influential, and how Bowie personally impacted the author's life. The target audience is teens and young adults who may be unfamiliar with Bowie. Some legal considerations include being sensitive in comparisons to modern music and obtaining proper usage rights for existing concert posters that will be featured.
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Magazine evaluation – question 2
This document summarizes how the magazine "Indie-vidual" represents the social group of indie/alternative rock fans. It aims to appeal to fans of this genre which has grown in popularity over the past decade. The magazine covers a variety of indie bands both new and established in order to represent the whole genre. As an example, the magazine features a fictional band called "RoodePelikaan" from Eastbourne to represent stereotypical indie bands. It describes the band members and their instruments, forming at university, humble personalities, and style of dress to fit indie music stereotypes.
Indie pop target audience
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Music magazine shots analysis
The photograph was taken in a music studio for a magazine spread and shows a portrait of two people. It is a mid-long shot that captures the two people straight on with a plain white background. One person is holding an acoustic guitar and the other a microphone, suggesting their roles in the musical duo. The image promotes an edgy indie band style through the subjects' positioning and clothing.
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The document analyzes a music photo taken for a magazine spread. It shows a portrait photograph of two people in a studio. The long shot captures both people straight on against a plain white background. One person is looking at the camera while the other looks away, promoting an edgy indie aesthetic.
Main task initial ideas
The document outlines three initial ideas for a magazine:
1) A hip hop magazine targeting males aged 16-25 with features on rap stars.
2) An indie rock magazine targeting males and females aged 16-22 with features on British bands and up-and-coming artists.
3) A dance music magazine targeting males aged 18-25 interested in clubs with features on DJs, music software, and clubs.
Peer feedback indicated that the indie rock magazine had the widest appeal and marketability due to its broad target audience and interesting features and images that would appeal to many readers. Therefore, the indie rock magazine idea was selected as the best option to pursue.
Psychographics
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Negus
Negus proposes that artists can be either organic or synthetic. Synthetic artists sell their image through prescribed personas like "good girl next door" or sexuality/rebellion, crafted by media. Organic artists sell themselves through their authentic music, using their star image to appear as real musicians not shaped by industry. Ed Sheeran is organic as he built his career independently through busking before signing, writing his own songs. One Direction is synthetic as their career and cool young image was manufactured by their label and TV demands.
Target audience for indie rock music
The target audience for indie-rock music is 16-25 year olds, according to a survey conducted by the author. While the survey found roughly equal numbers of male and female listeners, NME magazine's readership is 66% male. Most listeners are students or work in arts/humanities fields and have an annual income of £21,000-25,000. They enjoy going to concerts with friends and identify strongly with music. Their fashion includes skinny jeans, band t-shirts, and brands like Topshop.
Reader of my product
The target audience for the product would be Emergent Service Workers who are typically younger individuals in their mid-teens to early twenties. They would enjoy rock music, playing casual sports with friends, and purchasing related magazines and music. They have positive outlooks on life and aspirations to pursue careers in music or entertainment.
My pitch
This document discusses the details of a proposed indie rock music magazine, including:
- The genre is indie rock music and the target audience is 16-20 year olds.
- The magazine will provide insights into new and established artists that are popular with the target audience.
- The price of £2.35 was chosen to be lower than competing magazines to attract more buyers, especially students on a budget.
Reader Profile
This document profiles the typical readers of a music magazine. It describes them as being between 16-24 years old, fans of rock music, and fans of the bands Green Day and Paramore for male and female readers respectively. It also discusses that readers prefer to shop at Topman/Topshop for their unconventional, rock-inspired styles. In terms of television, readers enjoy teen dramas like Skins and comedy shows like The Inbetweeners. The magazine incorporates these interests of styles, bands, and TV shows to attract their target audience.
Magazine evaluation question 2
The document discusses how a magazine called "Indie-vidual" represents social groups within the indie/alternative rock music genre. It aims to appeal to fans of this genre which has grown in popularity over the past decade. The magazine covers various indie bands and includes news, articles, and quizzes related to the genre.
In a featured article, the magazine profiles a fictional new indie band called "RoodePelikaan" from Eastbourne, England. The band consists of five members filling typical indie rock roles such as lead singer, bass player, and drummer. Features of the band are designed to represent stereotypes of indie artists, such as forming at university, writing intelligent songs on unusual topics, and dressing
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Ms1 past exam questions & stimulus material
This document provides a summary of past exam questions and stimulus materials used in Media Studies exams in the UK between 2009-2014. It lists the representation and audience questions asked each year, noting that questions often focus on how media texts target or position different audiences and represent various social groups. The document also lists the types of media texts used as stimulus materials each year, which have included film posters, magazine covers, video game trailers, and TV/online news clips. It suggests topics like gender, ethnicity, and age may be more likely to appear in future exams since they have not come up recently.
Media Pitch Identity And Self Esteem
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Youth Culture
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Youth subcultures
The document discusses the youth subculture surrounding the punk rock band Annotations of an Autopsy, describing their hardcore musical style, dark fashion sense, and energetic live shows that engage young audiences through merchandise and social media. It also provides initial ideas for filming a music video for the band that would emphasize stereotypical elements like dark lighting, raw studio performances, and gritty close-up shots to capture their punk aesthetic.
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Task 1
This document provides information on three music magazines - Kerrang, Fabulous, and Q. Kerrang targets rock enthusiasts aged 22 on average and focuses on the alternative rock band You Me at Six. Fabulous targets teenage girls aged 13-17 and features pop artist Olly Murs. Q targets both male and female older audiences in their 30s and 40s and includes indie pop artist Ed Sheeran.
4. proposal(3)
This proposal is for a music magazine that introduces modern audiences to the music of David Bowie by comparing his work to contemporary artists. The magazine will discuss what made Bowie and other 70s/80s artists like Michael Jackson and Iggy Pop influential, and how Bowie personally impacted the author's life. The target audience is teens and young adults who may be unfamiliar with Bowie. Some legal considerations include being sensitive in comparisons to modern music and obtaining proper usage rights for existing concert posters that will be featured.
L. stephens music in the marketplace powerpoint
"Music in the Marketplace," the culminating unit created as my curriculum project for the Fulbright-Hays Seminar Abroad to China in July 2014.
Magazine evaluation – question 2
This document summarizes how the magazine "Indie-vidual" represents the social group of indie/alternative rock fans. It aims to appeal to fans of this genre which has grown in popularity over the past decade. The magazine covers a variety of indie bands both new and established in order to represent the whole genre. As an example, the magazine features a fictional band called "RoodePelikaan" from Eastbourne to represent stereotypical indie bands. It describes the band members and their instruments, forming at university, humble personalities, and style of dress to fit indie music stereotypes.
Indie pop target audience
Indie pop music targets young adults aged 16-25. The genre's lyrics and narratives are more relatable to this age group and may not be understood as well by younger teens. Both males and females listen to indie pop, with no specific gender predominating. As most fans are still in education, common occupations include self-employed jobs requiring independence. Fans often enjoy creative and artistic hobbies with friends who share similar interests. Their style is casual, incorporating ripped jeans, oversized clothing, flannel shirts, denim jackets and retro influences.
Music magazine shots analysis
The photograph was taken in a music studio for a magazine spread and shows a portrait of two people. It is a mid-long shot that captures the two people straight on with a plain white background. One person is holding an acoustic guitar and the other a microphone, suggesting their roles in the musical duo. The image promotes an edgy indie band style through the subjects' positioning and clothing.
Music magazine shots analysis
The document analyzes a music photo taken for a magazine spread. It shows a portrait photograph of two people in a studio. The long shot captures both people straight on against a plain white background. One person is looking at the camera while the other looks away, promoting an edgy indie aesthetic.
Main task initial ideas
The document outlines three initial ideas for a magazine:
1) A hip hop magazine targeting males aged 16-25 with features on rap stars.
2) An indie rock magazine targeting males and females aged 16-22 with features on British bands and up-and-coming artists.
3) A dance music magazine targeting males aged 18-25 interested in clubs with features on DJs, music software, and clubs.
Peer feedback indicated that the indie rock magazine had the widest appeal and marketability due to its broad target audience and interesting features and images that would appeal to many readers. Therefore, the indie rock magazine idea was selected as the best option to pursue.
Psychographics
The document discusses psychographic profiling, which involves collecting data about people's attitudes, beliefs, interests and lifestyles. It examines why psychographics are important for marketing, as they allow companies to better identify and target specific customer groups. The document then outlines several common psychographic categories, and explains that the video aims to target "Aspirers" and "Mainstreamers" as its genre of pop music would most appeal to youthful, fashion-conscious people seeking status or widespread popularity.
Negus
Negus proposes that artists can be either organic or synthetic. Synthetic artists sell their image through prescribed personas like "good girl next door" or sexuality/rebellion, crafted by media. Organic artists sell themselves through their authentic music, using their star image to appear as real musicians not shaped by industry. Ed Sheeran is organic as he built his career independently through busking before signing, writing his own songs. One Direction is synthetic as their career and cool young image was manufactured by their label and TV demands.
Target audience for indie rock music
The target audience for indie-rock music is 16-25 year olds, according to a survey conducted by the author. While the survey found roughly equal numbers of male and female listeners, NME magazine's readership is 66% male. Most listeners are students or work in arts/humanities fields and have an annual income of £21,000-25,000. They enjoy going to concerts with friends and identify strongly with music. Their fashion includes skinny jeans, band t-shirts, and brands like Topshop.
Reader of my product
The target audience for the product would be Emergent Service Workers who are typically younger individuals in their mid-teens to early twenties. They would enjoy rock music, playing casual sports with friends, and purchasing related magazines and music. They have positive outlooks on life and aspirations to pursue careers in music or entertainment.
My pitch
This document discusses the details of a proposed indie rock music magazine, including:
- The genre is indie rock music and the target audience is 16-20 year olds.
- The magazine will provide insights into new and established artists that are popular with the target audience.
- The price of £2.35 was chosen to be lower than competing magazines to attract more buyers, especially students on a budget.
Reader Profile
This document profiles the typical readers of a music magazine. It describes them as being between 16-24 years old, fans of rock music, and fans of the bands Green Day and Paramore for male and female readers respectively. It also discusses that readers prefer to shop at Topman/Topshop for their unconventional, rock-inspired styles. In terms of television, readers enjoy teen dramas like Skins and comedy shows like The Inbetweeners. The magazine incorporates these interests of styles, bands, and TV shows to attract their target audience.
Magazine evaluation question 2
The document discusses how a magazine called "Indie-vidual" represents social groups within the indie/alternative rock music genre. It aims to appeal to fans of this genre which has grown in popularity over the past decade. The magazine covers various indie bands and includes news, articles, and quizzes related to the genre.
In a featured article, the magazine profiles a fictional new indie band called "RoodePelikaan" from Eastbourne, England. The band consists of five members filling typical indie rock roles such as lead singer, bass player, and drummer. Features of the band are designed to represent stereotypes of indie artists, such as forming at university, writing intelligent songs on unusual topics, and dressing
Grade booster stars and stardom
The document discusses the concept of stardom in the music industry. It explains that stars are constructed images meant to sell performers to large, loyal audiences. Stars embody common values like youth, rebellion, talent, and disregard for social norms. The star image is incoherent and incomplete by design, according to Richard Dyer, in order to keep audiences continuously consuming the star's products to try to complete the image. Dyer identifies two key paradoxes - stars must seem both ordinary and extraordinary, and be both present and absent. The incomplete star image positions audiences in relation to social values and keeps them engaged in further consumption.
Ms1 past exam questions & stimulus material
This document provides a summary of past exam questions and stimulus materials used in Media Studies exams in the UK between 2009-2014. It lists the representation and audience questions asked each year, noting that questions often focus on how media texts target or position different audiences and represent various social groups. The document also lists the types of media texts used as stimulus materials each year, which have included film posters, magazine covers, video game trailers, and TV/online news clips. It suggests topics like gender, ethnicity, and age may be more likely to appear in future exams since they have not come up recently.
Media Pitch Identity And Self Esteem
This documentary pitch proposes exploring the link between media, the fashion industry, and self-esteem in teenagers and young adults. It will examine how media portrayals of ideal male and female bodies may influence body confidence. The target audience is teenagers to late 20s, and families affected by these issues. Interviews are planned with a recovered anorexic and students to get different perspectives. Filming locations and styles like close-ups, establishing shots, and panning will be used. Questionnaires and statistics will gather data, and magazines will provide examples of portrayed ideals. This extract would introduce the topics in a larger documentary.
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The document discusses various topics related to youth culture and spirituality. It begins with a quote from Socrates criticizing the manners of youth. It then lists types of youth participants and trends in popular games, music and technology. It discusses characteristics of adolescence and trends in millennial generation spirituality, including an emphasis on individual spirituality over organized religion.
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The document discusses the youth subculture surrounding the punk rock band Annotations of an Autopsy, describing their hardcore musical style, dark fashion sense, and energetic live shows that engage young audiences through merchandise and social media. It also provides initial ideas for filming a music video for the band that would emphasize stereotypical elements like dark lighting, raw studio performances, and gritty close-up shots to capture their punk aesthetic.
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The document discusses various youth subcultures such as punk, goth, emo, rap, and sports fans. It provides characteristics of each subculture's fashion, music preferences, and worldviews. It also examines why teens are drawn to subcultures, noting influences like mass media, the desire for identity and distinction, and seeking understanding or defiance. Students are assigned groups to research and present on different subcultures.
Youth Subcultures
Youth subcultures are groups of adolescents and teenagers that differentiate themselves through distinctive styles, behaviors, and interests such as clothing, music genres, vehicles, and symbolic choices. Members signal their membership in a subculture and find an identity outside of traditional institutions. Youth subcultures are often defined by elements like fashion, beliefs, vehicles, music genres, and behaviors that are associated with the group. Examples of youth subcultures mentioned are Hippies, Rastafarians, Punks, Bikers, and Skinheads, each with their own origins, styles, and music preferences that set them apart.
Youth Subcultures
There are several main youth subcultures, including chavs, emos, punks, and skinheads. Each subculture has distinct styles of dress, music preferences, and behaviors that allow people to find belonging in social groups. For example, chavs are typically identified by tracksuit bottoms, baseball caps, and Nike sneakers, while emos favor skinny jeans, plimsolls, band t-shirts, and dark makeup. Punks strive to be nonconformists through clothing like jeans, boots, and studded jackets. Skinheads have shorter hair and tattoos, often wearing tight jeans, boots, and flight jackets.
Rock music
The document provides an overview of the history and evolution of rock music from the 1950s to the present. It discusses the origins and development of various rock subgenres such as blues rock, folk rock, glam rock, punk rock, and emo rock. Key influences and artists associated with different eras and styles of rock music are also mentioned.
Culture and subculture
The document discusses culture and subculture and their influence on consumer behavior. It defines culture as the learned beliefs, values and customs shared by members of a society. Subculture refers to distinct groups within a larger culture based on attributes like nationality, religion, age or gender. Consumer behavior is influenced by cultural and subcultural factors as people learn and share behaviors through social and family interactions. Marketers must understand these cultural dynamics to effectively target different consumer segments.
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Youth&subcultures
The document discusses youth subcultures and their relationship to mainstream culture and the pop music industry. It defines a subculture as a group united through shared values, tastes, and position outside the mainstream. Subcultures can be understood through their unique values and responses to topics like individuality versus conformity. The document also examines different theoretical perspectives on subcultures, such as the Birmingham School's view that they form in reaction to the mainstream versus the postmodern view that sees more diversity and fluidity in groups.
Representation of Youth (Deans Lesson)
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
Henley college -_representation_of_youth_-_dean
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
Richard dyer ppt
Richard Dyer's star persona theory argues that music artists are constructed images rather than real people. Their persona is built through various media like performances, interviews, music videos, and social media which fans engage with and discuss. Stars represent shared cultural values and help promote certain ideologies around materialism and sexuality. Their persona needs constant nurturing through discourse with audiences. Stars are commodities that entertainment companies produce to cater to different audiences and music genres.
What have I learned from my audience feedback?
The document discusses collecting feedback from a focus group about a music campaign. The group used two methods: handwritten notes and video recording. They received feedback from 15 people aged 16-18, their target audience. The video recording provided more qualitative data to understand the feedback. The group members took notes during the session and wrote them out fully later. They analyzed the feedback using various media theories to improve their campaign.
Music videos year 13 c du
This document discusses different theories and typologies of music videos. It begins by outlining some common conventions and techniques used in music videos such as illustrating or contradicting the lyrics, promoting the star's image, and using intertextuality.
It then summarizes Simon Frith's theory that there are three broad types of music videos: performance videos which feature the artist singing to fans, narrative videos which tell a story, and conceptual videos which rely more on metaphor and mood than narrative. Some examples of each type are provided.
The document also discusses Andrew Goodwin's perspective on analyzing technical elements of music videos like shot types, camera work, editing, and representation. It stresses the importance of considering both micro-
Music videos year 13 c du
This document discusses different theories and typologies of music videos. It begins by outlining some common conventions and techniques used in music videos such as representing genre stereotypes, having a clear relationship between lyrics and visuals, and promoting the star image.
It then summarizes Simon Frith's theory that there are three broad types of music videos: performance videos which feature the artist singing to fans, narrative videos which tell a story, and conceptual videos which rely more on metaphor and mood over linear narrative. Some examples of each type are provided.
The document also discusses Andrew Goodwin's theories on music video analysis and how to examine elements like shot type, camerawork, editing, mise-en-scene, and
Richard Dyer
Richard Dyer's star theory proposes that pop stars are constructed images meant to appeal to audiences and generate revenue. According to the theory, stars represent cultural values and are manufactured by the music industry to sell music. The theory identifies four aspects of stardom: 1) Stars are artificial images and constructions, 2) The industry constructs stars to make money from audiences, 3) Stars promote certain ideologies and cultural values, and 4) Audiences relate to the personality and character portrayed by stars. The document discusses applying Dyer's star theory to analyze how pop stars are constructed and represented.
G324 Media Studies Evaluation - Question 3: What did you learn from your Audi...
G324 Media Studies Evaluation - Question 3: What did you learn from your Audience Feedback?
Joe Weston
Candidate No: 4231
www.joewestona2media.blogspot.com
Is it ethical for companies to use unpaid interns if they know the.docx
Is it ethical for companies to use unpaid interns if they know they will not have any jobs to offer at the end of the internships?
It can be ethical IF the firm is up front in their providing and understanding to the intern. Listing the job duties and expectations. My daughter did an internship to assist with the restoration of President Eisenhower’s house, she received room and board. There was no false expectation of employment once the project was complete. She went on to add this internship to her resume and it paid off. The conservator she worked for is considered a visionary and highly respected. SO, her internship though it was unpaid, she received priceless training and development from it. This is an example of how an internship at that particular company may be a building block to the intern getting into a better opportunity.
Now if the company has used smoke and mirrors and is leading the intern on, making them think there will be a job opportunity at the end of the internship: this is unethical practice.
Is it ethical for companies to use unpaid interns if the unpaid internships replace paid jobs? Again this can be answered in a number different ways.
Yes it can be ethical. If the company is going under and it is the only way it can survive, yes.
If the company is phasing current employees out, say through their own leaving or retirement and will eventually have a staff of jus interns, I believe this can be ethical as well. As long as there is no strong arming of current works to leave.
If it is just a means to save money and has replaced current workers with inters, then I say No it is not ethical.
Pop Culture Across Cultures
Context & Description
South Korean pop artist Psy’s smash hit single “Gangnam Style” is more than just a song. It is a cultural phenomenon. The video has gone viral on YouTube, garnering over 600 MILLION hits in just three months, becoming the third-most viewed video on the website (YouTube.com). “Gangnam Style” has been remade and parodied by hundreds of people all around the world. Psy’s popularity has crossed over from South Korea to many countries including the United States. He has granted interviews to the Today Show and the Ellen DeGeneres Show, danced “Gangnam Style” with Britney Spears, and become one of the most popular Halloween costumes of 2012. And through this buzz in the United States, one thing remains the same: the song is sung in Korean (not English).
“Gangnam Style” is one of the many K-Pop (Korean Pop) songs in what Chinese journalists called the Korean wave (韓流), “a phenomenon that refers to the onslaught of South Korean entertainment in Asia and, more recently, in other parts of the world” (Valerio). Despite differences in language, Psy’s song is now a mainstay in popular (pop) culture in the United States and beyond. However, Psy’s “Gangnam Style” is definitely not the first K-Pop song to exist: groups like 2NE1 and BIGBANG are certainly popular in Korea, but they did not mak ...
A2 Media Evaluation - Question 3
1) The author conducted market research early in the planning process through questionnaires, focus groups, and secondary research to better understand the target audience and shape the music video proposal.
2) Questionnaire responses showed that 58% of the audience supported music videos with themes/issues and rated the importance of the proposed topic of self-image pressures on young people as 8.1/10, reinforcing the proposed topic.
3) Focus group feedback suggested marketing the artist as relatable rather than idealized, in line with changing audience preferences compared to past decades.
Unit 15 - LO1
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like target audiences, representation, campaign messages, legal and ethical issues, and regulatory bodies. Specifically, it analyzes an advertising campaign for the Ultra Music Festival including posters, audio-visual ads, and how they address topics such as representation, unique selling points, and consideration of intellectual property laws.
As media evaluation
Joshua researched music magazines to help design his own magazine called "Riff". He analyzed magazines like Total Guitar and Mixmag to understand their styles. He also studied photography in music magazines and famous musicians photographers. Joshua learned how to engage teenage audiences through creating a student magazine. He designed "Riff" to attract both younger audiences interested in newer music, and older audiences interested in classic artists. Through market research, Joshua found his target audience would mainly be teenage males due to the magazine's style. Overall, Joshua is happy with how professional his magazine looks, though he wishes he could have done more extensive market research.
Music in the marketplace unit l. stephens
This document provides a lesson plan for a unit on music in the Chinese marketplace. The unit is designed for 8th grade general music students. In the unit, students will examine the sounds of the Chinese marketplace and compare it to sounds in their own neighborhood. They will analyze different sales techniques, aesthetics, and uses of music. As a performance task, students will choose a product and compose an original soundscape to accompany a presentation of the product. They will then participate in a mini-marketplace to test the effectiveness of their soundscape and sales plan. The goal is for students to gain an understanding of the role of music and sensory elements in commerce.
Defining your audience
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction, and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and teenagers who access music videos online. The document concludes the target audience for the video would be the "aspirers" category of teenagers and young adults influenced by social trends.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Scenes were filmed in busy city centers and parks to appeal to younger audiences. Feedback identified strong casting choices that matched the target age and relationships/dance scenes that maintained a youthful feel. Weaker aspects included a lack of wealth/fame conventions typically shown in pop videos and not utilizing revealing clothing or "male gaze" enough. It is important to consider audience feedback to ensure the product appeals to and is marketed towards the intended viewers.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Scenes were filmed in busy city centers and parks to appeal to younger audiences. Feedback identified strong casting choices that matched the target age and relatable relationship and dance scenes. However, conventions of wealth and uncovered flesh were deemed weaker aspects that did not align with the realistic themes aimed at the 16-25 age range. Taking audience feedback is important to create engaging products that people want to watch and will generate sales and promotion opportunities.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Feedback identified casting of similar-aged talent and scenes set in popular youth locations as strong aspects that resonated well. Weaker conventions included a lack of wealth, fame and sensuality typically featured in pop music. It's important to consider audience feedback to ensure the product appeals to and is marketed towards the intended demographic.
Defining your audience
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and those in lower social grades who access music primarily through online videos like YouTube. The document concludes the target audience for the video would be the "aspirers" category of influenced teenagers and young adults.
MED332 introduction to the module
This module examines popular music cultures through several lenses. Students will critically analyze the relationships between musical, cultural, social, economic and technological factors in popular music history. Various theories of popular culture will be developed and applied to the production, consumption and enjoyment of popular music, and how these have related to socio-political changes in society. Specific musical genres and performers will then be examined using these conceptual and theoretical frameworks. Students will complete two case studies and a final essay to demonstrate their understanding.
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This document provides a history of popular music in Britain from the 19th century to the 1980s. It discusses the rise of popular music genres like rock 'n' roll, skiffle, and punk and their associated subcultures. It also examines how new technology, youth culture, fashion, and politics influenced popular music styles over this period. Theoretical perspectives like feminist, Marxist, post-colonial, and postmodernist analyses are briefly mentioned for examining representations and ideologies within popular music.
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The document discusses ideology and hegemony. It defines ideology as the system of ideas, values and beliefs held by a society or group. Dominant ideologies are those shared by influential social institutions like churches, government, and media. Hegemony is the process by which dominant ideologies are maintained through influence rather than force. The document applies these concepts to analyze representations of masculinity and gender in rock music, noting how masculine imagery and symbols reinforce dominant ideologies and establish rock music's predominantly male fan base.
Gender in Pop Music - Katy Perry and Lady Ga Ga
This document discusses concepts of femininity, gender, and the male gaze in media. It analyzes images of Katy Perry and how her persona embodies messages about gender. It discusses Laura Mulvey's theory that women are presented in media to be looked at for male pleasure and desire. The document asks how Mulvey's ideas apply to analyzing women in music videos. It also discusses Judith Butler's concept of gender as a social construct and role that can be resisted or conformed to. Lady Gaga's "Alejandro" video is presented as an example of actively resisting traditional gender stereotypes.
Fandom and Popular Culture
This document discusses different types of fans and their relationship to popular culture and media. It addresses:
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3) The concept of "anti-fans" who strongly dislike and define themselves in opposition to certain media texts or genres.
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Songs that Saved my Life Intro - Britpop Case Study
The document discusses various topics related to music and culture, including how music fits into our lives and acquires identity, theoretical perspectives on analyzing music, and a case study on Britpop in the 1990s and how it helped create a sense of cultural identity in Britain. It provides discussion questions and assignments exploring these topics through both primary and secondary sources, with a focus on how certain genres of music reflect the culture and ideologies of their time.
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The document discusses how celebrities can make objects and places desirable through marketing strategies. It explores celebrity endorsement and involvement, asking how endorsement and marketing differ, and what types of celebrity involvement could impact desirability. The document tasks the reader to choose a celebrity marketing campaign, gather relevant materials, and analyze how the celebrity's persona relates to what they endorse.
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This document discusses the construction of star images through various media and publicity materials. It uses Marlon Brando's career to show how his public persona was crafted through different film roles and publicity stills that promoted a particular image rather than reflecting the "real" person. Stars are defined as real people, performers of roles, personas, images, and commodities that are marketed. Modern examples are given for each definition. The power of stars to influence culture and reflect dominant ideologies is also examined. The document provides discussion questions and tasks related to analyzing and planning star personas and careers.
Celetoid
The document discusses different types of celebrities in the 21st century and debates surrounding celebrity culture. It defines three ways one can achieve celebrity status: ascribed, achieved, and attributed. Ascribed celebrity refers to fame achieved by birthright, such as being born into a royal family. Achieved celebrity means gaining fame through talent or accomplishments. Attributed celebrity involves ordinary people elevated to notoriety by media attention, like reality television participants. The document uses Jade Goody as a case study of an attributed celebrity who rose to fame on Big Brother but faced controversies over race issues and later battled cancer.
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The document provides an analysis of the representation of masculinity in the film 'Fight Club'. It outlines how traditional male roles have been questioned by feminism, leaving men without a clear identity. The film depicts the 'new man' as feeling emasculated by consumerism. The narrator is introduced as a man in crisis, trapped by his job and possessions. His 'power animal' of a penguin contrasts his dreams of masculine empowerment. Tyler represents an alternative to the narrator, embodying aggression and power. The fight club provides men with a way to assert a violent masculinity.
Masculinity in Fig
The document analyzes the representation of masculinity in the film 'Fight Club'. It discusses how traditional male roles have been questioned by feminism, leaving men without a clear identity. The film depicts men's frustration with the consumerist culture and "feminization of men". The Narrator is introduced as a man in crisis, unable to find meaning through his job or possessions. Tyler represents an alternative to the emasculated consumerist lifestyle, rejecting materialism and embracing a more primal form of masculinity through creating Fight Club, where men can resort to violence to find their identity.
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Guy Candy
This document discusses how the Twilight films depict the male characters Edward and Jacob as objects of desire from the perspective of the female protagonist Bella and viewer. It notes that Edward is often shown in slow motion for Bella's desiring gaze and Jacob is eroticized through shots from Bella's point of view. This constructs the narrative from the perspective of a female fantasy and depicts the men with traditionally feminine beauty standards rather than traditional masculinity. It raises questions about what this "guy candy" approach says about changing representations of masculinity and men in contemporary society.
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The document discusses traditional male stereotypes and roles such as protector, provider, and impregnator. It then analyzes how societal changes like wars, economic shifts, feminism, and technology development have impacted traditional masculinity over time. The case study examines the 1980s action hero stereotype represented by Arnold Schwarzenegger in the film "Commando", focusing on his hyper-masculine physical appearance and use of violence as symbols of male power and strength.
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The document discusses the emergence of the "New Man" in the late 1970s and 1980s as a response to societal changes. Traditional masculine jobs declined as women gained equal rights and the workplace emphasized communication over physical strength. Men became more interested in their appearance and concerned with traditionally feminine interests. The film American Psycho criticizes the "New Man" as a artificial consumerist construct that has replaced authentic masculinity with an obsession with products and image over substance. A key scene from the film portrays the main character Patrick Bateman as the literal embodiment of the shallow, narcissistic "New Man" obsessed with his appearance, lifestyle and consumption.
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Songs that Saved my Life Intro - Britpop Case Study
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Pop Music and Youth Culture
- 1. POP MUSIC AND YOUTH CULTURE (LESSONS 6 AND 8)
- 4. What values does Kylie promote here? What kind of audience would be attracted to her?
- 5. And here?
- 6. And here?
- 7. And here? How has Kylie’s image changed over time? Why do you think she (or her manager) has done this?