The document discusses different types of celebrities in the 21st century and debates surrounding celebrity culture. It defines three ways one can achieve celebrity status: ascribed, achieved, and attributed. Ascribed celebrity refers to fame achieved by birthright, such as being born into a royal family. Achieved celebrity means gaining fame through talent or accomplishments. Attributed celebrity involves ordinary people elevated to notoriety by media attention, like reality television participants. The document uses Jade Goody as a case study of an attributed celebrity who rose to fame on Big Brother but faced controversies over race issues and later battled cancer.