The document discusses different types of celebrities in the 21st century and debates surrounding celebrity culture. It defines three ways one can achieve celebrity status: ascribed, achieved, and attributed. Ascribed celebrity refers to fame achieved by birthright, such as being born into a royal family. Achieved celebrity means gaining fame through talent or accomplishments. Attributed celebrity involves ordinary people elevated to notoriety by media attention, like reality television participants. The document uses Jade Goody as a case study of an attributed celebrity who rose to fame on Big Brother but faced controversies over race issues and later battled cancer.

1. “ Celebrity” in the 21 st century AIMS: To define what celebrity means in our culture To explore wider issues & debates surrounding today’s Cult of The Celebrity

2. Different types of celebrities Stars Arguably “genuine” celebrities, recognized for their “talent.” Examples…………? Hypertrophic celebrities “ Manufactured” celebrities, such as talent competition winners. Examples………….? Celetoids Ordinary people elevated to fame/notoriety by the media. Examples…………………..?

3. Chris Rojek (2001) Defines celebrity status in 3 ways: Ascribed Celebrity Achieved Celebrity Attributed Celebrity Discuss and make notes with the person next to you what you think he means by each of these categories and give an example for each one.

4. Quote on modern day celebrities “ The celebrity is a person who is known for their well-knownness.” Daniel Boorstin See handout on Jade Goody as a celetoid, answer the question at the bottom.

5. Case Study: Jade Goody – the construction of a modern day celetoid! Read the article: Jade Goody a life in 10 headlines. Read the article: From mouthy monster to media phenomenon. In small groups, you will need use the internet to research either images or online newspaper articles on these 5 different representations of Jade’s life in the public gaze: 1. Her representation as a loudmouth on Big Brother and as an early hate figure. 2. Her early fame as “someone who is famous.” 3.Jade as a businesswoman – using her celebrity status. 4. The “evil” Jade – The Celebrity Big Brother Race Row. 5. The victim – Jade’s cancer & final days.

6. Homework Complete mini research task on Jade Goody – be prepared to feedback next lesson.